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KDP Executive's $403K Stock Sale: What Investors Should Know About This Planned Trade

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Keurig Dr Pepper (KDP) Chief Human Resources Officer Mary Beth DeNooyer has sold 12,000 shares of common stock at a weighted average price of $33.64 per share on June 20, 2025. The transaction was executed through a pre-established Rule 10b5-1 trading plan adopted on November 1, 2024.

The sale prices ranged from $33.32 to $33.86 per share. Following the transaction, DeNooyer continues to hold 106,511 shares directly. The Rule 10b5-1 trading plan provides an affirmative defense against insider trading allegations by establishing predetermined trading parameters.

  • Transaction value: Approximately $403,680
  • Trading plan established: November 1, 2024
  • Form 4 filed: June 24, 2025
  • Ownership: Direct holding

Positive

  • The insider sale was executed according to a pre-planned Rule 10b5-1 trading plan established in November 2024, indicating compliance with insider trading regulations and proper corporate governance

Negative

  • Chief Human Resources Officer Mary Beth DeNooyer sold 12,000 shares at an average price of $33.64, reducing her direct holdings to 106,511 shares, which could signal reduced confidence in the company's near-term prospects
  • The sale represents approximately 10.1% of the executive's direct holdings, a relatively significant reduction in insider ownership
Insider DeNooyer Mary Beth
Role Chief Human Resources Officer
Sold 12,000 shs ($404K)
Type Security Shares Price Value
Sale Common Stock 12,000 $33.64 $404K
Holdings After Transaction: Common Stock — 106,511 shares (Direct)
Footnotes (1)
  1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 1, 2024. The price represents the weighted average sales price of the shares that were sold in multiple transactions at prices ranging from $33.32 to $33.86. The reporting person undertakes to provide to the Company, any security holder of the Company or the SEC, upon request, full information regarding the number of shares sold at each separate price.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
DeNooyer Mary Beth
(Last) (First) (Middle)
6425 HALL OF FAME LANE
(Street)
FRISCO TX 75034
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Keurig Dr Pepper Inc. [ KDP ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Human Resources Officer
3. Date of Earliest Transaction (Month/Day/Year)
06/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/20/2025 S(1) 12,000 D $33.64(2) 106,511 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 1, 2024.
2. The price represents the weighted average sales price of the shares that were sold in multiple transactions at prices ranging from $33.32 to $33.86. The reporting person undertakes to provide to the Company, any security holder of the Company or the SEC, upon request, full information regarding the number of shares sold at each separate price.
Remarks:
/s/ Mark Jackson, attorney in fact 06/24/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many KDP shares did Mary Beth DeNooyer sell on June 20, 2025?

Mary Beth DeNooyer, KDP's Chief Human Resources Officer, sold 12,000 shares of KDP common stock on June 20, 2025 at an average price of $33.64 per share.

What was the price range of KDP shares sold by DeNooyer in this transaction?

The shares were sold in multiple transactions at prices ranging from $33.32 to $33.86 per share, with a weighted average sales price of $33.64.

How many KDP shares does Mary Beth DeNooyer own after this transaction?

Following the reported transaction, Mary Beth DeNooyer directly owns 106,511 shares of KDP common stock.

Was this KDP insider sale part of a pre-planned trading arrangement?

Yes, the sale was executed pursuant to a Rule 10b5-1 trading plan that was adopted by DeNooyer on November 1, 2024.

What is Mary Beth DeNooyer's position at KDP?

Mary Beth DeNooyer serves as the Chief Human Resources Officer at Keurig Dr Pepper Inc. (KDP).