Ethos Technologies (NASDAQ: LIFE) holder eyes sale after $900K+ August trades

Rhea-AI Filing Summary

Ethos Technologies Inc. (LIFE) is the issuer for a Rule 144 notice filed for shareholder Peter George Colis. The notice covers proposed sales of 27,924 shares of common stock, with an approximate market value of $919,514.00, out of 31,554,807 common shares outstanding.

Key Figures

Shares proposed to be sold: 27,924 shares of common stock Approximate market value of securities to be sold: $919,514.00 Shares outstanding: 31,554,807 shares of common stock +4 more

7 metrics

Shares proposed to be sold 27,924 shares of common stock Covered by the Rule 144 notice for Ethos Technologies Inc.

Approximate market value of securities to be sold $919,514.00 Value associated with the 27,924 shares in the Rule 144 notice

Shares outstanding 31,554,807 shares of common stock Common shares of Ethos Technologies Inc. outstanding

Shares sold on 08/17/2026 29,342 shares for $1,003,001.00 Sale of Ethos Technologies Inc. common stock by Peter George Colis

Shares sold on 08/19/2026 27,924 shares for $921,366.00 Sale of Ethos Technologies Inc. common stock by Peter George Colis

Restricted Stock Lapse 02/15/2026 13,962 shares Equity Compensation in Ethos Technologies Inc. common stock

Restricted Stock Lapse 05/15/2026 13,962 shares Equity Compensation in Ethos Technologies Inc. common stock

Key Terms

Rule 144, Restricted Stock Lapse, Equity Compensation, Approximate market value of securities to be sold

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Lapse financial

"Common | 02/15/2026 | Restricted Stock Lapse | Ethos Technologies Inc."

Equity Compensation financial

"13,962 | 02/15/2026 | Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

Approximate market value of securities to be sold financial

"27924 | 919514.00 | 31554807"

FAQ

What does this Form 144 filing mean for LIFE (Ethos Technologies Inc.)?

The filing states that shareholder Peter George Colis has given notice under Rule 144 of proposed sales of 27,924 shares of LIFE common stock, with an approximate market value of $919,514.00, through broker Charles Schwab & Co., Inc..

How many LIFE shares are planned to be sold under this Form 144?

The notice covers a proposed sale of 27,924 shares of Ethos Technologies Inc. common stock. The filing lists these shares with an approximate market value of $919,514.00 and identifies them for trading on NASDAQ through Charles Schwab & Co., Inc.

How many LIFE shares are outstanding according to this Form 144?

The Form 144 states that there are 31,554,807 shares of Ethos Technologies Inc. common stock outstanding. This figure serves as the baseline for assessing the relative size of the 27,924 shares covered by this proposed Rule 144 sale notice.

What recent LIFE share sales by Peter George Colis are disclosed?

The filing lists two recent sales: on 08/17/2026, 29,342 shares for $1,003,001.00, and on 08/19/2026, 27,924 shares for $921,366.00, both in Ethos Technologies Inc. common stock.

What equity compensation events related to LIFE shares are mentioned?

The notice describes Restricted Stock Lapse events classified as Equity Compensation: 13,962 shares of LIFE common stock on 02/15/2026 and another 13,962 shares on 05/15/2026, each identified as common stock of Ethos Technologies Inc.

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Available on EDGAR 08/20/2026 - 04:48 PM Accepted by SEC EDGAR 08/20/2026 - 04:48 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002089362
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Ethos Technologies Inc.
SEC File Number	001-43065
Address of Issuer	1606 HEADWAY CIRCLE #9013 AUSTIN TEXAS 78754
Phone	(415) 915-0665
Name of Person for Whose Account the Securities are To Be Sold	Colis Peter George
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	27924	919514.00	31554807	08/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/15/2026	Restricted Stock Lapse	Ethos Technologies Inc.			13962	02/15/2026	Equity Compensation
Common	05/15/2026	Restricted Stock Lapse	Ethos Technologies Inc.			13962	05/15/2026	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/17/2026	29342	1003001.00
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/19/2026	27924	921366.00

144: Remarks and Signature

Remarks
Date of Notice	08/20/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/12/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Peter George Colis
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)