Harley-Davidson director buys 40,000 company shares

Harley-Davidson, Inc. director Daniel J Nova reported buying 40,000 shares of common stock on 2026-07-31, classified as a purchase in an open market or private transaction at a weighted average price of $24.5675 per share.

Accepted by SEC EDGAR 08/03/2026 - 04:18 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Harley-Davidson, Inc. director Daniel J Nova reported buying 40,000 shares of common stock on 2026-07-31, classified as a purchase in an open market or private transaction at a weighted average price of $24.5675 per share. The trades occurred between $24.48 and $24.64 and brought his direct holdings to 47,605 shares.

Insider Trade Summary

Net Buyer: 40,000 shares

Net Buy 1 txn

Insider NOVA DANIEL J

Role Director

Bought 40,000 shs ($983K)

Increase in Position 526.0%

Type	Security	Shares	Price	Value
Purchase	Common Stock F1	40,000	$24.5675	$983K

Holdings After Transaction: Common Stock — 47,605 shares (Direct)

Holdings Before and After: Common Stock, 7,605 to 47,605 shares (Direct)

Footnotes (1)

1. F1. The reported price in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.48 to $24.64 per share. The Reporting Person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

Key Figures

Shares purchased: 40,000 shares of Common Stock Weighted average purchase price: $24.5675 per share Purchase price range: $24.48–$24.64 per share +1 more

4 metrics

Shares purchased 40,000 shares of Common Stock Non-derivative purchase on 2026-07-31 coded as open market or private transaction

Weighted average purchase price $24.5675 per share Weighted average price for the 40,000 purchased shares

Purchase price range $24.48–$24.64 per share Range of prices across multiple transactions making up the 40,000-share purchase

Shares owned after transaction 47,605 shares Direct holdings of Daniel J Nova following the reported purchase

Key Terms

weighted average price, open market or private transaction, non-derivative

3 terms

weighted average price financial

"The reported price in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open market or private transaction financial

"Transaction code description: Purchase in open market or private transaction"

non-derivative financial

"security_title Common Stock with transaction_type non-derivative"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider trade did Daniel J Nova report for Harley-Davidson (HOG)?

Daniel J Nova, a director, reported buying 40,000 shares of Harley-Davidson common stock on 2026-07-31. The transaction is classified as a purchase in an open market or private transaction and increased his direct ownership to 47,605 shares.

At what prices did Daniel J Nova buy Harley-Davidson (HOG) shares?

The reported price is a weighted average of $24.5675 per share. According to the disclosure, the 40,000 shares were purchased in multiple transactions at prices ranging from $24.48 to $24.64 per share.

How many Harley-Davidson (HOG) shares does Daniel J Nova own after this purchase?

After the reported transaction, Daniel J Nova directly owns 47,605 shares of Harley-Davidson common stock. This figure reflects his holdings immediately following the 40,000-share purchase on 2026-07-31 as disclosed in the ownership table.

Was Daniel J Nova’s Harley-Davidson (HOG) trade a derivative transaction?

No. The reported trade involved Common Stock classified as a non-derivative security. There were no derivative transactions or option exercises disclosed in this report; only a direct purchase of common shares was listed.

How is Daniel J Nova’s Harley-Davidson (HOG) purchase described in the transaction code?

The transaction is coded as P, described as a “Purchase in open market or private transaction.” This code confirms the activity was an acquisition of common stock rather than a sale, gift, or derivative exercise.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

NOVA DANIEL J

(Last) (First) (Middle)

HARLEY-DAVIDSON, INC.

3700 WEST JUNEAU AVENUE

(Street)

MILWAUKEE WISCONSIN 53208

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
HARLEY-DAVIDSON, INC. [ HOG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/31/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/31/2026		P		40,000	A	$24.5675(1)	47,605	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reported price in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.48 to $24.64 per share. The Reporting Person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Mai Der Shaw, as Power of Attorney	08/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)