How significant is the 6,899-share sale by Honest Company (HNST) executive?

The transaction involved 6,899 shares sold to cover taxes, while post-transaction holdings are 425,396 shares including RSUs. Because it is tied to tax obligations on vesting, it represents a routine compensation-related event rather than a large directional change in ownership.

Honest Company (HNST) HR chief sells shares to cover RSU tax bill

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Honest Company, Inc. Chief People Officer Dorria L. Ball reported an open-market sale of 6,899 shares of common stock at a weighted average price of $3.14 per share. According to the disclosure, the sale was made under an approved sell-to-cover plan solely to pay taxes on vested Restricted Stock Units. After this transaction, Ball holds 425,396 shares of Honest Company stock, including 337,701 RSUs payable in an equivalent number of shares.

Insider Trade Summary 10b5-1

Net Seller: 6,899 shares ($21,663)

Net Sell 1 txn

Insider Ball Dorria L.

Role Chief People Officer

Sold 6,899 shs ($22K)

Type	Security	Shares	Price	Value
Sale	Common Stock	6,899	$3.14	$22K

Holdings After Transaction: Common Stock — 425,396 shares (Direct, null)

Footnotes (1)

Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs). The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.14 to $3.19, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Includes 337,701 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Key Figures

Shares sold: 6,899 shares Weighted average sale price: $3.14 per share Sale price range: $3.14–$3.19 per share +2 more

5 metrics

Shares sold 6,899 shares Open-market sale on 2026-05-20

Weighted average sale price <money>$3.14</money> per share Open-market sale to cover taxes

Sale price range <money>$3.14</money>–<money>$3.19</money> per share Multiple transactions on 2026-05-20

Post-transaction holdings 425,396 shares Common stock held after sale

RSUs included in holdings 337,701 RSUs Payable in an equivalent number of shares

Key Terms

sell-to-cover plan, Restricted Stock Units (RSUs), weighted average price

3 terms

sell-to-cover plan financial

"Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability"

Restricted Stock Units (RSUs) financial

"upon the vesting of a previously granted award of Restricted Stock Units (RSUs)"

Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Form 4 Insider Transactions: What Each Field Means →

05/22/2026 - 05:22 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ball Dorria L.

(Last)

(First)

(Middle)

12130 MILLENNIUM DRIVE, SUITE 500

(Street)

LOS ANGELES

CALIFORNIA

90094

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief People Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	05/20/2026		S		6,899⁽¹⁾	D	$3.14⁽²⁾	425,396⁽³⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.14 to $3.19, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

3. Includes 337,701 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	05/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Honest Company (HNST) disclose for Dorria L. Ball?

Honest Company reported that Chief People Officer Dorria L. Ball sold 6,899 shares of common stock. The shares were sold in an open-market transaction primarily to cover tax liabilities arising from the vesting of a previously granted Restricted Stock Unit award.

What was the sale price in the latest Honest Company (HNST) Form 4 filing?

The reported price was a weighted average of $3.14 per share. Footnotes state the 6,899 shares were sold in multiple trades at prices ranging from $3.14 to $3.19, and detailed price-by-trade information is available upon request from the company or regulators.

Why did Honest Company (HNST) executive Dorria L. Ball sell shares?

The filing explains that shares were sold solely to cover tax liabilities from the vesting of Restricted Stock Units. This sell-to-cover plan was approved by the Compensation Committee for all executive officers and is tied to equity compensation rather than a discretionary portfolio decision.

How many Honest Company (HNST) shares does Dorria L. Ball hold after the sale?

After the reported sale, Dorria L. Ball holds 425,396 Honest Company shares. The footnotes specify that this figure includes 337,701 Restricted Stock Units, which are payable in an equivalent number of shares of the company’s common stock when they settle.

What is a sell-to-cover plan mentioned in Honest Company (HNST) filing?

A sell-to-cover plan allows executives to automatically sell enough shares to pay taxes when equity awards vest. In this case, the Compensation Committee approved such a plan for all executive officers, and the reported sale was used solely to satisfy the associated tax liability.