[Form 4] LivePerson Inc Insider Trading Activity

Rhea-AI Filing Summary

LivePerson, Inc. (LPSN) – Form 4 filing, 29 Jul 2025: CFO & COO John DeNeen Collins reported the automatic sale of 21,966 common shares on 28 Jul 2025 at $1.026 per share (Code “S”). The sale was executed by the issuer solely to cover the executive’s tax withholding obligation arising from the vesting of restricted stock units (RSUs).

Following the transaction, Collins’ aggregate beneficial stake is 1,269,485 shares, of which 1,179,248 are unvested RSUs. No derivative securities were transacted. Collins remains both CFO and COO and is still classified as a Section 16 insider.

The sale represents ~1.7 % of Collins’ total post-transaction holdings and does not appear to reflect discretionary portfolio rebalancing. Because the disposition was tax-related and the executive retains a significant equity position, the filing is generally viewed as administrative and low impact for long-term investors.

Positive

• Executive retains 1.27 million shares, maintaining substantial skin in the game and alignment with shareholder interests.

Negative

• Insider sale, albeit tax-driven, can still be perceived negatively by some investors monitoring ownership changes.

Insights

Financial Analyst

TL;DR: Small, tax-related insider sale; neutral signal.

The 22k-share sale (<~$23k) by LivePerson’s CFO & COO was mandated to satisfy RSU tax withholdings. Post-transaction ownership exceeds 1.2 million shares, underscoring continued alignment with shareholders. Given the non-discretionary nature and minimal percentage of total holdings, the event is unlikely to influence valuation or sentiment. I classify the filing as routine and not materially impactful.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Collins John DeNeen

(Last) (First) (Middle)

C/O LIVEPERSON, INC.

530 7TH AVE, FLOOR M1

(Street)

NEW YORK NY 10018

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
LIVEPERSON INC [ LPSN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO and COO

3. Date of Earliest Transaction (Month/Day/Year)
07/28/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/28/2025		S		21,966(1)	D	$1.026	1,269,485(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares sold automatically by the issuer in order to cover the reporting person's tax liability incurred in connection with the vesting of the reporting person's restricted stock units.

2. Number reported includes 1,179,248 unvested RSUs granted to and held by the reporting person following the reported transaction.

Remarks:

	/s/ Monica L. Greenberg, Attorney-in-Fact for John DeNeen Collins	07/29/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many LivePerson (LPSN) shares did the CFO sell?

John DeNeen Collins sold 21,966 common shares on 28 Jul 2025.

What price were the LPSN shares sold for?

The shares were sold at $1.026 per share.

Why did the CFO sell LivePerson shares?

The sale was automatic to cover tax liability from vesting RSUs, not a discretionary sale.

How many shares does the CFO own after the transaction?

Collins now beneficially owns 1,269,485 shares, including 1,179,248 unvested RSUs.

Does this Form 4 indicate a change in the CFO’s role?

No. Collins remains CFO & COO; the filing only reports a share sale.