Harley-Davidson CFO sells 1,554 shares in plan
Jonathan R. Root, CFO and CCO of Harley-Davidson, Inc., reported an open-market sale of 1,554 shares of common stock at $24.21 per share.
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Form Type
4
Rhea-AI Filing Summary
Jonathan R. Root, CFO and CCO of Harley-Davidson, Inc., reported an open-market sale of 1,554 shares of common stock at $24.21 per share. The transaction was executed under a pre-arranged Rule 10b5-1(c) trading plan adopted by Root. Following the sale, he holds 32,508 shares directly and 15,086.72 shares indirectly through a 401(k) plan, so the trade reflects only a portion of his overall ownership.
Insider Trade Summary 10b5-1
Net Seller: 1,554 shares
Net Sell
2 txns
Insider
Root Jonathan R
Role
CFO and CCO
Sold
1,554 shs ($38K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 1,554 | $24.21 | $38K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 32,508 shares (Direct);
Common Stock — 15,086.72 shares (Indirect, By 401(k))
Footnotes (2)
- F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026.
- F2. Balance reflects the most current data available with regard to holdings in the 401(k) Plan.
Key Figures
Shares sold: 1,554 shares
Sale price: $24.21/share
Direct holdings after sale: 32,508 shares
+2 more
5 metrics
Shares sold
1,554 shares
Open-market sale of common stock on 2026-05-19
Sale price
$24.21/share
Price per share for the 1,554 shares sold
Direct holdings after sale
32,508 shares
Direct Harley-Davidson common stock owned by Root post-transaction
Indirect 401(k) holdings
15,086.72 shares
Most current Harley-Davidson holdings in Root’s 401(k) plan
Net shares sold
1,554 shares
Net sell direction across reported transactions
Key Terms
Rule 10b5-1(c) trading plan, open-market sale, Form 4, 401(k) Plan
4 terms
Rule 10b5-1(c) trading plan financial
"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person"
A Rule 10b5-1(c) trading plan is a legally defined, pre-set schedule that lets company insiders automatically buy or sell stock at specified times or under set formulas when they are not in possession of undisclosed, sensitive information. Think of it like an automatic payment plan for trades: because the instructions are written in advance, trades under the plan help protect insiders from allegations of trading on secret information and give investors clearer expectations about when insiders will transact, which can affect liquidity and perceived transparency.
open-market sale financial
"transaction_action: open-market sale; transaction_code_description: Sale in open market or private transaction"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Form 4 regulatory
"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
401(k) Plan financial
"Balance reflects the most current data available with regard to holdings in the 401(k) Plan."
A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Harley-Davidson (HOG) report for Jonathan Root?
Harley-Davidson reported that CFO and CCO Jonathan R. Root sold 1,554 shares of common stock. The shares were sold in an open-market transaction at $24.21 per share, according to a recently filed Form 4.
What type of insider is Jonathan Root at Harley-Davidson (HOG)?
Jonathan R. Root is identified as an officer of Harley-Davidson, serving as CFO and CCO. His transactions are reportable on Form 4, providing visibility into his trading and holdings in the company’s common stock.
Does the Harley-Davidson (HOG) Form 4 show any derivative exercises by Jonathan Root?
No derivative transactions are listed for this Form 4. The derivativeSummary is empty, and the only reported activity is a common stock sale plus an updated 401(k) holding entry for indirect ownership.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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