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  4. [Form 4] Ethos Technologies Inc. Insider Trading Activity

Ethos Technologies (LIFE) CAO offloads shares under 10b5-1 plan

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Ethos Technologies Inc. (LIFE) disclosed that Chief Accounting Officer Brandt Walter Kucharski sold Class A Common Stock in two open-market transactions on August 20, 2026, totaling 8,735 shares. The sales were made under a Rule 10b5-1 trading plan adopted on May 15, 2026, and executed at weighted-average prices within disclosed intraday ranges.

Positive

  • None.

Negative

  • None.
Insider Kucharski Brandt Walter
Role Chief Accounting Officer
Sold 8,735 shs ($284K)
Type Security Shares Price Value
Sale Class A Common Stock F1, F2, F3 8,419 $32.46 $273K
Sale Class A Common Stock F1, F4, F3 316 $32.86 $10K
Holdings After Transaction: Class A Common Stock — 91,648 shares (Direct)
Footnotes (4)
  1. F1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 15, 2026, and occurred pursuant to the pre-established terms of such plan rather than as a result of a discretionary decision by the Reporting Person to sell shares at that time.
  2. F2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.845 to $32.785 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  3. F3. Includes shares issuable on settlement of restricted stock units.
  4. F4. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.855 to $32.86 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Shares sold (total) 8,735 shares Aggregate sellShares in transaction summary for August 20, 2026
First sale size 8,419 shares Class A Common Stock sold in first transaction on August 20, 2026
First sale weighted-average price $32.46 per share Weighted-average price; individual trades ranged from $31.845 to $32.785
Second sale size 316 shares Class A Common Stock sold in second transaction on August 20, 2026
Second sale weighted-average price $32.86 per share Weighted-average price; individual trades ranged from $32.855 to $32.86
Rule 10b5-1 plan adoption date May 15, 2026 Date the reporting person adopted the trading plan governing these sales
Rule 10b5-1 trading plan regulatory
"This transaction was made pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported is a weighted average price. These shares were sold"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
restricted stock units financial
"Includes shares issuable on settlement of restricted stock units."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
open market or private transaction market
"Sale in open market or private transaction"

FAQ

What insider transactions did LIFE (Ethos Technologies Inc.) report in this Form 4?
Ethos Technologies Inc. reported that its Chief Accounting Officer, Brandt Walter Kucharski, sold 8,735 shares of Class A Common Stock in two open-market transactions on August 20, 2026.

At what prices were the LIFE shares sold by the Ethos Technologies CAO?
One block of 8,419 shares was sold at a weighted-average price of $32.46, within a range of $31.845 to $32.785. A second block of 316 shares was sold at a weighted-average price of $32.86, within a range of $32.855 to $32.86.

Were the recent LIFE insider share sales under a Rule 10b5-1 plan?
Yes. The filing states the transactions were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 15, 2026, and executed under its pre-established terms.

How many LIFE shares in total did the insider sell on August 20, 2026?
According to the transaction summary, Brandt Walter Kucharski sold a total of 8,735 shares of Ethos Technologies Inc. Class A Common Stock on August 20, 2026.

What role does the reporting person in this LIFE Form 4 hold at Ethos Technologies?
The reporting person, Brandt Walter Kucharski, is identified as the Chief Accounting Officer of Ethos Technologies Inc.

Do reported LIFE insider holdings include restricted stock units for this officer?
A footnote explains that reported holdings include shares issuable on settlement of restricted stock units, indicating that RSUs are counted within the disclosed share position, though no specific quantity is detailed here.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kucharski Brandt Walter
(Last)(First)(Middle)
C/O ETHOS TECHNOLOGIES INC.
1606 HEADWAY CIRCLE #9013
(Street)
AUSTIN TEXAS 78754
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Ethos Technologies Inc. [ LIFE ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Accounting Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/20/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock08/20/2026S(1)8,419D$32.46(2)91,964(3)D
Class A Common Stock08/20/2026S(1)316D$32.86(4)91,648(3)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 15, 2026, and occurred pursuant to the pre-established terms of such plan rather than as a result of a discretionary decision by the Reporting Person to sell shares at that time.
2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.845 to $32.785 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. Includes shares issuable on settlement of restricted stock units.
4. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.855 to $32.86 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
/s/ Charlie York, Attorney-in-Fact08/21/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR