NICE (NCSYF) wins Gartner Leader 2025; JJ Spaun partnership announced

Rhea-AI Filing Summary

NICE Ltd. filed a Form 6-K reporting three corporate updates: the company was named a Leader in the 2025 Gartner Magic Quadrant for Contact Center as a Service for the 11th consecutive year; it announced a brand ambassador partnership with PGA Tour player JJ Spaun to promote themes of drive, innovation and growth; and it appointed Jeff Comstock as President, CX Product & Technology. The submission attaches the three related press releases dated September 10, 2025, September 23, 2025, and September 26, 2025. The filing contains no financial results, guidance, or material transaction disclosures; it serves to notify investors of strategic marketing recognition, a promotional partnership, and an executive leadership hire.

Positive

• Named a Leader in the 2025 Gartner Magic Quadrant for Contact Center as a Service for the 11th consecutive year
• Announced brand ambassador partnership with PGA Tour star JJ Spaun to promote innovation and growth
• Appointed Jeff Comstock as President, CX Product & Technology to lead product and tech execution

Negative

• No financial results or guidance were included in the filing, limiting investor assessment of near-term performance
• Material impact to revenue or bookings not disclosed for the Gartner recognition or brand partnership

Insights

Corporate Communications Strategist

Recognition and marketing moves strengthen brand credibility.

The 2025 Gartner Leader designation for the 11th consecutive year signals sustained industry positioning, which supports external messaging to customers and partners. This recognition is a qualitative asset that the company can use in sales and marketing collateral to reinforce competitive differentiation.

Execution risk depends on how the recognition is converted into pipeline and sales; the JJ Spaun ambassador partnership is a marketing tactic to broaden awareness but carries limited direct revenue linkage. Monitor any future releases tying these initiatives to measurable customer wins or bookings over the next 6–12 months.

Talent & Product Leadership Analyst

Executive hire targets product and technology leadership in CX.

Appointing Jeff Comstock as President, CX Product & Technology creates a single role accountable for product direction and technology execution, which may accelerate roadmap decisions and go-to-market alignment. This role could influence time-to-market for product features and integrations important to contact center customers.

Near-term impact depends on disclosed responsibilities and any announced strategic product milestones; watch for follow-up statements on product roadmap changes, integration plans, or hiring updates over the next 3–12 months.

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C.  20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13A-16 OR 15D-16 OF

THE SECURITIES EXCHANGE ACT OF 1934

For the month of September 2025 (Report No. 1)

Commission File Number: 0-27466

NICE LTD.

(Translation of Registrant’s Name into English)

13 Zarchin Street, P.O. Box 690, Ra’anana, Israel

(Address of Principal Executive Offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒ Form 40-F ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____

CONTENTS

This Report on Form 6-K of NICE consists of the following documents, which are attached hereto and incorporated by reference herein:

99.1 NiCE Named a Leader in the 2025 Gartner® Magic Quadrant™ for Contact Center as a Service For 11th Consecutive Year, dated September 10, 2025

99.2 NiCE Announces Brand Ambassador Partnership with PGA Tour Star JJ Spaun to Champion Power of Relentless Drive, Innovation and Growth, dated September 23, 2025

99.3 NiCE Appoints Jeff Comstock as President, CX Product & Technology, dated September 26, 2025

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.

NICE LTD.

Name: /s/ Alon Levy

Title: Vice President, General Counsel and Corporate Secretary 

Dated: October 3, 2025

EXHIBIT INDEX

This Report on Form 6-K of NICE consists of the following documents, which are attached hereto and incorporated by reference herein:

99.1 NiCE Named a Leader in the 2025 Gartner® Magic Quadrant™ for Contact Center as a Service For 11th Consecutive Year, dated September 10, 2025

99.2 NiCE Announces Brand Ambassador Partnership with PGA Tour Star JJ Spaun to Champion Power of Relentless Drive, Innovation and Growth, dated September 23, 2025

99.3 NiCE Appoints Jeff Comstock as President, CX Product & Technology, dated September 26, 2025

FAQ

What did NICE (NCSYF) file in this Form 6-K?

The filing attaches three press releases: Gartner Leader recognition dated September 10, 2025, a brand ambassador announcement with JJ Spaun dated September 23, 2025, and an executive appointment of Jeff Comstock dated September 26, 2025.

Does the Form 6-K include financial results for NICE (NCSYF)?

No. The submission contains press releases and does not include earnings, revenue figures, guidance, or financial tables.

What is the significance of the Gartner designation mentioned in the filing?

The company was named a Leader in the 2025 Gartner Magic Quadrant for Contact Center as a Service for the 11th consecutive year, which supports market positioning and sales messaging but the filing does not quantify commercial impact.

Who is the new executive named in the filing and what is their role?

Jeff Comstock was appointed President, CX Product & Technology, a role that oversees product and technology strategy for customer experience offerings.

Does the filing disclose any material transactions or acquisitions?

No. There are no disclosures of acquisitions, divestitures, or material transactions in the attached materials.