Welcome to our dedicated page for Hubspot SEC filings (Ticker: HUBS), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
This page provides access to U.S. Securities and Exchange Commission filings for HubSpot, Inc. (NYSE: HUBS), a cloud-based customer platform for scaling businesses and companies. HubSpot’s SEC filings offer detailed information about its financial condition, operations, governance, and risk factors, complementing the company’s public news releases and investor communications.
HubSpot’s periodic reports, such as Forms 10-K and 10-Q, include consolidated financial statements, notes, and management’s discussion and analysis. These documents break out subscription revenue and professional services and other revenue, outline operating expenses such as research and development, sales and marketing, and general and administrative costs, and present balance sheet items including cash, investments, deferred revenue, and stockholders’ equity. They also describe non-GAAP financial measures and provide reconciliations to the most directly comparable GAAP metrics.
Current reports on Form 8-K disclose specific material events. For example, a Form 8-K dated August 6, 2025 reports the issuance of a press release announcing financial results for the quarter ended June 30, 2025, and a Form 8-K dated November 5, 2025 reports a press release announcing results for the quarter ended September 30, 2025. Another Form 8-K filed on November 5, 2025 describes an increase in the size of HubSpot’s Board of Directors and the election of a new Class III director, along with information about director compensation and related governance matters.
Through this filings page, users can review HubSpot’s historical and current SEC submissions, including annual and quarterly reports, 8-K current reports, and exhibits such as earnings press releases. AI-powered summaries can help explain lengthy filings by highlighting key sections on revenue composition, operating performance, cash flows, deferred revenue, and governance changes. Investors and researchers can use these filings to analyze HubSpot’s financial reporting, understand its use of non-GAAP measures, and examine disclosures related to its strategy as an AI-first customer platform.
HubSpot reported strong Q4 and full-year 2025 results, combining fast growth with improving profitability. Q4 revenue was $846.7 million, up 20% year over year, while full-year revenue reached $3.13 billion, up 19%.
GAAP operating margin improved to 5.7% in Q4 and 0.2% for 2025, with non-GAAP operating margin rising to 22.6% in Q4 and 18.6% for the year. GAAP net income was $54.4 million in Q4 and $45.9 million for 2025, with non-GAAP net income of $516.0 million.
HubSpot generated $760.7 million of operating cash flow and $594.9 million of non-GAAP free cash flow in 2025, ending the year with $1.8 billion in cash and investments. Customers grew 16% to 288,706, and calculated billings in Q4 rose 27%.
The board approved a share repurchase program of up to $1.0 billion over 24 months. For 2026, the company guides to $3.69–$3.70 billion in revenue, up 18%, non-GAAP operating margin of about 20%, and non-GAAP diluted EPS of $12.38–$12.46.
HubSpot Inc.’s Chief Legal Officer, Erika Ashley Fisher, reported two small sales of company common stock in early February 2026. On February 3, 2026, 589 shares were sold at $251.88 per share to cover taxes tied to restricted stock unit settlement. On February 4, 2026, 841 shares were sold at $238.01 per share under a pre-arranged Rule 10b5-1 trading plan adopted on September 2, 2025, leaving her with 10,119 directly held shares.
HubSpot Inc. Chief Legal Officer Erika Ashley Fisher filed an initial ownership report showing beneficial ownership of 11,549 shares of Common Stock, held directly. These shares are issued or issuable under HubSpot’s 2024 Stock Option and Incentive Plan through restricted stock unit (RSU) awards.
Each RSU represents a contingent right to receive one share of HubSpot common stock. About 1,430 RSUs are scheduled to vest on February 3, 2026 and then in quarterly installments through February 2027. After that, 1,100 RSUs will vest quarterly through February 2028.
A shareholder has filed a notice of proposed sale of 841 shares of common stock, to be sold through Fidelity Brokerage Services LLC on or about 02/04/2026 on the NYSE. The filing lists total common shares outstanding at 52,385,551, providing context for the size of this sale.
The 841 shares were acquired on 02/01/2026 through restricted stock vesting as compensation from the issuer. Over the past three months, the same seller reported additional common stock sales of 2,073, 757, and 589 shares, with disclosed gross proceeds for each transaction.
HubSpot insider Erika Fisher filed a Form 144 notice to sell common stock. The filing covers a planned sale of 589 shares of HubSpot common stock through Fidelity Brokerage Services LLC on or about 02/03/2026 on the NYSE, with an aggregate market value of 148,355.49. HubSpot had 52,385,551 common shares outstanding for this notice.
The 589 shares were acquired on 02/02/2026 via restricted stock vesting from the issuer as compensation. In the prior three months, Fisher sold 757 and 2,073 common shares on 11/04/2025 and 12/01/2025, generating gross proceeds of 359,289.99 and 749,887.02, respectively.
HubSpot director Brian Halligan reported a planned sale of company stock. On January 20, 2026, he sold 8,500 shares of HubSpot common stock at a price of $303.38 per share in a single transaction. After this sale, he beneficially owned 487,344 shares of HubSpot common stock in direct ownership.
The filing notes that this transaction was carried out under a Rule 10b5-1 trading plan that was adopted on March 3, 2025. Such plans are pre-arranged programs for trading stock, designed to allow insiders to sell shares over time according to fixed instructions.
This Form 144 notice discloses that a shareholder in HUBS, identified as Brian P. Halligan, plans to sell up to 8,500 shares of common stock through Fidelity Brokerage Services LLC on the NYSE around 01/20/2026. The filing lists an aggregate market value of $2,578,730.00 for this planned sale, with 52,385,551 common shares outstanding.
The securities to be sold were acquired via restricted stock vesting of 331 shares on 10/01/2024 and 92 shares on 12/01/2024, both as compensation, and a stock option exercise for 8,077 shares on 12/18/2024 paid in cash.
Over the prior three months, the same seller completed multiple sales of common stock: 8,265 shares for $3,694,289.70 on 10/21/2025, 235 shares for $115,925.50 on 11/03/2025, 8,500 shares for $3,128,935.00 on 11/18/2025, and 8,500 shares for $3,119,415.00 on 12/16/2025.
HubSpot, Inc.'s Chief Financial Officer reports a routine share withholding for taxes. On 01/02/2026, the CFO filed a Form 4 showing that 729 shares of HubSpot common stock were disposed of at $382.23 per share. These shares were withheld by the company to cover taxes associated with the settlement of restricted stock units, rather than sold on the open market.
After this tax withholding, the CFO beneficially owns 37,661 shares of HubSpot common stock directly. The filing indicates this was a standard equity compensation and tax event, not a discretionary sale of shares.
HubSpot, Inc.’s Chief Executive Officer and President, who also serves as a director, reported an automatic share disposition related to equity compensation. On 01/02/2026, 3,301 shares of HubSpot common stock were disposed of at $382.23 per share, coded as transaction type F, which the explanation states reflects shares withheld by the issuer to cover taxes on the settlement of restricted stock units. After this tax withholding event, the reporting person directly beneficially owned 51,948 shares of common stock and indirectly beneficially owned 8,170 shares held by a grantor retained annuity trust for which the reporting person is trustee.
HubSpot, Inc. director reported a routine share withholding related to equity compensation. On 01/02/2026, 464 shares of HubSpot common stock were disposed of at a price of $382.23 per share under transaction code "F," which indicates shares were withheld by the company to cover taxes on the settlement of restricted stock units. After this tax-related transaction, the director beneficially owned 495,844 shares of HubSpot common stock directly. This event reflects standard administration of stock-based compensation rather than an open-market sale.