Harley-Davidson director exercises 6,015 share units

Harley-Davidson, Inc. director Troy Alstead exercised equity awards to acquire additional common shares.

Rhea-AI Filing Summary

Harley-Davidson, Inc. director Troy Alstead exercised equity awards to acquire additional common shares. On May 14, 2026, he converted 6,015 share units into the same number of Harley-Davidson common shares, a routine exercise of derivative securities rather than an open-market purchase.

The share units were granted under the Harley-Davidson, Inc. Director Stock Plan and are structured on a 1-for-1 basis, meaning each unit equals one share of common stock. Following this transaction, Alstead directly holds 41,248.582 shares of Harley-Davidson common stock, including shares accumulated through automatic reinvestment of dividends.

Insider Trade Summary

6,015 shares exercised/converted

Exercise 2 txns

Insider Alstead Troy

Role Director

Type	Security	Shares	Price	Value
Exercise	Share Units	6,015	$0.00	$0.00
Exercise	Common Stock	6,015	$0.00	$0.00

Holdings After Transaction: Share Units — 0 contracts (Direct); Common Stock — 41,248.582 shares (Direct)

Footnotes (4)

1. F1. Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended
2. F2. 1-for-1
3. F3. Includes shares of Common Stock acquired through automatic reinvestment of dividends.
4. F4. Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director.

Key Figures

Shares acquired via exercise: 6,015 shares Post-transaction holdings: 41,248.582 shares Exercise price per unit: $0.00 per unit +1 more

4 metrics

Shares acquired via exercise 6,015 shares Share units converted to common stock on May 14, 2026

Post-transaction holdings 41,248.582 shares Common stock directly held after the reported transaction

Exercise price per unit $0.00 per unit Share units granted and exercised under Director Stock Plan

Units exercised 6,015 share units Derivative securities (share units) exercised into common stock

Key Terms

Director Stock Plan, automatic reinvestment of dividends, Stock Unit, derivative security

4 terms

Director Stock Plan financial

"Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended"

automatic reinvestment of dividends financial

"Includes shares of Common Stock acquired through automatic reinvestment of dividends."

Stock Unit financial

"Each Stock Unit is the equivalent of one share of common stock."

derivative security financial

"transaction_action": "derivative exercise/conversion"

A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Harley-Davidson (HOG) director Troy Alstead report?

Troy Alstead reported exercising 6,015 share units into 6,015 shares of Harley-Davidson common stock. This was a derivative exercise under the company’s director stock plan, not an open‑market buy or sell, and increased his direct common share holdings.

How many Harley-Davidson (HOG) shares does Troy Alstead hold after this Form 4?

After the transaction, Troy Alstead directly holds 41,248.582 shares of Harley-Davidson common stock. This figure includes shares that were accumulated over time through automatic reinvestment of dividends in addition to those received from equity award exercises.

Was Troy Alstead’s Harley-Davidson (HOG) Form 4 a stock sale or a purchase?

The Form 4 reflects an exercise of derivative securities, not an open‑market sale or purchase. Alstead converted 6,015 share units into 6,015 common shares, increasing his equity stake through the director stock plan rather than trading in the market.

What are the share units mentioned in Troy Alstead’s Harley-Davidson (HOG) filing?

The share units are stock-based awards under Harley-Davidson’s Director Stock Plan. Each stock unit is the equivalent of one share of common stock and becomes payable in shares on the one‑year anniversary of the grant date or upon earlier termination of board service.

How were dividends handled for Troy Alstead’s Harley-Davidson (HOG) holdings?

The filing notes that his reported common share holdings include shares acquired through automatic reinvestment of dividends. This means some dividends previously paid on his holdings were used to buy additional Harley-Davidson shares instead of being taken in cash.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/18/2026 - 04:20 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Alstead Troy

(Last) (First) (Middle)

HARLEY-DAVIDSON, INC.

3700 WEST JUNEAU AVENUE

(Street)

MILWAUKEE WISCONSIN 53208

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
HARLEY-DAVIDSON, INC. [ HOG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/14/2026		M		6,015	A	$0	41,248.582	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Share Units(1)	(2)	05/14/2026		M			6,015(3)	(4)	(4)	Common Stock	6,015	$0	0	D

Explanation of Responses:

1. Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended

2. 1-for-1

3. Includes shares of Common Stock acquired through automatic reinvestment of dividends.

4. Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director.

Remarks:

	/s/ Paul J. Krause, as Power of Attorney	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)