[Form 4] Lifevantage Corporation Insider Trading Activity

Rhea-AI Filing Summary

Lifevantage Corp (LFVN) Chief Financial Officer Carl Aure received equity awards on 08/26/2025. The Form 4 reports an award of 10,241 stock units that represent rights to receive common shares and 15,361 Performance Restricted Stock Units (PRSUs) that are earned based on specified financial performance criteria. After the reported transactions, the filing shows 143,544 shares beneficially owned and 15,361 derivative shares from PRSUs. The stock units vest over time with a schedule beginning September 10, 2026, and the PRSUs vest contingent on performance and continued service with vesting dates in 2026–2028. The form was signed by power of attorney on 08/28/2025.

Positive

• Grant disclosed: Reporting shows receipt of 10,241 stock units and 15,361 PRSUs on 08/26/2025
• Clear vesting schedules: Stock units vest beginning 09/10/2026; PRSUs vest in 2026–2028 subject to performance
• Ownership increase documented: Beneficial ownership reported as 143,544 common shares and 15,361 PRSU-linked shares

Negative

• None.

Insights

Financial Analyst

TL;DR: CFO received time-based and performance-based equity grants, increasing direct and potential holdings.

The filing documents a combined grant of 10,241 stock units and 15,361 PRSUs to the CFO on 08/26/2025, increasing reported beneficial ownership to 143,544 shares plus 15,361 PRSU-linked shares. The stock units vest beginning 09/10/2026 in a defined installment schedule, while PRSU vesting depends on achieving stated financial performance targets with vesting in 2026–2028. For investors, these awards reflect compensation alignment with future performance milestones and retention through multi-year vesting.

Corporate Governance Expert

TL;DR: The Form 4 discloses standard executive equity compensation with specified vesting and performance conditions.

The report identifies Carl Aure as an officer (CFO) and details equity awards executed 08/26/2025: 10,241 stock units (time-based vesting schedule) and 15,361 PRSUs (performance-contingent, eligible up to 200% of target at maximum). Vesting schedules and performance conditions are explicitly stated, and the disclosure was executed by a power of attorney on 08/28/2025. This is a routine, governance-compliant disclosure of insider compensation and resulting beneficial ownership.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Aure Carl

(Last) (First) (Middle)

3300 N. TRIUMPH BLVD

SUITE 700

(Street)

LEHI UT 84043

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Lifevantage Corp [ LFVN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/26/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	08/26/2025		A		10,241	A	$0	143,544	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Performance Restricted Stock Units(2)	(3)	08/26/2025		A	V	15,361		(3)	(3)	Common Stock	15,361	$0	15,361	D

Explanation of Responses:

1. This reflects a stock unit award, in which each stock unit represents a right to receive one share of issuer common stock, which award will vest, subject to the reporting person's continued service with the issuer, as follows: (i) 5/12 of the total number of units will vest on September 10, 2026 and (ii) the remaining units will vest in equal installments as of the 10th day of the third month of each of the seven calendar quarters thereafter.

2. Each Performance Restricted Stock Unit ("PRSU") represents a right to receive one share of issuer common stock, with the total number of units reflecting the number that are eligible to be earned at target-level performance achievement. Upon achievement of the maximum level of the applicable performance criteria, the reporting person may become eligible to earn 200% of the target number of units.

3. The PRSUs will vest only to the extent the specified financial performance criteria are achieved and subject to the reporting person's continued service with the issuer, as follows: (i) 34% of the earned award will vest on September 10, 2026 (ii) 33% of the earned award will vest on September 10, 2027 and (iii) 33% of the earned award will vest on September 10, 2028.

Remarks:

	/s/ Alissa Neufeld, Power of Attorney for Carl Aure	08/28/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did LFVN CFO Carl Aure receive on 08/26/2025?

The Form 4 reports receipt of 10,241 stock units and 15,361 Performance Restricted Stock Units (PRSUs) on 08/26/2025.

How many shares does Carl Aure beneficially own after the reported transactions?

The filing shows 143,544 shares beneficially owned following the reported non-derivative transaction and 15,361 derivative shares tied to PRSUs.

When do the awarded stock units and PRSUs vest?

Stock units vest beginning September 10, 2026 (5/12 of total then, remainder in equal installments over seven calendar quarters). PRSUs vest based on performance with vesting on September 10, 2026, September 10, 2027, and September 10, 2028 for earned portions.

Are the PRSUs performance-contingent and can they pay more than target?

Yes. Each PRSU is earned based on specified financial performance criteria and may pay up to 200% of target if maximum performance is achieved.

Who signed the Form 4 and when?

The Form 4 was signed by Alissa Neufeld as Power of Attorney for Carl Aure on 08/28/2025.