Heritage (HRTG) CFO Kirk Lusk Reports 20,000-Share Sale via 10b5-1

Rhea-AI Filing Summary

Kirk Lusk, Chief Financial Officer of Heritage Insurance Holdings, Inc. (HRTG), reported a sale of company stock. On 09/12/2025 Mr. Lusk sold 20,000 shares of common stock for a weighted-average price of $24.17 per share, with individual sale prices ranging from $24.00 to $24.45. Following the transaction he beneficially owned 598,756 shares, reported as direct ownership.

The filing indicates the transaction was made pursuant to a written plan intended to satisfy Rule 10b5-1 conditions. The form is signed and dated 09/16/2025 and includes an offer to provide a breakdown of shares sold at each price upon request.

Positive

• Transaction reported under a 10b5-1 plan, indicating the sale was likely preplanned and not opportunistic.
• Clear disclosure of weighted-average price and price range ($24.17 weighted average; $24.00–$24.45 range) enhances transparency.
• Timely signed filing with offer to provide detailed breakdowns, supporting compliance and investor information access.

Negative

• CFO sold 20,000 shares, reducing direct beneficial ownership to 598,756 shares.
• Filing lacks context on percentage ownership relative to total outstanding shares, limiting assessment of materiality.

Insights

Financial Analyst

TL;DR: Officer sale of 20,000 shares via a 10b5-1 plan; modest change to reported holdings, limited immediate market impact.

The sale of 20,000 shares at a weighted-average $24.17 reduces the CFO's direct stake to 598,756 shares. Because the filing notes the transaction was made under a 10b5-1 plan, this suggests the sales were preplanned rather than reactive to undisclosed company developments. The filing discloses the price range ($24.00–$24.45) and offers further breakdowns on request, which aids transparency. Absent additional context on total outstanding shares or concurrent insider activity, the trade appears routine rather than material.

Corporate Governance Expert

TL;DR: Use of a documented 10b5-1 plan and prompt reporting are governance positives; sale itself is routine insider liquidity.

The report is properly executed and timely, with the reporter affirming the 10b5-1 defense and providing a mechanism to supply detailed price breakdowns. From a governance perspective, this adherence to prearranged trading protocols and clear disclosure supports compliance and transparency. The filing contains no indication of policy breaches or undisclosed related-party transactions.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Lusk Kirk

(Last) (First) (Middle)

C/O HERITAGE INSURANCE HOLDINGS, INC.

1401 N. WESTSHORE BLVD

(Street)

TAMPA FL 33607

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Heritage Insurance Holdings, Inc. [ HRTG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/12/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/12/2025		S		20,000	D	$24.17(1)	598,756	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents the weighted average of the shares sold. The prices of the shares sold pursuant to the transaction ranges from $24.00 to $24.45 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.

Remarks:

	/s/ Kirk Lusk	09/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Kirk Lusk report for HRTG?

Mr. Lusk reported selling 20,000 shares of Heritage Insurance Holdings common stock on 09/12/2025.

At what price did the HRTG sale occur?

The filing shows a weighted-average price of $24.17 with individual sale prices ranging from $24.00 to $24.45.

How many HRTG shares does the reporting person own after the sale?

Following the reported transaction the reporting person beneficially owned 598,756 shares (direct).

Was the HRTG transaction part of a 10b5-1 trading plan?

Yes. The filing is marked to indicate the transaction was made pursuant to a written plan intended to satisfy Rule 10b5-1 conditions.

When was the Form 4 signed and filed?

The Form 4 is signed by /s/ Kirk Lusk and dated 09/16/2025.