Honest Company (HNST) innovation chief sells 73,685 shares in open market

Rhea-AI Filing Summary

Honest Company, Inc.’s Chief Innovation Officer Stephen Winchell sold 73,685 shares of common stock in an open-market transaction. The weighted average sale price was $2.84 per share, with individual trades occurring between $2.83 and $2.87. After this sale, he directly owns 517,466 shares, including 444,422 restricted stock units that can settle in an equal number of Honest common shares.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Winchell Stephen

(Last) (First) (Middle)

12130 MILLENNIUM DRIVE

SUITE 500

(Street)

LOS ANGELES CA 90094

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Innovation Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/03/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/03/2026		S		73,685	D	$2.84(1)	517,466(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.83 to $2.87, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

2. Includes 444,422 restricted stock units which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	03/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Honest Company (HNST) report for Stephen Winchell?

Stephen Winchell, Chief Innovation Officer of Honest Company, sold 73,685 shares of common stock. The transaction was an open-market sale, with a weighted average price of $2.84 per share and trades executed between $2.83 and $2.87.

At what prices did Stephen Winchell sell Honest Company (HNST) shares?

Stephen Winchell’s 73,685 Honest Company shares were sold at prices ranging from $2.83 to $2.87. The filing reports a weighted average sale price of $2.84 per share for these open-market transactions in the company’s common stock.

How many Honest Company (HNST) shares does Stephen Winchell own after this sale?

After selling 73,685 shares, Stephen Winchell directly owns 517,466 Honest Company shares. This total includes 444,422 restricted stock units, each of which is payable in one share of Honest Company common stock when it settles under award terms.

What does the weighted average price mean in the Honest Company (HNST) Form 4?

The weighted average price of $2.84 reflects multiple trades between $2.83 and $2.87. Honest Company’s filing notes the shares were sold in several transactions, and the insider will provide exact share counts at each price to regulators or the issuer upon request.

What role does Stephen Winchell hold at Honest Company (HNST)?

Stephen Winchell serves as Chief Innovation Officer at Honest Company. His Form 4 filing reports an open-market sale of 73,685 common shares and clarifies his remaining direct holdings, including a substantial number of restricted stock units payable in company shares.