Hershey Trust sells 30,000 Hershey shares
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Form Type
4
Rhea-AI Filing Summary
HERSHEY CO (HSY) reported that Hershey Trust Company, as trustee for Milton Hershey School and a more-than-10% owner, sold a total of 30,000 shares of common stock in 13 open-market or private transactions from September 14–16, 2026, under a Rule 10b5-1 trading plan, at weighted-average prices around the high-$160s to high-$170s per share.
Insider Trade Summary 10b5-1
Net Seller: 30,000 shares
Net Sell
13 txns
Insider
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL
Role
10% Owner
Sold
30,000 shs ($5.17M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock, $1.00 par value F11 | 3,299 | $170.8128 | $564K |
| Sale | Common Stock, $1.00 par value F12 | 4,135 | $171.5408 | $709K |
| Sale | Common Stock, $1.00 par value F13 | 2,566 | $172.2141 | $442K |
| Sale | Common Stock, $1.00 par value F6 | 400 | $169.7305 | $68K |
| Sale | Common Stock, $1.00 par value F7 | 6,586 | $170.4637 | $1.12M |
| Sale | Common Stock, $1.00 par value F8 | 2,198 | $171.3769 | $377K |
| Sale | Common Stock, $1.00 par value F9 | 676 | $172.3273 | $116K |
| Sale | Common Stock, $1.00 par value F10 | 140 | $173.10 | $24K |
| Sale | Common Stock, $1.00 par value F1 | 4,390 | $173.8061 | $763K |
| Sale | Common Stock, $1.00 par value F2 | 3,993 | $174.5004 | $697K |
| Sale | Common Stock, $1.00 par value F3 | 1,214 | $175.4529 | $213K |
| Sale | Common Stock, $1.00 par value F4 | 203 | $176.3851 | $36K |
| Sale | Common Stock, $1.00 par value F5 | 200 | $177.6723 | $36K |
| Holding | Class B Common Stock, $1.00 par value F16, F15 | -- | -- | -- |
| Holding | Common Stock, $1.00 par value F14 | -- | -- | -- |
Holdings After Transaction:
Common Stock, $1.00 par value — 786,119 shares (Direct);
Class B Common Stock, $1.00 par value — 54,612,012 contracts (Direct);
Common Stock, $1.00 par value — 39,630 shares (Indirect, By Hershey Trust Company)
Footnotes (16)
- F1. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $173.5478 to $173.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F2. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $174.0150 to $174.9800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F3. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $175.0150 to $175.9850, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F4. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $176.0600 to $176.4000, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F5. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $177.5700 to $177.7300, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F6. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $169.4836 to $169.9754, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F7. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $170.0042 to $170.9954, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F8. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $171.0033 to $171.9463, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F9. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $172.0000 to $172.7447, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F10. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $173.0000 to $173.2800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F11. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $170.7200 to $170.9931, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F12. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $171.0100 to $171.9923, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F13. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $172.0012 to $172.6230, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F14. Hershey Trust Company is wholly owned by Milton Hershey School Trust and is trustee for the Milton Hershey School Trust.
- F15. All shares of Class B common stock, $1.00 par value convertible share-for-share into common stock, $1.00 par value, at any time, and without payment other than for the fact of conversion. There is no expiration date.
- F16. The conversion price is the market price of the Common Stock on the previous business day.
Key Figures
Total shares sold: 30,000 shares
Number of sale transactions: 13 transactions
Lowest weighted-average sale price: $169.7305 per share
+3 more
6 metrics
Total shares sold
30,000 shares
Aggregate common stock sales reported from September 14–16, 2026
Number of sale transactions
13 transactions
Open-market or private sales of HSY common stock
Lowest weighted-average sale price
$169.7305 per share
Weighted-average price for one sale on September 15, 2026
Highest weighted-average sale price
$177.6723 per share
Weighted-average price for one sale on September 14, 2026
Underlying shares from Class B Common Stock
54,612,012 shares
Class B common stock directly held, convertible share-for-share into common stock
Indirect common stock holdings
39,630 shares
Common stock held indirectly by Hershey Trust Company
Key Terms
weighted average price, Rule 10b5-1, Class B common stock, share-for-share
4 terms
weighted average price financial
"The Price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Rule 10b5-1 regulatory
"The filing indicates the box for Rule 10b5-1 was affirmed."
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.
Class B common stock financial
"All shares of Class B common stock, $1.00 par value convertible share-for-share"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
Was a Rule 10b5-1 trading plan used for these HSY insider sales?
Yes. The filing indicates the box for Rule 10b5-1 was affirmed, meaning the reported sales were executed pursuant to a pre-arranged trading plan rather than discretionary, opportunistic trades.
How many HSY sale transactions did the Hershey Trust Company report?
The Form 4 lists 13 separate sale transactions of Hershey Co common stock, all coded as open-market or private transaction sales, totaling 30,000 shares sold over the three-day period.
AI-generated analysis. How Rhea-AI works. Not financial advice.
