What does the HSY Form 144 filing disclose about planned share sales?

It discloses that Milton Hershey School Trust, via Hershey Trust Co as trustee, plans to sell 730,000 shares of The Hershey Company common stock under Rule 144 through Northern Trust Securities, with an aggregate market value of $125,175,582 as of September 16, 2026.

What prior HSY share sales are reported in the past 3 months section?

The filing lists multiple sales by Milton Hershey School Trust between June 17, 2026 and July 31, 2026, often in blocks of 10,000 shares, with proceeds per block generally around $1.7–$1.8 million each, plus some additional smaller transactions on June 26, 2026.

Hershey 10% holder to sell 730,000 shares

Q: Who is selling HSY shares in this Form 144 notice?

The selling holder is Hershey Trust Co, acting as trustee in trust for Milton Hershey School, identified as a 10% stockholder of The Hershey Company for whose account the securities are to be sold.

Q: How many HSY shares are covered by the current Rule 144 notice?

The notice covers a proposed sale of 730,000 shares of The Hershey Company common stock, with an indicated aggregate market value of $125,175,582 as of September 16, 2026, to be sold on the NYSE through Northern Trust Securities.

Q: On which date is the current HSY Form 144 sale planned?

The planned sale of 730,000 HSY shares is associated with the date September 16, 2026, which appears as both the date of the securities information and the transaction date in the securities-to-be-sold section.

Q: Which broker is handling the HSY shares to be sold under this Form 144?

The broker listed is Northern Trust Securities, Inc., located at 50 S. LaSalle Street, Chicago, Illinois 60603, which is identified in connection with the 730,000 Hershey common shares to be sold on the NYSE.

A 10% stockholder in HSY plans a Rule 144 sale of 730,000 shares, following repeated block sales reported for June–July 2026.

Available on EDGAR 09/16/2026 - 04:22 PM EDT Accepted by SEC EDGAR 09/16/2026 - 04:21 PM EDT

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)How Sentiment works

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

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Form Type

144

Rhea-AI Filing Summary

HERSHEY CO (HSY) has a notice from a 10% stockholder, Milton Hershey School Trust (through Hershey Trust Co as trustee), to sell up to 730,000 shares of common stock under Rule 144 through Northern Trust Securities. The shares have an aggregate market value of $125,175,582 based on the information dated September 16, 2026. The trust also reports a series of prior block sales in June and July 2026, typically in 10,000-share lots.

Key Figures

Shares to be sold: 730,000 shares Aggregate market value of shares to be sold: $125,175,582 Planned sale date: September 16, 2026 +3 more

6 metrics

Shares to be sold 730,000 shares Common stock covered by the Rule 144 notice for HSY

Aggregate market value of shares to be sold $125,175,582 Value of the 730,000 HSY shares as of September 16, 2026

Planned sale date September 16, 2026 Date associated with the securities to be sold under Rule 144

Example prior sale block 10,000 shares for $1,772,372.00 Sale by Milton Hershey School Trust on June 17, 2026

Example later sale block 10,000 shares for $1,753,486.97 Sale by Milton Hershey School Trust on July 31, 2026

Smaller prior sale 3,878 shares for $689,750.46 Sale by Milton Hershey School Trust on June 26, 2026

Key Terms

Rule 144, 10% Stockholder, Securities To Be Sold, Securities Sold During The Past 3 Months, +1 more

5 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

10% Stockholder regulatory

"10% Stockholder 144: Securities Information"

Securities To Be Sold financial

"144: Securities To Be Sold Title | 09/16/2026 | Transaction"

Securities Sold During The Past 3 Months financial

"144: Securities Sold During The Past 3 Months"

aggregate market value financial

"730000 | 125175582.00 | 146312143 | 09/16/2026"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Who is selling HSY shares in this Form 144 notice?

The selling holder is Hershey Trust Co, acting as trustee in trust for Milton Hershey School, identified as a 10% stockholder of The Hershey Company for whose account the securities are to be sold.

How many HSY shares are covered by the current Rule 144 notice?

The notice covers a proposed sale of 730,000 shares of The Hershey Company common stock, with an indicated aggregate market value of $125,175,582 as of September 16, 2026, to be sold on the NYSE through Northern Trust Securities.

On which date is the current HSY Form 144 sale planned?

The planned sale of 730,000 HSY shares is associated with the date September 16, 2026, which appears as both the date of the securities information and the transaction date in the securities-to-be-sold section.

Which broker is handling the HSY shares to be sold under this Form 144?

The broker listed is Northern Trust Securities, Inc., located at 50 S. LaSalle Street, Chicago, Illinois 60603, which is identified in connection with the 730,000 Hershey common shares to be sold on the NYSE.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

Filer CIK

0000938543

Filer CCC

XXXXXXXX

Is this a LIVE or TEST Filing?

LIVE TEST

Submission Contact Information

Name

Phone

E-Mail Address

144: Issuer Information

Name of Issuer

HERSHEY CO

SEC File Number

001-00183

Address of Issuer

19 EAST CHOCOLATE AVENUE
EXTERNAL RPTG & COMPLIANCE
HERSHEY
PENNSYLVANIA
17033

Phone

7175344200

Name of Person for Whose Account the Securities are To Be Sold

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

10% Stockholder

144: Securities Information

Title of the Class of Securities To Be Sold

Name and Address of the Broker

Number of Shares or Other Units To Be Sold

Aggregate Market Value

Number of Shares or Other Units Outstanding

Approximate Date of Sale

Name the Securities Exchange

Common

Northern Trust Securities, Inc.
50 S. LaSalle Street
Chicago IL 60603

730000

125175582.00

146312143

09/16/2026

NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class

Date you Acquired

Nature of Acquisition Transaction

Name of Person from Whom Acquired

Is this a Gift?

Date Donor Acquired

Amount of Securities Acquired

Date of Payment

Nature of Payment *

Title

09/16/2026

Transaction

Person

09/16/2026

730000

09/16/2026

Payment

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller

Title of Securities Sold

Date of Sale

Amount of Securities Sold

Gross Proceeds