Ethos Technologies (LIFE) stockholder eyes new sale after three $900K+ trades

Rhea-AI Filing Summary

Ethos Technologies Inc. (LIFE) is the issuer for a planned resale of common stock under Rule 144 by stockholder Peter George Colis. Colis has filed to sell up to 28,600 shares of common stock, related to an equity compensation award that became unrestricted on August 15, 2026. As context, Ethos Technologies Inc. reports 31,554,807 common shares outstanding, a baseline figure and not the amount being offered.

Key Figures

Shares to be sold under Rule 144: 28,600 shares Aggregate market value of proposed sale: $954,488.00 Shares outstanding: 31,554,807 shares +3 more

6 metrics

Shares to be sold under Rule 144 28,600 shares Proposed sale of common stock by Peter George Colis

Aggregate market value of proposed sale $954,488.00 Value of 28,600 shares of common stock to be sold

Shares outstanding 31,554,807 shares Ethos Technologies Inc. common shares outstanding

Sale on August 17, 2026 29,342 shares for $1,003,001.00 Common stock sold by Peter George Colis

Sale on August 19, 2026 27,924 shares for $921,366.00 Common stock sold by Peter George Colis

Sale on August 20, 2026 27,924 shares for $919,514.00 Common stock sold by Peter George Colis

Key Terms

Rule 144, Restricted Stock Lapse, Equity Compensation

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Lapse financial

"Common | 08/15/2026 | Restricted Stock Lapse | Ethos Technologies Inc."

Equity Compensation financial

"28600 | 08/15/2026 | Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

What does the Form 144 filing for LIFE disclose about planned share sales?

The filing states that stockholder Peter George Colis plans to sell up to 28,600 shares of Ethos Technologies Inc. common stock under Rule 144. These shares relate to an equity compensation award that became unrestricted on August 15, 2026.

How many LIFE shares has Peter George Colis sold in the past three months?

The notice lists three sales of Ethos Technologies Inc. common stock: 29,342 shares for $1,003,001.00 on August 17, 2026; 27,924 shares for $921,366.00 on August 19, 2026; and 27,924 shares for $919,514.00 on August 20, 2026.

What is the aggregate market value of LIFE shares proposed to be sold?

The proposed sale under Rule 144 covers 28,600 shares of Ethos Technologies Inc. common stock with an aggregate market value of $954,488.00, based on the market information included in the notice.

How many Ethos Technologies Inc. (LIFE) shares are outstanding according to the notice?

The notice reports that Ethos Technologies Inc. has 31,554,807 common shares outstanding. This figure provides capital structure context and is separate from the 28,600 shares indicated for potential sale under Rule 144.

What is the source of the LIFE shares that Peter George Colis plans to sell?

The shares are tied to an equity compensation award. The notice describes the security as common stock acquired through a Restricted Stock Lapse on August 15, 2026, when restrictions on the stock lapsed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/21/2026 - 04:06 PM Accepted by SEC EDGAR 08/21/2026 - 04:06 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002089362
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Ethos Technologies Inc.
SEC File Number	001-43065
Address of Issuer	1606 HEADWAY CIRCLE #9013 AUSTIN TEXAS 78754
Phone	(415) 915-0665
Name of Person for Whose Account the Securities are To Be Sold	Colis Peter George
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	28600	954488.00	31554807	08/21/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/15/2026	Restricted Stock Lapse	Ethos Technologies Inc.			28600	08/15/2026	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/17/2026	29342	1003001.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/19/2026	27924	921366.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/20/2026	27924	919514.00

144: Remarks and Signature

Remarks
Date of Notice	08/21/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/12/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Peter George Colis
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)