Ethos Technologies holder proposes $1.53M share sale

A separate sale reported for October 14, 2026, involved 40,000 shares and an aggregate market value of $1,562,802.00.

Rhea-AI Filing Summary

Ethos Technologies Inc. (LIFE) reports that Peter George Colis intends to sell 40,000 common shares on October 15, 2026, through Charles Schwab & Co., Inc. The proposed sale is listed at an aggregate market value of $1,533,811.00. The shares are shown as acquired on March 29, 2021, through an “Exercise and Hold” transaction.

Key Figures

Proposed shares for sale: 40,000 common shares Aggregate market value of proposed sale: $1,533,811.00 Shares in separate sale: 40,000 shares +1 more

4 metrics

Proposed shares for sale 40,000 common shares Proposed sale dated October 15, 2026

Aggregate market value of proposed sale $1,533,811.00 Proposed sale dated October 15, 2026

Shares in separate sale 40,000 shares Sale dated October 14, 2026

Aggregate market value of separate sale $1,562,802.00 Sale dated October 14, 2026

Key Terms

Rule 144, Exercise and Hold

2 terms

Rule 144 regulatory

"paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Exercise and Hold financial

"03/29/2021 | Exercise and Hold"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many LIFE shares does Peter George Colis plan to sell?

Peter George Colis reported a proposed sale of 40,000 common shares on October 15, 2026. The notice lists Charles Schwab & Co., Inc. as the broker and an aggregate market value of $1,533,811.00.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/15/2026 - 04:42 PM EDT Accepted by SEC EDGAR 10/15/2026 - 04:42 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002089362
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Ethos Technologies Inc.
SEC File Number	001-43065
Address of Issuer	1606 HEADWAY CIRCLE #9013 AUSTIN TEXAS 78754
Phone	(415) 915-0665
Name of Person for Whose Account the Securities are To Be Sold	Colis Peter George
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	40000	1533811.00	31554807	10/15/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/29/2021	Exercise and Hold	Ethos Technologies Inc.			40000	03/29/2021	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/17/2026	29342	1003001.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/19/2026	27924	921366.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/20/2026	27924	919514.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/21/2026	28600	954488.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	09/16/2026	23334	929169.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	09/17/2026	23333	906400.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	09/18/2026	23333	859862.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	10/14/2026	40000	1562802.00

144: Remarks and Signature

Remarks
Date of Notice	10/15/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/12/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Peter George Colis
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)