Ethos holder plans sale of 59,897 shares

Ethos Technologies Inc. (LIFE) has a shareholder, SPELUNKER CHANNEL HOLDINGS LLC, filing a notice under Rule 144 to sell up to 59,897 shares of common stock through Morgan Stanley Smith Barney LLC.

Rhea-AI Filing Summary

Ethos Technologies Inc. (LIFE) has a shareholder, SPELUNKER CHANNEL HOLDINGS LLC, filing a notice under Rule 144 to sell up to 59,897 shares of common stock through Morgan Stanley Smith Barney LLC. These shares were acquired on 01/29/2026 via a Private Acquisition from Issuer/Affiliate.

The class of common stock has an aggregate market value of $1,983,890.46 and 31,554,807 shares outstanding. In the last three months, SPELUNKER CHANNEL HOLDINGS LLC sold 19,349 shares for $635,063.20 and NALRENA LLC sold 15,472 shares for $507,814.25, both on 08/19/2026.

Key Figures

Shares to be sold under Rule 144: 59,897 shares Aggregate market value of class: $1,983,890.46 Shares outstanding of common stock: 31,554,807 shares +3 more

6 metrics

Shares to be sold under Rule 144 59,897 shares Number of Ethos Technologies Inc. common shares covered by the notice for SPELUNKER CHANNEL HOLDINGS LLC

Aggregate market value of class $1,983,890.46 Aggregate market value listed for the common stock class

Shares outstanding of common stock 31,554,807 shares Shares outstanding for the common stock class referenced in the filing

Recent sale by SPELUNKER CHANNEL HOLDINGS LLC 19,349 shares for $635,063.20 Common stock sold on 08/19/2026

Recent sale by NALRENA LLC 15,472 shares for $507,814.25 Common stock sold on 08/19/2026

Approximate date of acquisition 01/29/2026 Date the shares to be sold were acquired via Private Acquisition from Issuer/Affiliate

Key Terms

Rule 144, Private Acquisition from Issuer/Affiliate, aggregate market value

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Private Acquisition from Issuer/Affiliate financial

"Common | 01/29/2026 | Private Acquisition from Issuer/Affiliate | Issuer"

aggregate market value financial

"Common | Morgan Stanley Smith Barney LLC ... | 59897 | 1983890.46 | 31554807"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing disclose for Ethos Technologies Inc. (LIFE)?

The filing discloses that SPELUNKER CHANNEL HOLDINGS LLC intends to sell up to 59,897 shares of Ethos Technologies Inc. common stock under Rule 144, with the shares to be sold through Morgan Stanley Smith Barney LLC.

How many Ethos Technologies Inc. (LIFE) shares are planned to be sold under Rule 144?

The notice covers up to 59,897 shares of Ethos Technologies Inc. common stock to be sold for the account of SPELUNKER CHANNEL HOLDINGS LLC.

What is the aggregate market value and shares outstanding for LIFE common stock in this filing?

For the class of common stock, the filing lists an aggregate market value of $1,983,890.46 and 31,554,807 shares outstanding, providing context for the size of the planned Rule 144 sale.

When and how did the selling holder acquire the LIFE shares being sold?

The shares to be sold by SPELUNKER CHANNEL HOLDINGS LLC were acquired on 01/29/2026 through a Private Acquisition from Issuer/Affiliate, as stated in the Form 144 disclosure.

What recent sales of LIFE stock were made by related entities SPELUNKER and NALRENA?

On 08/19/2026, SPELUNKER CHANNEL HOLDINGS LLC sold 19,349 shares for $635,063.20, and NALRENA LLC sold 15,472 shares for $507,814.25, both in Ethos Technologies Inc. common stock.

Which broker is involved in the planned LIFE share sales under this Form 144?

The planned sale of up to 59,897 shares for SPELUNKER CHANNEL HOLDINGS LLC is to be executed through Morgan Stanley Smith Barney LLC Executive Financial Services at 1 New York Plaza, New York.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/20/2026 - 04:20 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002064798
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ETHOS TECHNOLOGIES INC.
SEC File Number	001-43065
Address of Issuer	90 New Montgomery Street, Suite 1500 San Francisco CALIFORNIA 94105
Phone	(415) 915-0665
Name of Person for Whose Account the Securities are To Be Sold	SPELUNKER CHANNEL HOLDINGS LLC
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	59897	1983890.46	31554807	08/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	01/29/2026	Private Acquisition from Issuer/Affiliate	Issuer			59897	01/29/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
SPELUNKER CHANNEL HOLDINGS LLC 90 New Montgomery Street, Suite 1500 San Francisco CA 94105	Common	08/19/2026	19349	635063.20
NALRENA LLC 90 New Montgomery Street, Suite 1500 San Francisco CA 94105	Common	08/19/2026	15472	507814.25

144: Remarks and Signature

Remarks
Date of Notice	08/20/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jacquie Kush
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)