MediaAlpha insider sales Aug 8-12, 2025 — 29,669 shares disclosed
Rhea-AI Filing Summary
MediaAlpha, Inc. (MAX) Form 4 shows Chief Revenue Officer Keith Cramer executed three separate sales of Class A common stock on August 8, 11 and 12, 2025. The filing reports dispositions of 4,916 shares on 08/08 at a weighted-average price of $11.3063, 4,753 shares on 08/11 at $10.0277, and 20,000 shares on 08/12 at $9.7299, totaling 29,669 shares sold. Following these transactions the reporting person beneficially owns 167,200 shares. The form is filed individually and is signed on the filing as 2/s/ Jeffrey B. Coyne4 dated 08/12/2025.
The document is a standard Section 16 filing disclosing insider sales with weighted-average sale prices provided and an undertaking to supply breakdowns of per-trade quantities on request.
Positive
- Full disclosure provided: Form 4 lists transaction dates, quantities and weighted-average prices and offers to provide per-trade breakdowns on request.
- Continued beneficial ownership: Reporting person retains 167,200 shares after the reported sales.
Negative
- Insider sales executed: Reporting person sold a total of 29,669 Class A shares on 08/08, 08/11 and 08/12/2025.
- Declining weighted-average prices reported: $11.3063 on 08/08, $10.0277 on 08/11, and $9.7299 on 08/12, reflecting lower sale prices across the three days.
Insights
TL;DR: CRO sold 29,669 Class A shares across three days, retaining 167,200 shares; transactions reported with weighted-average prices.
The filing details routine Section 16 insider sales by the Chief Revenue Officer on 08/08, 08/11 and 08/12/2025. Total shares sold equal 29,669, with weighted-average prices declining across the three dates from $11.3063 to $9.7299. After the trades the reporting person holds 167,200 shares. The report includes standard explanatory notes promising per-trade price breakdown on request. From a financial-data standpoint this is a clear disclosure of liquidity events, not a change to reported earnings or capitalization by itself.
TL;DR: Timely Form 4 disclosure of multiple insider sales; maintains significant residual ownership of 167,200 shares.
The filing is complete in showing transaction dates, quantities and weighted-average prices, and it indicates the filing was made by one reporting person. The signature block shows 2/s/ Jeffrey B. Coyne4 with date 08/12/2025. The registrant undertakes to provide a detailed breakdown of each trade price on request, which aligns with disclosure norms. These are material insider sales to note for governance transparency but the report does not include any additional corporate actions or explanations.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 20,000 | $9.7299 | $195K |
| Sale | Class A Common Stock | 4,753 | $10.0277 | $48K |
| Sale | Class A Common Stock | 4,916 | $11.3063 | $56K |
Footnotes (1)
- Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.20 to $11.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.17 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.69 to $9.825 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
