Ethos Technologies holder plans sale of 23K shares

Shareholder Peter George Colis has filed a Rule 144 notice to sell 23,334 shares of Ethos Technologies Inc. common stock, following several August 2026 sales.

Available on EDGAR 09/16/2026 - 04:05 PM EDT Accepted by SEC EDGAR 09/16/2026 - 04:04 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Ethos Technologies Inc. (LIFE) received a notice that shareholder Peter George Colis intends to sell common stock under Rule 144. The notice covers 23,334 shares of common stock, held at Charles Schwab, originally acquired on March 29, 2021 through an “Exercise and Hold” transaction for cash.

Colis also reports prior open-market sales of Ethos Technologies Inc. common stock during the past three months, reflecting multiple transactions in August 2026.

Key Figures

Shares proposed to be sold under Rule 144: 23,334 shares Shares sold on August 17, 2026: 29,342 shares Aggregate amount on August 17, 2026 sale: $1,003,001 +5 more

8 metrics

Shares proposed to be sold under Rule 144 23,334 shares Common stock of Ethos Technologies Inc. for the account of Peter George Colis

Shares sold on August 17, 2026 29,342 shares Reported past 3-month sale of Ethos Technologies Inc. common stock

Aggregate amount on August 17, 2026 sale $1,003,001 Reported consideration for 29,342 shares of Ethos Technologies Inc. common stock

Shares sold on August 19, 2026 27,924 shares Reported past 3-month sale of Ethos Technologies Inc. common stock

Aggregate amount on August 19, 2026 sale $921,366 Reported consideration for 27,924 shares of Ethos Technologies Inc. common stock

Shares sold on August 20, 2026 27,924 shares Reported past 3-month sale of Ethos Technologies Inc. common stock

Shares sold on August 21, 2026 28,600 shares Reported past 3-month sale of Ethos Technologies Inc. common stock

Aggregate amount on August 21, 2026 sale $954,488 Reported consideration for 28,600 shares of Ethos Technologies Inc. common stock

Key Terms

Rule 144, Exercise and Hold, common stock, aggregate amount

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Exercise and Hold financial

"Common | 03/29/2021 | Exercise and Hold | Ethos Technologies Inc."

common stock financial

"144: Securities Information Common | Charles Schwab & Co., Inc."

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

aggregate amount financial

"08/17/2026 | 29342 | 1003001.00"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing disclose for Ethos Technologies Inc. (LIFE)?

It discloses that Peter George Colis intends to sell 23,334 shares of Ethos Technologies Inc. common stock under Rule 144, with the shares held at Charles Schwab and originally acquired via an “Exercise and Hold” transaction on March 29, 2021.

How many Ethos Technologies Inc. (LIFE) shares are proposed to be sold under Rule 144?

The notice covers a proposed sale of 23,334 shares of common stock of Ethos Technologies Inc., to be sold for the account of Peter George Colis.

What prior sales of LIFE stock does Peter George Colis report in the last three months?

He reports four sales of Ethos Technologies Inc. common stock in August 2026: 29,342 shares on August 17, 27,924 shares on August 19, 27,924 shares on August 20, and 28,600 shares on August 21.

What were the aggregate dollar amounts for the recent LIFE share sales by Peter George Colis?

The reported aggregate amounts are $1,003,001 on August 17, $921,366 on August 19, $919,514 on August 20, and $954,488 on August 21, 2026, for sales of Ethos Technologies Inc. common stock.

On which market is Ethos Technologies Inc. (LIFE) common stock listed according to the notice?

The notice identifies Ethos Technologies Inc. common stock as listed on the NASDAQ market.

When were the 23,334 LIFE shares proposed for sale originally acquired?

The 23,334 shares proposed for sale were acquired on March 29, 2021 in an “Exercise and Hold” transaction for cash involving Ethos Technologies Inc. common stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002089362
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Ethos Technologies Inc.
SEC File Number	001-43065
Address of Issuer	1606 HEADWAY CIRCLE #9013 AUSTIN TEXAS 78754
Phone	(415) 915-0665
Name of Person for Whose Account the Securities are To Be Sold	Colis Peter George
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	23334	929169.00	31554807	09/16/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/29/2021	Exercise and Hold	Ethos Technologies Inc.			23334	03/29/2021	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/17/2026	29342	1003001.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/19/2026	27924	921366.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/20/2026	27924	919514.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/21/2026	28600	954488.00

144: Remarks and Signature

Remarks
Date of Notice	09/16/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/12/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Peter George Colis
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)