Honest Company files Form 144 for 35,008 shares

The Honest Company, Inc. submitted a Form 144 notice reporting the sale eligibility of 35,008 shares of common stock acquired upon vesting of Restricted Stock Units under its 2021 Equity Incentive Plan on 05/19/2026.

Rhea-AI Filing Summary

The Honest Company, Inc. submitted a Form 144 notice reporting the sale eligibility of 35,008 shares of common stock acquired upon vesting of Restricted Stock Units under its 2021 Equity Incentive Plan on 05/19/2026.

The filing also lists prior affiliate transactions by Stephen Winchell of 21,287 shares on 03/05/2026 and 73,685 shares on 03/03/2026.

Insights

Securities Attorney

Form 144 lists an affiliate notice to sell 35,008 RSU-acquired shares; prior March sales are also disclosed.

The filing records that 35,008 shares were acquired upon vesting of Restricted Stock Units on 05/19/2026, and that affiliate sales of 21,287 and 73,685 shares occurred in March. A Form 144 is a notice of intent to sell by an affiliate, not a completion filing.

Timing, method of sale, and actual proceeds are not detailed in the provided excerpt; subsequent Form 4s or a broker confirmation would show execution. Future public filings may disclose settlement details or confirm whether sales occurred.

Key Figures

RSU-acquired shares: 35,008 shares Affiliate sale (March 5): 21,287 shares Affiliate sale (March 3): 73,685 shares +2 more

5 metrics

RSU-acquired shares 35,008 shares acquired upon vesting under 2021 Equity Incentive Plan on <date>05/19/2026</date>

Affiliate sale (March 5) 21,287 shares sale reported by Stephen Winchell on <date>03/05/2026</date>

Affiliate sale (March 3) 73,685 shares sale reported by Stephen Winchell on <date>03/03/2026</date>

Proceeds shown (March 5) $60,667.95 amount listed alongside 21,287-share line

Proceeds shown (March 3) $209,265.40 amount listed alongside 73,685-share line

Key Terms

Restricted Stock Units, Form 144, Equity compensation

3 terms

Restricted Stock Units financial

"Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Form 144 regulatory

"CONTENT TO ANALYZE: ... form_type: "144""

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Equity compensation financial

"Shares acquired upon vesting of Restricted Stock Units ... Equity compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does The Honest Company's (HNST) Form 144 report?

It reports a notice to sell 35,008 shares acquired upon RSU vesting on 05/19/2026. The filing documents intent by an affiliate to offer those vested shares for sale under applicable resale rules.

Were there prior affiliate sales reported for HNST?

Yes. The filing lists affiliate transactions of 21,287 shares on 03/05/2026 and 73,685 shares on 03/03/2026, both attributed to Stephen Winchell in the excerpt.

Do Form 144 notices confirm the shares were sold?

No. A Form 144 is a notice of intent to sell by an affiliate. Execution details such as sale completion, price, or settlement are not confirmed by this notice in the provided excerpt.

What type of securities were involved in the Form 144?

The securities are common stock acquired upon vesting of Restricted Stock Units granted under the company’s 2021 Equity Incentive Plan, with the reported vesting date 05/19/2026.

Who is the selling affiliate named in the filing excerpt?

The excerpt lists Stephen Winchell with sales of 21,287 and 73,685 shares in March; the 35,008-share RSU vesting is associated with the issuer and the equity plan in the excerpt.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/20/2026 - 09:13 AM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001933634
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	The Honest Company, Inc.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	888-862-8818
Name of Person for Whose Account the Securities are To Be Sold	Stephen Winchell
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	12563	40452.86	109568852	05/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	05/19/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.	The Honest Company, Inc.			35008	05/19/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Stephen Winchell 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	03/05/2026	21287	60667.95
Stephen Winchell 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	03/03/2026	73685	209265.4

144: Remarks and Signature

Remarks	ALL SALES LISTED ON THIS FORM, INCLUDING THOSE LISTED ON TABLE II, WERE SALES EFFECTED SOLELY TO COVER REQUIRED TAXES AND FEES DUE UPON THE VESTING AND SETTLEMENT OF RESTRICTED STOCK UNITS.
Date of Notice	05/20/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Brendan Sheehey, Attorney-in-Fact
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)