Ethos Technologies holder plans sale of 23,333 shares

Ethos Technologies Inc. (LIFE) has a Form 144 notice filed for the potential sale of 23,333 shares of common stock held at Charles Schwab & Co., Inc. by stockholder Peter George Colis.

Rhea-AI Filing Summary

Ethos Technologies Inc. (LIFE) has a Form 144 notice filed for the potential sale of 23,333 shares of common stock held at Charles Schwab & Co., Inc. by stockholder Peter George Colis. The shares were acquired on March 29, 2021 through an “Exercise and Hold” transaction.

The notice also lists multiple sales of Ethos Technologies Inc. common stock by Peter George Colis over the prior three months, with individual transactions ranging from 23,333 to 29,342 shares and aggregate dollar amounts of up to $1,003,001 per transaction.

Key Figures

Shares proposed to be sold: 23,333 shares Holding broker: 23,333 shares at Charles Schwab & Co., Inc. Largest recent sale amount: $1,003,001 +5 more

8 metrics

Shares proposed to be sold 23,333 shares Common stock reported for resale by Peter George Colis

Holding broker 23,333 shares at Charles Schwab & Co., Inc. Securities information section

Largest recent sale amount $1,003,001 Sale of 29,342 shares on August 17, 2026

Shares sold August 17, 2026 29,342 shares Sale by Peter George Colis on that date

Shares sold August 19, 2026 27,924 shares Sale amount disclosed for that date

Aggregate sale August 19, 2026 $921,366 Ethos Technologies Inc. common stock sold by Peter George Colis

Shares sold September 17, 2026 23,333 shares Later sale disclosed in the three‑month history

Aggregate sale September 17, 2026 $906,400 Ethos Technologies Inc. common stock sold by Peter George Colis

Key Terms

Rule 144, Form 144, Exercise and Hold, Common, +1 more

5 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Form 144 regulatory

"144: Filer Information 144: Issuer Information"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Exercise and Hold financial

"03/29/2021 | Exercise and Hold | Ethos Technologies Inc."

Common financial

"144: Securities Information Common | Charles Schwab & Co., Inc."

NASDAQ market

"31554807 | 09/18/2026 | NASDAQ"

The Nasdaq is a stock exchange where many companies' shares are bought and sold, functioning much like a marketplace for investments. It matters to investors because it provides a platform to buy and sell ownership stakes in companies, helping them track the value of those companies and make informed decisions. As one of the largest and most technology-focused markets, it also reflects trends and developments in the business world.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing reveal about LIFE (Ethos Technologies Inc.) shares?

The Form 144 indicates a planned resale of 23,333 shares of Ethos Technologies Inc. common stock by stockholder Peter George Colis, with the securities held at Charles Schwab & Co., Inc. and listed on NASDAQ.

Who is selling Ethos Technologies Inc. (LIFE) shares in this Form 144?

The seller identified is Peter George Colis, for whose account the 23,333 shares of common stock are to be sold under Rule 144. His address is listed in Austin, Texas, and the shares are custodied at Charles Schwab & Co., Inc.

How were the LIFE shares to be sold under this Form 144 originally acquired?

The 23,333 shares covered by the notice were acquired on March 29, 2021 from Ethos Technologies Inc. through an “Exercise and Hold” transaction, with the form indicating the acquisition was for cash.

What recent sales of LIFE shares by Peter George Colis are disclosed?

Recent sales include 29,342 shares for $1,003,001 on August 17, 2026, 27,924 shares for $921,366 on August 19, 2026, and additional transactions between 23,333 and 28,600 shares from August 20 through September 17, 2026.

What is the largest single recent LIFE share sale disclosed in the Form 144?

The largest single disclosed sale is on August 17, 2026, when 29,342 shares of Ethos Technologies Inc. common stock were sold for an aggregate amount of $1,003,001.

On which market are the LIFE shares in this Form 144 listed?

The shares referenced in the notice are Ethos Technologies Inc. common stock listed on NASDAQ, with Charles Schwab & Co., Inc. identified as the broker holding the 23,333 shares covered by the Form 144.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/18/2026 - 04:08 PM Accepted by SEC EDGAR 09/18/2026 - 04:07 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002089362
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Ethos Technologies Inc.
SEC File Number	001-43065
Address of Issuer	1606 HEADWAY CIRCLE #9013 AUSTIN TEXAS 78754
Phone	(415) 915-0665
Name of Person for Whose Account the Securities are To Be Sold	Colis Peter George
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	23333	859862.00	31554807	09/18/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/29/2021	Exercise and Hold	Ethos Technologies Inc.			23333	03/29/2021	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/17/2026	29342	1003001.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/19/2026	27924	921366.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/20/2026	27924	919514.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/21/2026	28600	954488.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	09/16/2026	23334	929169.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	09/17/2026	23333	906400.00

144: Remarks and Signature

Remarks
Date of Notice	09/18/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/12/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Peter George Colis
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)