Ethos (NASDAQ: LIFE) officer to sell 8,735 shares after 77,436-share trade

Rhea-AI Filing Summary

Ethos Technologies Inc. (symbol LIFE) reports that officer Brandt Walter Kucharski has filed a notice of proposed sale of 8,735 shares of common stock under Rule 144, to be effected through broker Charles Schwab & Co., Inc., with planned sales on or about 08/20/2026 on NASDAQ.

The shares to be sold arose from a Restricted Stock Lapse on 08/15/2026 as equity compensation. Over the prior three months, the same individual reported additional sales of 77,436 and 5,611 shares of Ethos Technologies Inc. common stock.

Key Figures

Shares to be sold: 8,735 shares Aggregate market value of proposed sale: $283,660.00 Shares outstanding: 31,554,807 shares +4 more

7 metrics

Shares to be sold 8,735 shares Common stock covered by the Rule 144 notice

Aggregate market value of proposed sale $283,660.00 Value of 8,735 shares of common stock to be sold

Shares outstanding 31,554,807 shares Ethos Technologies Inc. common shares outstanding cited in the notice

Past sale on 08/14/2026 77,436 shares; $2,704,745.00 Common stock sale reported for Brandt Walter Kucharski

Past sale on 08/17/2026 5,611 shares; $192,249.00 Additional common stock sale reported for Brandt Walter Kucharski

Planned sale date 08/20/2026 Approximate date for the proposed Rule 144 sale on NASDAQ

Acquisition date of shares 08/15/2026 Date of Restricted Stock Lapse for the 8,735 shares

Key Terms

Rule 144, Restricted Stock Lapse, Equity Compensation, Aggregate market value

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Lapse financial

"Common | 08/15/2026 | Restricted Stock Lapse | Ethos Technologies Inc."

Equity Compensation financial

"8735 | 08/15/2026 | Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

Aggregate market value financial

"8735 | 283660.00 | 31554807 | 08/20/2026"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

What insider sale is being reported for Ethos Technologies Inc. (LIFE)?

Officer Brandt Walter Kucharski has given notice of intent to sell 8,735 shares of Ethos Technologies Inc. common stock under Rule 144, through Charles Schwab & Co., Inc., with sales expected on or about 08/20/2026 on NASDAQ.

How many LIFE shares has Brandt Walter Kucharski sold in the last 3 months?

Over the prior three months, Brandt Walter Kucharski reported sales of 77,436 shares on 08/14/2026 and 5,611 shares on 08/17/2026 of Ethos Technologies Inc. common stock.

What is the size of the planned LIFE share sale relative to shares outstanding?

The planned sale covers 8,735 shares of Ethos Technologies Inc. common stock. The company reports 31,554,807 shares outstanding, providing a baseline figure distinct from the amount covered by this Rule 144 notice.

What is the estimated market value of the LIFE shares to be sold?

The notice lists an aggregate market value of $283,660.00 for the 8,735 shares of Ethos Technologies Inc. common stock proposed to be sold under Rule 144.

How were the LIFE shares to be sold by Brandt Walter Kucharski acquired?

The 8,735 shares of Ethos Technologies Inc. common stock covered by the notice were acquired through a Restricted Stock Lapse on 08/15/2026 as part of equity compensation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/20/2026 - 04:49 PM Accepted by SEC EDGAR 08/20/2026 - 04:48 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001784900
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Ethos Technologies Inc.
SEC File Number	001-43065
Address of Issuer	1606 HEADWAY CIRCLE #9013 AUSTIN TEXAS 78754
Phone	(415) 915-0665
Name of Person for Whose Account the Securities are To Be Sold	Kucharski Brandt Walter
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	8735	283660.00	31554807	08/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/15/2026	Restricted Stock Lapse	Ethos Technologies Inc.			8735	08/15/2026	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Brandt Walter Kucharski 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/14/2026	77436	2704745.00
Brandt Walter Kucharski 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc	08/17/2026	5611	192249.00

144: Remarks and Signature

Remarks
Date of Notice	08/20/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/15/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Brandt Walter Kucharski
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)