HUBS Insider Sale: CFO Disposes 615 Shares Under 10b5-1 Plan

Rhea-AI Filing Summary

HubSpot Inc. Chief Financial Officer Kathryn Bueker reported a sale of 615 shares of common stock on 10/06/2025 at a reported price of $500 per share, leaving her with 38,794 shares owned. The sale was executed under a pre-established 10b5-1 trading plan adopted on 02/18/2025. The Form 4 was signed by an attorney-in-fact on 10/08/2025. The filing lists the reporting person as an officer (Chief Financial Officer) and shows the transaction as a non-derivative disposition of common stock. No other transactions or derivative holdings are reported on this form.

Positive

• Transaction executed under a 10b5-1 plan adopted on 02/18/2025
• Reporting is timely and complete with attorney-in-fact signature on 10/08/2025

Negative

• CFO reduced holdings by 615 shares on 10/06/2025
• Remaining ownership fell to 38,794 shares, lowering insider stake

Insights

Corporate Governance / Insider Compliance Analyst

TL;DR: CFO sold 615 shares under a 10b5-1 plan; ownership remains material at 38,794 shares.

The sale of 615 shares at a reported $500 per share on 10/06/2025 was executed under a trading plan adopted on 02/18/2025, which provides an affirmative defense under Rule 10b5-1 when properly implemented. Using a 10b5-1 plan typically signals the trade followed pre-set instructions rather than opportunistic timing.

Key dependencies and risks include continued adherence to the plan parameters and absence of additional undisclosed transactions; investors can monitor subsequent Form 4 filings for further changes in beneficial ownership within the next reporting cycles.

Insider Trade Summary

Net Seller: 615 shares

Net Sell 1 txn

Insider Bueker Kathryn

Role Chief Financial Officer

Sold 615 shs ($308K)

Type	Security	Shares	Price	Value
Sale	Common Stock	615	$500.00	$308K

Holdings After Transaction: Common Stock — 38,794 shares (Direct)

Footnotes (1)

1. F1. This transaction reported on this Form 4 was effected pursuant to a 10b5-1 trading plan adopted on 2/18/2025.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 10/08/2025 - 04:58 PM Learn about SEC filing dates

FAQ

What did HubSpot (HUBS) CFO Kathryn Bueker report on Form 4?

The CFO reported a disposition of 615 shares of HubSpot common stock on 10/06/2025 at a reported price of $500 per share, leaving her with 38,794 shares.

Was the sale by the HubSpot CFO part of a 10b5-1 plan?

Yes. The filing states the sale was effected pursuant to a 10b5-1 trading plan adopted on 02/18/2025.

When was the Form 4 for HUBS signed and filed?

The Form 4 was signed by an attorney-in-fact on 10/08/2025 reflecting the 10/06/2025 transaction date.

How many shares does the CFO own after the reported transaction?

Following the reported sale, the CFO beneficially owned 38,794 shares of common stock.

Does the Form 4 show any derivative securities for the reporting person?

No. Table II shows no derivative securities acquired, disposed of, or beneficially owned in this filing.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bueker Kathryn

(Last) (First) (Middle)

C/O HUBSPOT, INC.

2 CANAL PARK

(Street)

CAMBRIDGE MA 02141

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
HUBSPOT INC [ HUBS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
10/06/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/06/2025		S(1)		615	D	$500	38,794	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction reported on this Form 4 was effected pursuant to a 10b5-1 trading plan adopted on 2/18/2025.

	/s/ Joseph Theis, attorney-in-fact	10/08/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.