Harley-Davidson insider plans sale of 1,554 shares

Jonathan R Root plans to sell up to 1,554 shares of Harley-Davidson, Inc. common stock through Charles Schwab & Co., Inc. on or after 08/03/2026, with an aggregate market value of 38,664.00.

Rhea-AI Filing Summary

Jonathan R Root plans to sell up to 1,554 shares of Harley-Davidson, Inc. common stock through Charles Schwab & Co., Inc. on or after 08/03/2026, with an aggregate market value of 38,664.00. These shares relate to a Restricted Stock Lapse dated 02/06/2025 categorized as equity compensation.

Over the prior three months, Root sold 1,554 shares of Harley-Davidson common stock on each of 05/19/2026, 06/01/2026, and 07/01/2026, for gross proceeds of 37,622.00, 37,094.00, and 37,980.00, respectively.

Key Figures

Shares planned for sale: 1,554 shares Aggregate market value of planned sale: 38,664.00 Sale on 05/19/2026: 1,554 shares; 37,622.00 +3 more

6 metrics

Shares planned for sale 1,554 shares Planned Harley-Davidson common stock sale via Charles Schwab on or after 08/03/2026

Aggregate market value of planned sale 38,664.00 Value associated with 1,554 Harley-Davidson shares planned for sale

Sale on 05/19/2026 1,554 shares; 37,622.00 Harley-Davidson shares sold by Jonathan R Root with stated gross proceeds

Sale on 06/01/2026 1,554 shares; 37,094.00 Harley-Davidson shares sold by Jonathan R Root with stated gross proceeds

Sale on 07/01/2026 1,554 shares; 37,980.00 Harley-Davidson shares sold by Jonathan R Root with stated gross proceeds

Restricted Stock Lapse date 02/06/2025 Date of restricted stock lapse classified as equity compensation

Key Terms

Restricted Stock Lapse, Equity Compensation, Securities To Be Sold, Securities Sold During The Past 3 Months

4 terms

Restricted Stock Lapse financial

"Common | 02/06/2025 | Restricted Stock Lapse | Harley-Davidson, Inc."

Equity Compensation financial

"1554 | 02/06/2025 | Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

Securities To Be Sold regulatory

"144: Securities To Be Sold"

Securities Sold During The Past 3 Months regulatory

"144: Securities Sold During The Past 3 Months"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Harley-Davidson (HOG) insider Jonathan R Root plan to sell under this Form 144?

Jonathan R Root plans to sell 1,554 shares of Harley-Davidson, Inc. common stock through Charles Schwab & Co., Inc., with an aggregate market value of 38,664.00 as indicated in the Form 144 filing.

How were the Harley-Davidson (HOG) shares in Jonathan R Root’s Form 144 obtained?

The shares in Jonathan R Root’s Form 144 relate to a Restricted Stock Lapse dated 02/06/2025, described as Equity Compensation, indicating the stock was received through a compensation-related restricted stock vesting event.

What prior Harley-Davidson (HOG) sales has Jonathan R Root reported in the last three months?

Jonathan R Root reported selling 1,554 shares of Harley-Davidson common stock on 05/19/2026, 06/01/2026, and 07/01/2026, with gross proceeds of 37,622.00, 37,094.00, and 37,980.00, respectively.

Which broker is handling Jonathan R Root’s planned Harley-Davidson (HOG) stock sale?

The planned sale of 1,554 shares of Harley-Davidson, Inc. common stock is listed as being handled by Charles Schwab & Co., Inc., located at 3000 Schwab Way, Westlake, TX 76262, on the Form 144.

On what date can Jonathan R Root’s new Harley-Davidson (HOG) Form 144 sale occur?

The Form 144 indicates that Jonathan R Root’s planned sale of 1,554 shares of Harley-Davidson common stock may occur on or after 08/03/2026, which is identified as the proposed date of sale in the filing.

How many Harley-Davidson (HOG) shares has Jonathan R Root sold recently compared to the new Form 144 amount?

In each of the last three reported months, Jonathan R Root sold 1,554 shares, matching the 1,554 shares now listed for potential sale, indicating consistent transaction sizes across the recent period.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/03/2026 - 04:02 PM Accepted by SEC EDGAR 08/03/2026 - 04:01 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001813721
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	HARLEY-DAVIDSON, INC.
SEC File Number	001-09183
Address of Issuer	3700 W JUNEAU AVE MILWAUKEE WISCONSIN 53208
Phone	414-343-8553
Name of Person for Whose Account the Securities are To Be Sold	Root Jonathan R
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	1554	38664.00	105268302	08/03/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/06/2025	Restricted Stock Lapse	Harley-Davidson, Inc.			1554	02/06/2025	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Jonathan R Root 3700 W JUNEAU AVE MILWAUKEE WI 53208	HARLEY-DAVIDSON, INC.	05/19/2026	1554	37622.00
Jonathan R Root 3700 W JUNEAU AVE MILWAUKEE WI 53208	HARLEY-DAVIDSON, INC	06/01/2026	1554	37094.00
Jonathan R Root 3700 W JUNEAU AVE MILWAUKEE WI 53208	HARLEY-DAVIDSON, INC	07/01/2026	1554	37980.00

144: Remarks and Signature

Remarks
Date of Notice	08/03/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	02/17/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Jonathan R Root
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)