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Alphabet affiliate trims Ethos Technologies (LIFE) stake by 72,482 shares

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Ethos Technologies Inc. saw changes in large-shareholder positions reported by Alphabet-affiliated investment entities. GV 2019, L.P. made pro rata in-kind distributions of 22,900 and 49,582 Class A Common Stock shares to Alphabet Holdings LLC for no consideration, which are characterized as restructuring transactions under code J.

Alphabet Holdings LLC then reported code S sales totaling 72,482 Class A shares on July 21–22, 2026, including blocks of 22,700 shares at a weighted-average price of $19.0495 (individual trades from $18.72 to $19.715), 49,582 shares at a weighted-average price of $19.2301 (trades from $19.02 to $19.445), and 200 shares at $19.72. A separate Alphabet-affiliated fund, GV 2021, L.P., is reported as indirectly holding 571,907 Class A shares, with all GV and Alphabet entities disclaiming beneficial ownership beyond their pecuniary interests.

Positive

  • None.

Negative

  • None.

Insights

Analyzing...

Insider GV 2019 GP, L.L.C., GV 2019 GP, L.P., GV 2019, L.P., GV 2021 GP, L.L.C., GV 2021 GP, L.P., GV 2021, L.P., Alphabet Inc.
Role 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner
Sold 72,482 shs ($1.39M)
Type Security Shares Price Value
Other Class A Common Stock F1, F2 49,582 $0.00 $0.00
Sale Class A Common Stock F5, F4 49,582 $19.2301 $953K
Other Class A Common Stock F1, F2 22,900 $0.00 $0.00
Sale Class A Common Stock F3, F4 22,700 $19.0495 $432K
Sale Class A Common Stock F4 200 $19.72 $4K
holding Class A Common Stock F6 -- -- --
Holdings After Transaction: Class A Common Stock — 2,845,208 shares (Indirect, By GV 2019, L.P.); Class A Common Stock — 0 shares (Indirect, By Alphabet Holdings LLC); Class A Common Stock — 571,907 shares (Indirect, By GV 2021, L.P.)
Footnotes (6)
  1. F1. The reported transaction represents a pro rata in-kind distribution, for no consideration, by the GV 2019, L.P. ("2019 Partnership") to its partners, which resulted in all of the securities reported in Column 4 of this row being distributed to the direct ownership of the 2019 Partnership's affiliate, Alphabet Holdings LLC ("Alphabet Holdings"). The aforementioned distribution was made in accordance with the exemptions afforded pursuant to Rules 16a-13 and/or 16a-9 promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act").
  2. F2. The securities reported in this row are directly beneficially owned by the 2019 Partnership. GV 2019 GP, L.P. (the "2019 GP") is the general partner of the 2019 Partnership. GV 2019 GP, L.L.C. ("GV 2019 LLC") is the general partner of the 2019 GP. Alphabet Holdings is the sole member of GV 2019 LLC. XXVI Holdings Inc. ("XXVI") is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2019 Partnership. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
  3. F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.72 to $19.715, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote and in footnote 5 of this Form 4.
  4. F4. The securities reported in this row were directly beneficially owned by Alphabet Holdings at the time of sale. The sole member of Alphabet Holdings is XXVI. The controlling stockholder of XXVI is Alphabet Inc. Each of XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as the term is defined in Rule 13d-3 of the Exchange Act) securities directly beneficially owned by Alphabet Holdings. Each of the aforementioned entities disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
  5. F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.02 to $19.445, inclusive.
  6. F6. The securities reported in this row are directly beneficially owned by GV 2021, L.P. (the "2021 Partnership"). GV 2021 GP, L.P. (the "2021 GP") is the general partner of the 2021 Partnership. GV 2021 GP, L.L.C. ("GV 2021 LLC") is the general partner of the 2021 GP. Alphabet Holdings is the sole member of GV 2021 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2021 Partnership. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
Net shares sold 72,482 shares Aggregate Class A shares sold by Alphabet Holdings LLC on July 21–22, 2026
July 22, 2026 block sale 49,582 shares at $19.2301 Weighted-average price; trades ranged from $19.02 to $19.445
July 21, 2026 block sale 22,700 shares at $19.0495 Weighted-average price; trades ranged from $18.72 to $19.715
Additional July 21, 2026 sale 200 shares at $19.72 Non-derivative Class A sale by Alphabet Holdings LLC
In-kind distributions 22,900 and 49,582 shares Pro rata in-kind distributions by GV 2019, L.P. to Alphabet Holdings LLC for no consideration
Indirect holdings (GV 2021, L.P.) 571,907 shares Class A shares directly owned by GV 2021, L.P. and indirectly by related GV and Alphabet entities
pro rata in-kind distribution financial
"represents a pro rata in-kind distribution, for no consideration, by the GV 2019, L.P."
weighted average price financial
"The price reported in Column 4 is a weighted average price. These shares were sold"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
indirectly beneficially own regulatory
"may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3)"
pecuniary interest financial
"disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein"
ten percent owner regulatory
"Reporting persons are flagged as is_ten_percent_owner in the insider ownership table"

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FAQ

What insider transactions were reported for Ethos Technologies (LIFE)?
Alphabet-affiliated entities reported a restructuring and sales involving 72,482 Ethos Technologies Class A shares. GV 2019, L.P. distributed shares in kind to Alphabet Holdings LLC, which then sold those shares in multiple transactions on July 21–22, 2026.

How many Ethos Technologies (LIFE) shares were sold and at what prices?
Alphabet Holdings LLC reported selling 72,482 Class A shares. Key blocks were 22,700 shares at a weighted-average $19.0495 and 49,582 shares at $19.2301, plus 200 shares at $19.72, across specified price ranges.

What was the nature of the restructuring transaction affecting LIFE shares?
GV 2019, L.P. executed a pro rata in-kind distribution of 22,900 and 49,582 Class A shares to Alphabet Holdings LLC. The distribution was for no consideration and is described as relying on Exchange Act Rules 16a-13 and/or 16a-9 exemptions.

Which entities affiliated with Alphabet are involved in the LIFE insider filing?
The filing lists GV 2019 GP entities, GV 2019, L.P., GV 2021 GP entities, GV 2021, L.P., and Alphabet Inc.. Footnotes explain ownership chains through Alphabet Holdings LLC and XXVI Holdings Inc., with each entity disclaiming beneficial ownership beyond its pecuniary interest.

How many Ethos Technologies (LIFE) shares does GV 2021, L.P. hold?
GV 2021, L.P. is reported as indirectly holding 571,907 Class A Common shares. This position is held through a general-partner structure and Alphabet Holdings, with GV and Alphabet entities stating they may be deemed indirect owners but disclaiming ownership beyond economic interests.

Were the LIFE insider sales under a Rule 10b5-1 trading plan?
The Rule 10b5-1 trading-plan checkbox is not marked for these transactions. The narrative footnotes do not state that the July 21–22, 2026 sales in Ethos Technologies stock occurred under a pre-arranged Rule 10b5-1 plan.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
GV 2019 GP, L.L.C.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Ethos Technologies Inc. [ LIFE ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
DirectorX10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/21/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
XForm filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock07/21/2026J(1)22,900D$02,894,790IBy GV 2019, L.P.(2)
Class A Common Stock07/21/2026S22,700D$19.0495(3)200IBy Alphabet Holdings LLC(4)
Class A Common Stock07/21/2026S200D$19.720IBy Alphabet Holdings LLC(4)
Class A Common Stock07/22/2026J(1)49,582D$02,845,208IBy GV 2019, L.P.(2)
Class A Common Stock07/22/2026S49,582D$19.2301(5)0IBy Alphabet Holdings LLC(4)
Class A Common Stock571,907IBy GV 2021, L.P.(6)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
1. Name and Address of Reporting Person*
GV 2019 GP, L.L.C.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
1. Name and Address of Reporting Person*
GV 2019 GP, L.P.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
1. Name and Address of Reporting Person*
GV 2019, L.P.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
1. Name and Address of Reporting Person*
GV 2021 GP, L.L.C.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
1. Name and Address of Reporting Person*
GV 2021 GP, L.P.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
1. Name and Address of Reporting Person*
GV 2021, L.P.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
1. Name and Address of Reporting Person*
Alphabet Inc.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
Explanation of Responses:
1. The reported transaction represents a pro rata in-kind distribution, for no consideration, by the GV 2019, L.P. ("2019 Partnership") to its partners, which resulted in all of the securities reported in Column 4 of this row being distributed to the direct ownership of the 2019 Partnership's affiliate, Alphabet Holdings LLC ("Alphabet Holdings"). The aforementioned distribution was made in accordance with the exemptions afforded pursuant to Rules 16a-13 and/or 16a-9 promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act").
2. The securities reported in this row are directly beneficially owned by the 2019 Partnership. GV 2019 GP, L.P. (the "2019 GP") is the general partner of the 2019 Partnership. GV 2019 GP, L.L.C. ("GV 2019 LLC") is the general partner of the 2019 GP. Alphabet Holdings is the sole member of GV 2019 LLC. XXVI Holdings Inc. ("XXVI") is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2019 Partnership. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.72 to $19.715, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote and in footnote 5 of this Form 4.
4. The securities reported in this row were directly beneficially owned by Alphabet Holdings at the time of sale. The sole member of Alphabet Holdings is XXVI. The controlling stockholder of XXVI is Alphabet Inc. Each of XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as the term is defined in Rule 13d-3 of the Exchange Act) securities directly beneficially owned by Alphabet Holdings. Each of the aforementioned entities disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.02 to $19.445, inclusive.
6. The securities reported in this row are directly beneficially owned by GV 2021, L.P. (the "2021 Partnership"). GV 2021 GP, L.P. (the "2021 GP") is the general partner of the 2021 Partnership. GV 2021 GP, L.L.C. ("GV 2021 LLC") is the general partner of the 2021 GP. Alphabet Holdings is the sole member of GV 2021 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2021 Partnership. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
/s/ David Krane, Manager of GV 2019 GP, L.L.C.07/23/2026
/s/ David Krane, Manager of GV 2019 GP, L.L.C., the General Partner of GV 2019 GP, L.P.07/23/2026
/s/ David Krane, Manager of GV 2019 GP, L.L.C., the General Partner of GV 2019 GP, L.P., the General Partner of GV 2019, L.P.07/23/2026
/s/ David Krane, Manager of GV 2021 GP, L.L.C.07/23/2026
/s/ David Krane, Manager of GV 2021 GP, L.L.C., the General Partner of GV 2021 GP, L.P.07/23/2026
/s/ David Krane, Manager of GV 2021 GP, L.L.C., the General Partner of GV 2021 GP, L.P., the General Partner of GV 2021, L.P.07/23/2026
/s/ Kathryn W. Hall, Assistant Secretary of Alphabet Inc.07/23/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR