Coca-Cola executive sells 75,727 shares via plan
Coca-Cola (KO) reporting person Bruno Pietracci, President, Latin America OU, exercised employee stock options for 75,727 shares on July 28, 2026 and sold the same number of common shares.
Rhea-AI Filing Summary
Coca-Cola (KO) reporting person Bruno Pietracci, President, Latin America OU, exercised employee stock options for 75,727 shares on July 28, 2026 and sold the same number of common shares. The sales were effected under a Rule 10b5-1 trading plan established on March 5, 2025, including 35,393 shares at $89.60 per share and 40,334 shares sold in multiple transactions at prices ranging from $89.60 to $89.76 per share. After these transactions, 44,608 shares are reported as held indirectly through a corporation in which he and his spouse indirectly hold 100% of the economic interest and over which he has investment control.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and Sale: 75,727 shares ($2.65M approx. pre-tax spread)
Exercise and Sale
7 txns
Insider
Pietracci Bruno
Role
Insider
Sold
75,727 shs ($6.79M)
Approx. gross sale proceeds
$6.79M
Approx. exercise cost
$4.14M
Approx. pre-tax spread
$2.65M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (Right to Buy) F4 | 35,393 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (Right to Buy) F5 | 40,334 | $0.00 | $0.00 |
| Exercise | Common Stock, $.25 Par Value | 35,393 | $59.485 | $2.11M |
| Sale | Common Stock, $.25 Par Value F1 | 35,393 | $89.60 | $3.17M |
| Exercise | Common Stock, $.25 Par Value | 40,334 | $50.4383 | $2.03M |
| Sale | Common Stock, $.25 Par Value F1, F2 | 40,334 | $89.6864 | $3.62M |
| holding | Common Stock, $.25 Par Value F3 | -- | -- | -- |
Holdings After Transaction:
Employee Stock Option (Right to Buy) — 0 contracts (Direct);
Common Stock, $.25 Par Value — 0 shares (Direct);
Common Stock, $.25 Par Value — 44,608 shares (Indirect, By Corporation)
Footnotes (5)
- F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2025.
- F2. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $89.60 to $89.76. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
- F3. Shares held by a corporation in which the reporting person and his spouse indirectly hold 100% of the economic interest and over which the reporting person has investment control.
- F4. Options (with tax withholding right) granted on February 20, 2020 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.
- F5. Options (with tax withholding right) granted on February 18, 2021 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.
Key Figures
Total shares sold: 75,727 shares
First sale price: $89.60 per share
Second sale price range: $89.60–$89.76 per share
+3 more
6 metrics
Total shares sold
75,727 shares
Common shares sold on July 28, 2026 across two transactions
First sale price
$89.60 per share
Price for 35,393 common shares sold on July 28, 2026
Second sale price range
$89.60–$89.76 per share
Range of prices for 40,334 shares sold in multiple transactions
2020 option exercise price
$59.4850 per share
Exercise price for 35,393 options granted February 20, 2020
2021 option exercise price
$50.4383 per share
Exercise price for 40,334 options granted February 18, 2021
Indirect holdings after transactions
44,608 shares
Common shares held indirectly through a corporation after July 28, 2026
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, The Coca-Cola Company 2014 Equity Plan, tax withholding right, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sale reported ... was effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The price is the weighted average sale price of the aggregate number of shares"
The Coca-Cola Company 2014 Equity Plan financial
"Options ... granted ... under The Coca-Cola Company 2014 Equity Plan"
tax withholding right financial
"Options (with tax withholding right) granted on February 20, 2020"
indirectly hold 100% of the economic interest financial
"Shares held by a corporation in which the reporting person and his spouse indirectly hold 100% of the economic interest"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Bruno Pietracci report for Coca-Cola (KO)?
Bruno Pietracci reported exercising employee stock options for 75,727 shares of Coca-Cola common stock and selling the same number of shares on July 28, 2026. The transactions involved converting stock options into shares, then disposing of those shares through coded sale transactions.
What stock options did Bruno Pietracci exercise in this Coca-Cola (KO) Form 4?
He exercised options for 35,393 shares at an exercise price of $59.4850 per share from a grant dated February 20, 2020, and 40,334 shares at $50.4383 per share from a grant dated February 18, 2021, both under The Coca-Cola Company 2014 Equity Plan.
AI-generated analysis. How Rhea-AI works. Not financial advice.
