Ethos Technologies holder proposes sale of 23K shares

A shareholder associated with Ethos Technologies Inc. filed a Form 144 to sell 23,333 common shares after multiple recent sales.

Available on EDGAR 09/17/2026 - 04:05 PM EDT Accepted by SEC EDGAR 09/17/2026 - 04:04 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Ethos Technologies Inc. (LIFE) is named as the issuer in a Form 144 notice filed for the account of Peter George Colis, covering planned sales of its common stock under Rule 144. The notice reports a proposed disposition of 23,333 shares of common stock, held at a brokerage firm.

It also lists several recent open-market sales of Ethos Technologies common shares by the same person over the prior three months, each with specified share counts and total dollar amounts received.

Key Figures

Shares proposed for sale: 23,333 shares Recent sale on August 17, 2026: 29,342 shares for $1,003,001 Recent sale on August 19, 2026: 27,924 shares for $921,366 +4 more

7 metrics

Shares proposed for sale 23,333 shares Common stock of Ethos Technologies Inc. proposed to be sold under Rule 144

Recent sale on August 17, 2026 29,342 shares for $1,003,001 Ethos Technologies Inc. common stock sold by Peter George Colis in the past three months

Recent sale on August 19, 2026 27,924 shares for $921,366 Ethos Technologies Inc. common stock sold by Peter George Colis in the past three months

Recent sale on August 20, 2026 27,924 shares for $919,514 Ethos Technologies Inc. common stock sold by Peter George Colis in the past three months

Recent sale on August 21, 2026 28,600 shares for $954,488 Ethos Technologies Inc. common stock sold by Peter George Colis in the past three months

Recent sale on September 16, 2026 23,334 shares for $929,169 Ethos Technologies Inc. common stock sold by Peter George Colis in the past three months

Date shares were acquired March 29, 2021 Acquisition date for the 23,333 Ethos Technologies Inc. shares proposed for sale

Key Terms

Rule 144, Exercise and Hold, NASDAQ

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Exercise and Hold financial

"Common | 03/29/2021 | Exercise and Hold | Ethos Technologies Inc."

NASDAQ market

"| 31554807 | 09/17/2026 | NASDAQ"

The Nasdaq is a stock exchange where many companies' shares are bought and sold, functioning much like a marketplace for investments. It matters to investors because it provides a platform to buy and sell ownership stakes in companies, helping them track the value of those companies and make informed decisions. As one of the largest and most technology-focused markets, it also reflects trends and developments in the business world.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing mean for Ethos Technologies Inc. (LIFE)?

The Form 144 notice lists planned sales of Ethos Technologies Inc. common stock by Peter George Colis under Rule 144. It is a disclosure of an intent to sell restricted or control securities, not an issuance of new shares by the company.

How many Ethos Technologies (LIFE) shares are proposed to be sold in this Form 144?

The filing reports a proposed sale of 23,333 shares of Ethos Technologies Inc. common stock. These shares are held in a brokerage account and are to be sold pursuant to Rule 144 during the applicable sale period.

Who is the selling security holder in this Ethos Technologies (LIFE) Form 144?

The notice is filed for the account of Peter George Colis. His name and address are provided as the person for whose account the Ethos Technologies Inc. securities are to be sold, as required by Rule 144.

What recent Ethos Technologies (LIFE) share sales are disclosed in the Form 144?

The filing lists several sales by Peter George Colis over the past three months, including 29,342 shares on August 17, 2026 for $1,003,001 and 27,924 shares on August 19, 2026 for $921,366, plus additional dated transactions.

On which market is Ethos Technologies Inc. (LIFE) common stock listed in this filing?

The Form 144 description of the securities identifies Ethos Technologies Inc. common stock as traded on the NASDAQ market.

How were the Ethos Technologies (LIFE) shares proposed for sale originally acquired?

The Form 144 states that the 23,333 shares proposed for sale were acquired on March 29, 2021 through an “Exercise and Hold” transaction, with the consideration described as Cash.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002089362
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Ethos Technologies Inc.
SEC File Number	001-43065
Address of Issuer	1606 HEADWAY CIRCLE #9013 AUSTIN TEXAS 78754
Phone	(415) 915-0665
Name of Person for Whose Account the Securities are To Be Sold	Colis Peter George
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	23333	906400.00	31554807	09/17/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/29/2021	Exercise and Hold	Ethos Technologies Inc.			23333	03/29/2021	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/17/2026	29342	1003001.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/19/2026	27924	921366.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/20/2026	27924	919514.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/21/2026	28600	954488.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	09/16/2026	23334	929169.00

144: Remarks and Signature

Remarks
Date of Notice	09/17/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/12/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Peter George Colis
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)