Keurig Dr Pepper CHRO Sells $403,000 in Stock Through Planned Trading Program
Keurig Dr Pepper (KDP) Chief Human Resources Officer Mary Beth DeNooyer has sold 12,000 shares of common stock at a weighted average price of $33.64 per share on June 20, 2025.
Rhea-AI Filing Summary
Keurig Dr Pepper (KDP) Chief Human Resources Officer Mary Beth DeNooyer has sold 12,000 shares of common stock at a weighted average price of $33.64 per share on June 20, 2025. The transaction was executed through a pre-established Rule 10b5-1 trading plan adopted on November 1, 2024.
The sale prices ranged from $33.32 to $33.86 per share. Following the transaction, DeNooyer continues to hold 106,511 shares directly. The Rule 10b5-1 trading plan provides an affirmative defense against insider trading allegations by establishing predetermined trading parameters.
- Transaction value: Approximately $403,680
- Trading plan established: November 1, 2024
- Form 4 filed: June 24, 2025
- Ownership: Direct holding
Positive
- The insider sale was executed according to a pre-planned Rule 10b5-1 trading plan established in November 2024, indicating compliance with insider trading regulations and proper corporate governance
Negative
- Chief Human Resources Officer Mary Beth DeNooyer sold 12,000 shares at an average price of $33.64, reducing her direct holdings to 106,511 shares, which could signal reduced confidence in the company's near-term prospects
- The sale represents approximately 10.1% of the executive's direct holdings, a relatively significant reduction in insider ownership
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 12,000 | $33.64 | $404K |
Footnotes (2)
- F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 1, 2024.
- F2. The price represents the weighted average sales price of the shares that were sold in multiple transactions at prices ranging from $33.32 to $33.86. The reporting person undertakes to provide to the Company, any security holder of the Company or the SEC, upon request, full information regarding the number of shares sold at each separate price.
FAQ
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Was this KDP insider sale part of a pre-planned trading arrangement?
What is Mary Beth DeNooyer's position at KDP?
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