[Form 4] Lifevantage Corporation Insider Trading Activity

Rhea-AI Filing Summary

Lifevantage Corp (LFVN) director Michael A. Beindorff reported insider sales on 09/09/2025. The Form 4 shows two open-market dispositions: 4,125 shares sold at $11.44 and 200 shares sold at $11.35. After these transactions, the filing reports 22,858 shares held directly by Mr. Beindorff and indirect holdings that include 126 shares held by spouse as custodian for minor children, 91,413 shares held by a trust, and 5,500 shares held indirectly by spouse. The filing notes the trust is the Michael A. Beindorff Trust dated 06/14/2000, of which the reporting person and his spouse are trustees.

Positive

• Full transaction details provided: sale dates, prices, and share amounts are disclosed
• Clear ownership breakdown: direct and indirect holdings are itemized, including trust details

Negative

• Insider sold shares: Director disposed of 4,325 total shares on 09/09/2025
• No derivatives disclosed: The filing shows no option or derivative activity to offset sales

Insights

Securities Analyst

TL;DR: Insider selling occurred but substantial indirect holdings remain concentrated in a family trust.

The reported sales on 09/09/2025 are routine dispositions by a director: 4,125 shares at $11.44 and 200 shares at $11.35. Post-transaction, the director still holds significant combined positions across direct and indirect vehicles, including 91,413 shares in a named family trust. From a securities perspective, these transactions reduce direct exposure but do not eliminate meaningful economic stake held indirectly. No options, grants, or derivative transactions are reported on this Form 4.

Corporate Governance Expert

TL;DR: The filing discloses director-level sales and confirms trustee control over a large trust holding.

The Form 4 documents disclosures consistent with Section 16 requirements: specific sale quantities, prices, and remaining beneficial ownership by form (direct and indirect). The explanation clarifies the trust ownership structure and trustee roles, which is important for governance transparency. There are no amendments or additional compensatory grants disclosed. The filing is informational rather than indicating an event likely to change governance dynamics.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

BEINDORFF MICHAEL A

(Last) (First) (Middle)

3300 TRIUMPH BLVD, SUITE 700

(Street)

LEHI UT 84043

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Lifevantage Corp [ LFVN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/09/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/09/2025		S		4,125	D	$11.44	22,858	D
Common Stock	09/09/2025		S		200	D	$11.35	126	I	By Spouse as Custodian for Minor Children
Common Stock								91,413	I	By Trust(1)
Common Stock								5,500	I	By Spouse

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The shares are held by the Michael A. Beindorff Trust U/A DTD 06/14/2000 of which the reporting person and his spouse are trustees.

Remarks:

	/s/ Alissa Neufeld, Power of Attorney for Michael Beindorff	09/11/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transactions did Michael A. Beindorff report on the Form 4 for LFVN?

The Form 4 reports two sales on 09/09/2025: 4,125 shares sold at $11.44 and 200 shares sold at $11.35.

How many LFVN shares does Michael A. Beindorff beneficially own after the reported sales?

After the reported transactions the filing shows 22,858 shares directly and additional indirect holdings of 126 shares (spouse as custodian), 91,413 shares (trust), and 5,500 shares (spouse).

Who holds the large indirect position in LFVN for Michael Beindorff?

The filing states the shares are held by the Michael A. Beindorff Trust U/A dated 06/14/2000, of which the reporting person and his spouse are trustees.

Were any derivative securities or option transactions reported on this Form 4 for LFVN?

No. Table II for derivative securities shows no reported derivative transactions on this Form 4.

Who signed the Form 4 filing for Michael Beindorff?

The filing was signed by Alissa Neufeld, Power of Attorney for Michael Beindorff on 09/11/2025.