Lamar (LAMR) EVP awarded 24,000 LTIP units tied to 2026 goals

Rhea-AI Filing Summary

Lamar Advertising Company executive Ross Lamar Reilly received a grant of 24,000 LTIP Units tied to future performance. These LTIP Units were issued under Lamar’s 1996 Equity Incentive Plan and are a class of units in Lamar Advertising Limited Partnership, the operating partnership.

After certain events and upon vesting, the LTIP Units automatically convert into an equal number of common partnership units, which the holder may redeem for cash or Class A common stock on a one-for-one basis at Lamar’s election. The 24,000 units represent the maximum award, corresponding to achievement of 120% of financial performance targets for 2026 and will vest only if those goals are met, results are certified (expected in February 2027), and the executive remains employed, subject to Compensation Committee discretion.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Reilly Ross Lamar

Role EVP, President, Outdoor Div

Type	Security	Shares	Price	Value
Grant/Award	LTIP Units	24,000	$0.00	--

Holdings After Transaction: LTIP Units — 24,000 shares (Direct)

Footnotes (1)

1. These LTIP Units ("LTIP Units") of Lamar Advertising Limited Partnership (the "OP"), the operating partnership of Lamar Advertising Company ("Lamar"), were issued under Lamar's 1996 Equity Incentive Plan, as amended. LTIP Units are a class of units of the OP that, following the occurrence of certain events and upon vesting, convert automatically into an equivalent number of common partnership units of the OP ("Common Units"). Common Units are redeemable by the holder for cash or Class A common stock of Lamar on a one-for-one basis, at Lamar's election. These LTIP Units are subject to forfeiture based on the achievement of financial performance goals by Lamar, and will vest upon certification of Lamar's financial results for 2026, expected to occur in February 2027, subject to the reporting person's continued employment at Lamar and the discretion of the Compensation Committee. The number of LTIP Units issued is the maximum number achievable by such reporting person and represents achievement of financial performance goals at 120% of target.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Reilly Ross Lamar

(Last) (First) (Middle)

5321 CORPORATE BOULEVARD

(Street)

BATON ROUGE LA 70808

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
LAMAR ADVERTISING CO/NEW [ LAMR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, President, Outdoor Div

3. Date of Earliest Transaction (Month/Day/Year)
03/10/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
LTIP Units(1)(2)	(1)(2)	03/10/2026		A		24,000		(1)(2)	(1)(2)	Class A Common Stock	24,000	$0(1)(2)	24,000	D

Explanation of Responses:

1. These LTIP Units ("LTIP Units") of Lamar Advertising Limited Partnership (the "OP"), the operating partnership of Lamar Advertising Company ("Lamar"), were issued under Lamar's 1996 Equity Incentive Plan, as amended. LTIP Units are a class of units of the OP that, following the occurrence of certain events and upon vesting, convert automatically into an equivalent number of common partnership units of the OP ("Common Units"). Common Units are redeemable by the holder for cash or Class A common stock of Lamar on a one-for-one basis, at Lamar's election.

2. These LTIP Units are subject to forfeiture based on the achievement of financial performance goals by Lamar, and will vest upon certification of Lamar's financial results for 2026, expected to occur in February 2027, subject to the reporting person's continued employment at Lamar and the discretion of the Compensation Committee. The number of LTIP Units issued is the maximum number achievable by such reporting person and represents achievement of financial performance goals at 120% of target.

	/s/ James McIlwain, as attorney-in-fact	03/12/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Lamar Advertising (LAMR) report in this Form 4 filing?

Lamar Advertising reported a grant of 24,000 LTIP Units to executive Ross Lamar Reilly. The award is part of equity compensation and is structured as performance-based units in the operating partnership, rather than an open-market stock purchase or sale.

How many LTIP Units were granted to Ross Lamar Reilly at Lamar Advertising?

Ross Lamar Reilly was granted 24,000 LTIP Units. This figure represents the maximum number achievable for this award and corresponds to performance at 120% of target, highlighting that the actual vested amount depends on 2026 financial performance results.

When will the 24,000 Lamar (LAMR) LTIP Units vest for the executive?

The LTIP Units will vest upon certification of Lamar’s financial results for 2026, expected in February 2027. Vesting is subject to achievement of specified financial performance goals, continued employment through certification, and the discretion of the Compensation Committee.

How can the Lamar Advertising LTIP Units convert into common stock?

Once vested and after specified events, the LTIP Units convert into common partnership units of the operating partnership. Those units can then be redeemed for either cash or Class A common stock of Lamar on a one-for-one basis, at the company’s election.

Are the Lamar (LAMR) LTIP Units guaranteed to the executive?

The LTIP Units are not guaranteed; they are subject to forfeiture. Vesting depends on Lamar achieving defined financial performance goals for 2026, the executive’s continued employment, and Compensation Committee discretion, making the award fully performance-contingent and service-based.