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Hershey 10% holder to sell 730,000 shares

A 10% stockholder in HSY plans a Rule 144 sale of 730,000 shares, following repeated block sales reported for June–July 2026.

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

HERSHEY CO (HSY) has a notice from a 10% stockholder, Milton Hershey School Trust (through Hershey Trust Co as trustee), to sell up to 730,000 shares of common stock under Rule 144 through Northern Trust Securities. The shares have an aggregate market value of $125,175,582 based on the information dated September 16, 2026. The trust also reports a series of prior block sales in June and July 2026, typically in 10,000-share lots.

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Shares to be sold 730,000 shares Common stock covered by the Rule 144 notice for HSY
Aggregate market value of shares to be sold $125,175,582 Value of the 730,000 HSY shares as of September 16, 2026
Planned sale date September 16, 2026 Date associated with the securities to be sold under Rule 144
Example prior sale block 10,000 shares for $1,772,372.00 Sale by Milton Hershey School Trust on June 17, 2026
Example later sale block 10,000 shares for $1,753,486.97 Sale by Milton Hershey School Trust on July 31, 2026
Smaller prior sale 3,878 shares for $689,750.46 Sale by Milton Hershey School Trust on June 26, 2026
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
10% Stockholder regulatory
"10% Stockholder 144: Securities Information"
Securities To Be Sold financial
"144: Securities To Be Sold Title | 09/16/2026 | Transaction"
Securities Sold During The Past 3 Months financial
"144: Securities Sold During The Past 3 Months"
aggregate market value financial
"730000 | 125175582.00 | 146312143 | 09/16/2026"
Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the HSY Form 144 filing disclose about planned share sales?
It discloses that Milton Hershey School Trust, via Hershey Trust Co as trustee, plans to sell 730,000 shares of The Hershey Company common stock under Rule 144 through Northern Trust Securities, with an aggregate market value of $125,175,582 as of September 16, 2026.

Who is selling HSY shares in this Form 144 notice?
The selling holder is Hershey Trust Co, acting as trustee in trust for Milton Hershey School, identified as a 10% stockholder of The Hershey Company for whose account the securities are to be sold.

How many HSY shares are covered by the current Rule 144 notice?
The notice covers a proposed sale of 730,000 shares of The Hershey Company common stock, with an indicated aggregate market value of $125,175,582 as of September 16, 2026, to be sold on the NYSE through Northern Trust Securities.

What prior HSY share sales are reported in the past 3 months section?
The filing lists multiple sales by Milton Hershey School Trust between June 17, 2026 and July 31, 2026, often in blocks of 10,000 shares, with proceeds per block generally around $1.7–$1.8 million each, plus some additional smaller transactions on June 26, 2026.

On which date is the current HSY Form 144 sale planned?
The planned sale of 730,000 HSY shares is associated with the date September 16, 2026, which appears as both the date of the securities information and the transaction date in the securities-to-be-sold section.

Which broker is handling the HSY shares to be sold under this Form 144?
The broker listed is Northern Trust Securities, Inc., located at 50 S. LaSalle Street, Chicago, Illinois 60603, which is identified in connection with the 730,000 Hershey common shares to be sold on the NYSE.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR

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