Welcome to our dedicated page for Hubspot SEC filings (Ticker: HUBS), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
This page provides access to U.S. Securities and Exchange Commission filings for HubSpot, Inc. (NYSE: HUBS), a cloud-based customer platform for scaling businesses and companies. HubSpot’s SEC filings offer detailed information about its financial condition, operations, governance, and risk factors, complementing the company’s public news releases and investor communications.
HubSpot’s periodic reports, such as Forms 10-K and 10-Q, include consolidated financial statements, notes, and management’s discussion and analysis. These documents break out subscription revenue and professional services and other revenue, outline operating expenses such as research and development, sales and marketing, and general and administrative costs, and present balance sheet items including cash, investments, deferred revenue, and stockholders’ equity. They also describe non-GAAP financial measures and provide reconciliations to the most directly comparable GAAP metrics.
Current reports on Form 8-K disclose specific material events. For example, a Form 8-K dated August 6, 2025 reports the issuance of a press release announcing financial results for the quarter ended June 30, 2025, and a Form 8-K dated November 5, 2025 reports a press release announcing results for the quarter ended September 30, 2025. Another Form 8-K filed on November 5, 2025 describes an increase in the size of HubSpot’s Board of Directors and the election of a new Class III director, along with information about director compensation and related governance matters.
Through this filings page, users can review HubSpot’s historical and current SEC submissions, including annual and quarterly reports, 8-K current reports, and exhibits such as earnings press releases. AI-powered summaries can help explain lengthy filings by highlighting key sections on revenue composition, operating performance, cash flows, deferred revenue, and governance changes. Investors and researchers can use these filings to analyze HubSpot’s financial reporting, understand its use of non-GAAP measures, and examine disclosures related to its strategy as an AI-first customer platform.
HubSpot, Inc. Chief Technology Officer and director Dharmesh Shah reported equity compensation activity involving company common stock. On February 12, 2026, he acquired 3,302 shares at $0 per share through the vesting of previously granted performance-based restricted stock units.
On the same date, 323 shares were withheld by HubSpot at $228.95 per share to cover taxes associated with the PSU settlement, reducing his directly held shares to 1,277,219. Additional shares are held indirectly through the Polaris I Trust (16,000 shares) and Polaris II Trust (11,000 shares), for which he serves as trustee and disclaims beneficial ownership beyond his pecuniary interest.
HubSpot insider Brian Halligan has filed a notice of intent to sell shares. The filing covers a planned sale of 8,261 shares of common stock through Fidelity Brokerage Services LLC on the NYSE, with an aggregate market value of $2,090,033.00 and an approximate sale date of February 17, 2026.
The shares to be sold were acquired from the issuer as founder shares, through a stock option exercise on December 18, 2024, and via restricted stock vesting on January 1, 2025. The notice also reports prior sales over the past three months: 8,500 shares sold on each of November 18, 2025, December 16, 2025, and January 20, 2026, for gross proceeds of $3,128,935.00, $3,119,415.00, and $2,578,730.00, respectively. Shares outstanding were 52,740,536 at the time of the notice.
T. Rowe Price Associates, Inc. reported beneficial ownership of 4,581,932 shares of HubSpot Inc. common stock, representing 8.7% of the class as of 12/31/2025. It holds sole voting power over 4,435,513 shares and no shared voting or dispositive power.
The firm states the shares were acquired and are held in the ordinary course of business, not to change or influence control of HubSpot and not in connection with any control-related transaction. T. Rowe Price also affirms that this filing should not be construed as an admission that it is the beneficial owner of these securities.
HubSpot, Inc. reports 2025 results and outlines its strategy as an AI-powered customer platform for mid-market businesses. The company generated $3.1 billion in total revenue and $45.9 million in net income in 2025, showing it is operating profitably.
HubSpot serves 288,706 customers in more than 135 countries, with about 53% of customers outside the U.S. and 48% of 2025 revenue from those international customers. As of December 31, 2025, it had 8,882 employees and focuses on selling integrated marketing, sales, service, operations, content, and commerce software built on its Smart CRM and AI engine, Breeze.
HubSpot reported strong Q4 and full-year 2025 results, combining fast growth with improving profitability. Q4 revenue was $846.7 million, up 20% year over year, while full-year revenue reached $3.13 billion, up 19%.
GAAP operating margin improved to 5.7% in Q4 and 0.2% for 2025, with non-GAAP operating margin rising to 22.6% in Q4 and 18.6% for the year. GAAP net income was $54.4 million in Q4 and $45.9 million for 2025, with non-GAAP net income of $516.0 million.
HubSpot generated $760.7 million of operating cash flow and $594.9 million of non-GAAP free cash flow in 2025, ending the year with $1.8 billion in cash and investments. Customers grew 16% to 288,706, and calculated billings in Q4 rose 27%.
The board approved a share repurchase program of up to $1.0 billion over 24 months. For 2026, the company guides to $3.69–$3.70 billion in revenue, up 18%, non-GAAP operating margin of about 20%, and non-GAAP diluted EPS of $12.38–$12.46.
HubSpot Inc.’s Chief Legal Officer, Erika Ashley Fisher, reported two small sales of company common stock in early
HubSpot Inc. Chief Legal Officer Erika Ashley Fisher filed an initial ownership report showing beneficial ownership of 11,549 shares of Common Stock, held directly. These shares are issued or issuable under HubSpot’s 2024 Stock Option and Incentive Plan through restricted stock unit (RSU) awards.
Each RSU represents a contingent right to receive one share of HubSpot common stock. About 1,430 RSUs are scheduled to vest on February 3, 2026 and then in quarterly installments through February 2027. After that, 1,100 RSUs will vest quarterly through February 2028.
A shareholder has filed a notice of proposed sale of 841 shares of common stock, to be sold through Fidelity Brokerage Services LLC on or about 02/04/2026 on the NYSE. The filing lists total common shares outstanding at 52,385,551, providing context for the size of this sale.
The 841 shares were acquired on 02/01/2026 through restricted stock vesting as compensation from the issuer. Over the past three months, the same seller reported additional common stock sales of 2,073, 757, and 589 shares, with disclosed gross proceeds for each transaction.
HubSpot insider Erika Fisher filed a Form 144 notice to sell common stock. The filing covers a planned sale of 589 shares of HubSpot common stock through Fidelity Brokerage Services LLC on or about 02/03/2026 on the NYSE, with an aggregate market value of
The 589 shares were acquired on 02/02/2026 via restricted stock vesting from the issuer as compensation. In the prior three months, Fisher sold 757 and 2,073 common shares on 11/04/2025 and 12/01/2025, generating gross proceeds of
HubSpot director Brian Halligan reported a planned sale of company stock. On January 20, 2026, he sold 8,500 shares of HubSpot common stock at a price of $303.38 per share in a single transaction. After this sale, he beneficially owned 487,344 shares of HubSpot common stock in direct ownership.
The filing notes that this transaction was carried out under a Rule 10b5-1 trading plan that was adopted on March 3, 2025. Such plans are pre-arranged programs for trading stock, designed to allow insiders to sell shares over time according to fixed instructions.