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NICE AI goes live for over 5M yearly interactions

Merlin reported issue resolution improving from 75% to 95% and call answer rates from 78% to 93%.

(Moderate)

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Form Type
6-K

Rhea-AI Filing Summary

NICE Ltd. announced that German health insurer AOK PLUS is live on NICE Cognigy and CXone, bringing AI agents and member-service operations together to support more than 5 million annual member interactions. The platform connects AI-powered service with 2,400 employees and 120 skills. AOK PLUS reported a call acceptance rate above 95% and migrated more than 1,400 telephone numbers with zero downtime; the deployment runs in NICE’s EU Sovereign Cloud.

Merlin Entertainments is using CXone across its global attractions. Merlin reported its “Likely to Recommend” score increased from 8.3 to 9.3 and helpfulness CSAT from 8.3 to 9.4; issue resolution rates rose from 75% to 95%, and call answer rates from 78% to 93%. Merlin operates more than 140 attractions in 24 countries and welcomed 60.5 million guests in 2025.

Fast Company named NICE a 2026 Best Workplace for Innovators in the Cybersecurity & Enterprise category. NICE said its 2026 Sparkathon engaged more than 2,300 employees across 21 sites to create more than 700 prototypes. These updates cover customer deployments, reported service measures and employee innovation initiatives.

Annual member interactions More than 5 million AOK PLUS interactions supported on CXone
Employees connected 2,400 employees AOK PLUS member service operation
Skills 120 skills AOK PLUS service operation on CXone
Call acceptance rate Above 95% AOK PLUS
Likely to Recommend score 8.3 to 9.3 Merlin Entertainments reported change
Helpfulness CSAT 8.3 to 9.4 Merlin Entertainments reported change
Issue resolution rate 75% to 95% Merlin Entertainments reported change
Call answer rate 78% to 93% Merlin Entertainments reported change
EU Sovereign Cloud technical
"Deployed in NICE’s EU Sovereign Cloud"
An EU sovereign cloud is a cloud computing service designed to keep data, control, and critical infrastructure under European legal and operational oversight, often hosted within EU borders and subject to local rules. For investors, it matters because it reduces legal and political risk around data privacy and security—comparable to storing valuables in a local, certified vault—while shaping demand, costs, and competitive advantages for companies that build, use, or regulate these services.
intelligent orchestration technical
"CXone is intelligently orchestrating interactions"
first-contact resolution technical
"improving first-contact resolution"
First-contact resolution measures the share of customer problems or inquiries that are fully handled during the initial interaction, without follow-up calls, emails, or escalations. For investors it signals how efficiently a company runs its customer support—higher rates typically mean lower service costs, faster issue turnaround, and happier customers who are more likely to stay and spend, like a repair person fixing a problem on the first visit.
CSAT technical
"its CSAT for helpfulness rose from 8.3 to 9.4"
CSAT (Customer Satisfaction Score) is a simple measure of how happy customers are with a product, service, or interaction, typically captured by asking customers to rate their satisfaction on a short scale. For investors, CSAT is important because it signals customer loyalty and the likelihood of repeat business or churn—think of it as a thermometer for customer sentiment that helps predict future sales stability and brand strength. High or improving CSAT can indicate effective management and lower marketing costs to retain customers.
Forward Deployed Engineers technical
"Forward Deployed Engineers bring them into customer environments"
Engineers who work on-site with customers or in the field to customize, deploy, and troubleshoot a company’s product, acting like hands-on troubleshooters that translate technical design into real-world use. Investors care because forward deployed engineers can speed customer adoption, improve product fit, and reduce churn—boosting revenue and retention—but they also raise costs and can signal a business that relies on expensive, hard-to-scale human support rather than a self-service product.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What service results did Merlin report with NICE CXone?

Merlin said its “Likely to Recommend” score increased from 8.3 to 9.3, helpfulness CSAT from 8.3 to 9.4, issue resolution from 75% to 95%, and call answer rates from 78% to 93%.

How many member interactions does NICE support for AOK PLUS?

AOK PLUS supports more than 5 million annual member interactions on CXone, connecting AI-powered interactions with 2,400 employees and 120 skills. Its call acceptance rate is above 95%.

Where is AOK PLUS’s NICE service deployed?

AOK PLUS deployed CXone in NICE’s EU Sovereign Cloud. It is described as the first insurer in Saxony and Thuringia to deploy AI-powered voice automation in a sovereign cloud environment.

What did NICE’s 2026 Sparkathon produce?

NICE said the 2026 Sparkathon engaged more than 2,300 employees across 21 sites to create more than 700 prototypes.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SECURITIES AND EXCHANGE COMMISSION 

WASHINGTON, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER 

PURSUANT TO RULE 13A-16 OR 15D-16 OF 

THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of September 2026 (Report No. 1)

 

Commission File Number: 0-27466

 

NICE LTD. 

(Translation of Registrant’s Name into English)

 

13 Zarchin Street, P.O. Box 690, Ra’anana, Israel 

(Address of Principal Executive Offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F ☒ Form 40-F o

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____

 

 

CONTENTS

 

This Report on Form 6-K of NICE consists of the following documents, which are attached hereto and incorporated by reference herein:

 

99.1 AOK PLUS Goes Live on NiCE’s Unified CX AI Platform, dated 8 September, 2026

 

99.2 Merlin Entertainments Elevates the Guest Experience Across Its Global Attractions with NiCE CXone, dated 15 September, 2026

 

99.3 NiCE Named a 2026 Best Workplace for Innovators by Fast Company in the Cybersecurity & Enterprise Category, dated 28 September, 2026

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

NICE LTD.

 

Name: /s/ Alon Levy

Title: Vice President, General Counsel and Corporate Secretary

 

Dated: October 7, 2026

 

 

EXHIBIT INDEX

 

This Report on Form 6-K of NICE consists of the following documents, which are attached hereto and incorporated by reference herein:

 

99.1 AOK PLUS Goes Live on NiCE’s Unified CX AI Platform, dated 8 September, 2026

 

99.2 Merlin Entertainments Elevates the Guest Experience Across Its Global Attractions with NiCE CXone, dated 15 September, 2026

 

99.3 NiCE Named a 2026 Best Workplace for Innovators by Fast Company in the Cybersecurity & Enterprise Category, dated 28 September, 2026

 

 

 

Exhibit 99.1

 

AOK PLUS Goes Live on NiCE’s Unified CX AI Platform

 

Leading German health insurer brings NiCE Cognigy AI agents and CXone together to support more  

than 5 million annual member interactions

 

HOBOKEN, N.J., September 8, 2026 – NiCE (Nasdaq: NICE) today announced that AOK PLUS is now live on NiCE Cognigy and CXone, making it one of the first customers to bring AI agents and member service operations together on NiCE’s unified CX AI platform. The deployment unites AI-powered self-service, intelligent orchestration, workflows and employee expertise to support more than 5 million annual member interactions.

 

AOK PLUS began its AI transformation with NiCE Cognigy in 2025, introducing AI-powered voice self-service to identify member needs and direct inquiries to the appropriate teams. With CXone, AOK PLUS is extending that intelligence across its broader member service operation, connecting AI-powered interactions with 2,400 employees and 120 skills that intelligently route inquiries based on employee competencies. Together, NiCE Cognigy and CXone create one foundation for orchestrating automated and employee-assisted service from interaction to resolution.

 

The unified approach is already operating at significant scale. AOK PLUS is supporting more than 5 million annual member interactions on CXone and has achieved a call acceptance rate above 95%. The organization also migrated more than 1,400 telephone numbers with zero downtime. The implementation was delivered by NiCE in collaboration with long-standing Platinum partner CCT Solutions.

 

Trust and data sovereignty are central to AOK PLUS’s approach. The organization is among the first public health insurers in Germany to move member service operations to the cloud and the first insurer in Saxony and Thuringia to deploy AI-powered voice automation in a sovereign cloud environment. Deployed in NiCE’s EU Sovereign Cloud, CXone provides the security, governance and data sovereignty required to scale AI while meeting stringent German and European healthcare requirements.

 

“Our members are getting faster, more personalized support without ever losing the security and trust they expect,” said Sebastian Reichenbach, Project Lead Customer Experience & Contact Center, AOK PLUS. “That’s what happens when AI agents and our 2,400 employees work from the same platform, so no matter who or what responds, the experience feels seamless.”

 

“AOK PLUS is turning millions of member interactions into personalized, trusted experiences at scale, and that’s the real payoff of bringing AI agents and member service together on one platform,” said Darren Rushworth, President, NiCE International. “And they’re doing it without compromising the security and data sovereignty their members expect.”

 

About AOK PLUS

 

AOK PLUS – The Health Insurance Fund for Saxony and Thuringia is a federal agency operating within Germany's statutory health insurance system. Headquartered in Dresden, AOK PLUS serves more than 3.4 million members through more than 130 local branches across Saxony and Thuringia and employs approximately 7,000 people. For more information, visit www.aok.de.

 

 

About NiCE

 

NiCE (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.

 

Corporate Media Contact

 

Christopher Irwin-Dudek, +1 201 561 4442, media@nice.com, ET

 

Investors

 

Ryan Gilligan, +1-551-417-2531, ir@nice.com, ET

 

Omri Arens, +972 3 763-0127, ir@nice.com, CET

 

Trademark Note: NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE's marks, please see: www.nice.com/nice-trademarks.

 

Forward-Looking Statements 

 

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Rushworth are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in general economic and business conditions; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; rapid changes in technology and market requirements; the implementation of AI capabilities in certain products and services, decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties in making additional acquisitions or difficulties or effectively integrating acquired operations; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners; cyber security attacks or other security incidents; privacy concerns; changes in currency exchange rates and interest rates, the effects of additional tax liabilities resulting from our global operations, the effect of unexpected events or geo-political conditions, including those arising from political instability or armed conflict that may disrupt our business and the global economy; our ability to recruit and retain qualified personnel; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law. 

 

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Exhibit 99.2

 

Merlin Entertainments Elevates the Guest Experience Across Its Global Attractions

with NiCE CXone

 

Across LEGOLAND® Resorts, Madame Tussauds, and more, NiCE's CX AI platform is making every stage of the

guest visit, from ticketing to reservations, feel effortless

 

HOBOKEN, N.J., September 15, 2026 — NiCE (Nasdaq: NICE) today announced that Merlin Entertainments, a world leader in branded entertainment destinations, is leveraging NiCE’s industry-leading CX AI platform, CXone, to power AI-driven guest experiences across its global portfolio, including world-renowned brands such as LEGOLAND® Resorts. Merlin operates more than 140 attractions across 24 countries, combining LEGOLAND resorts, Madame Tussauds, and SEA LIFE with regional thrill parks; in 2025 they welcomed 60.5 million guests across all attractions.

 

Merlin Entertainments selected NiCE CXone to create a more connected, AI-powered guest experience across its global attractions. By bringing together every stage of the guest journey—from trip planning, ticketing, and reservations to in-park support and post-visit engagement—Merlin is delivering faster, more personalized service while reducing guest effort, improving first-contact resolution, and strengthening guest loyalty.

 

The organization has recorded measurable gains as this transformation advanced over the past year: its “Likely to Recommend” score increased from 8.3 to 9.3 and its CSAT for helpfulness rose from 8.3 to 9.4, while issue resolution rates improved from 75% to 95% and call answer rates rose from 78% to 93%.

 

NiCE CXone is intelligently orchestrating interactions, automating routine requests, equipping employees with real-time guidance, and routing complex inquiries to the right expert without delay. This has enabled Merlin to scale service more efficiently, increase employee productivity, and deliver consistently high-quality experiences across its global portfolio.

 

“From LEGOLAND to Madame Tussauds, every visit should feel effortless and memorable for our guests,” said Naomi Sale Hancock, Director of Guest Service and Standards, Merlin Entertainments. “With NiCE, we can connect customer journeys across our resorts and attractions, giving our teams the tools to respond faster, solve issues sooner, and keep the focus where it belongs on creating great experiences that guests want to come back for.”

 

“Merlin Entertainments is embracing an AI-first customer service model that puts connected, personalized guest experiences at the heart of every interaction,” said Darren Rushworth, President, NiCE International. “From planning a visit to post-visit engagement, NiCE CXone enables Merlin to seamlessly orchestrate guest journeys across its attractions, empowering employees with CX AI to deliver faster, more proactive service while driving operational efficiency and stronger guest loyalty.”

 

To learn more about the NiCE CXone platform and its AI capabilities, please visit our website here.

 

About Merlin Entertainments

 

Merlin Entertainments is a world leader in branded entertainment destinations, operating a diverse portfolio of theme parks, city attractions, and LEGOLAND Resorts across the UK, US, Western Europe, China and Asia Pacific. Merlin welcomes more than 60 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainments brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainments, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven world, rides and uplifting learning experiences. For more information, visit www.merlinentertainments.biz.

 

 

About NiCE 

 

NiCE (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes. 

 

Corporate Media Contact 

 

Christopher Irwin-Dudek, +1 201 561 4442, media@nice.com, ET 

 

Investors  

 

Ryan Gilligan, +1 551 417-2531, ir@nice.com, ET 

 

Omri Arens, +972 3 763-0127, ir@nice.com, CET 

 

Trademark Note: NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE's marks, please see: www.nice.com/nice-trademarks.  

 

Forward-Looking Statements  

 

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Rushworth are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in general economic and business conditions; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; rapid changes in technology and market requirements; the implementation of AI capabilities in certain products and services, decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties in making additional acquisitions or difficulties or effectively integrating acquired operations; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners; cyber security attacks or other security incidents; privacy concerns; changes in currency exchange rates and interest rates, the effects of additional tax liabilities resulting from our global operations, the effect of unexpected events or geo-political conditions, including those arising from political instability or armed conflict that may disrupt our business and the global economy; our ability to recruit and retain qualified personnel; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law. 

 

2

 

 

 

Exhibit 99.3

 

NiCE Named a 2026 Best Workplace for Innovators by Fast Company in the

Cybersecurity & Enterprise Category

 

The recognition highlights NiCE’s companywide innovation engine, built to develop capabilities, activate ideas,

and turn innovation into customer impact

 

Hoboken, N.J., September 28, 2026 – NiCE (Nasdaq: NICE) today announced that it has been named a 2026 Best Workplace for Innovators by Fast Company in the Cybersecurity & Enterprise Category, recognizing businesses that are creating cultures where innovation can thrive at every level. The recognition reflects how NiCE has built innovation into the way its people learn, experiment, develop ideas, and turn them into meaningful customer and business impact.

 

NiCE’s companywide innovation engine supports employees across the full journey from building new skills and exploring ideas to incubating promising concepts and deploying them in real-world customer environments. It begins with building the capabilities to lead in an AI-driven world.

 

“The most meaningful innovation starts with people who are empowered to challenge what’s possible,” said Shiri Neder, Executive Vice President of Human Resources, NiCE. “At NiCE, innovation is not a single program or moment. We invest in the capabilities, environments, and pathways that help our people develop bold ideas and carry them through to real-world impact. This recognition belongs to NiCErs around the world who bring that culture to life every day.”

 

NiCE develops AI talent at every level, turning capability-building into companywide innovation. Through NiCE Wings, leadership programs, and the annual Sparkathon, which in 2026 engaged 2,300+ employees across 21 sites to create 700+ prototypes, employees build practical AI skills, experiment boldly, and translate ideas into working solutions.

 

NiCE then takes its strongest innovations to market. NiCE Labs benchmarks emerging technologies and incubates enterprise-ready concepts, while Forward Deployed Engineers bring them into customer environments as production AI systems with measurable impact. This end-to-end model, from developing talent to delivering innovation at scale, is what sets NiCE apart and underpins this recognition.

 

“The most innovative workplaces don’t simply ask their employees to come up with great ideas; they create the conditions that make great ideas possible,” says Brendan Vaughan, editor-in-chief of Fast Company. “This year’s honorees understand that innovation is ultimately a cultural commitment that requires empowering people to think differently, take risks, and turn ideas into actions. We’re proud to recognize the companies and executives who are leading by example.”

 

The Fast Company Best Workplaces for Innovators program recognizes organizations that create the conditions for innovation across their workforces. Companies are evaluated on their investment in innovation, companywide programs, and workplace culture.

 

The recognition builds on NiCE’s broader innovation momentum. Earlier in 2026, Fast Company named NiCE to its annual list of the World’s Most Innovative Companies, ranking the company No. 11 in the Applied AI category.

 

About Fast Company

 

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with fellow business publication Inc. For more information, please visit fastcompany.com.

 

 

About NiCE

 

NiCE (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.

 

Corporate Media Contact

 

Christopher Irwin-Dudek, +1 201 561 4442, media@nice.com, ET

 

Investors

 

Ryan Gilligan, +1-551-417-2531, ir@nice.com, ET

 

Omri Arens, +972 3 763-0127, ir@nice.com, CET

 

Trademark Note: NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE's marks, please see: www.nice.com/nice-trademarks.

 

Forward-Looking Statements 

 

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Ms. Neder, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in general economic and business conditions; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; rapid changes in technology and market requirements; the implementation of AI capabilities in certain products and services, decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties in making additional acquisitions or difficulties or effectively integrating acquired operations; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners; cyber security attacks or other security incidents; privacy concerns; changes in currency exchange rates and interest rates, the effects of additional tax liabilities resulting from our global operations, the effect of unexpected events or geo-political conditions, including those arising from political instability or armed conflict that may disrupt our business and the global economy; our ability to recruit and retain qualified personnel; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law. 

 

2

 

 

Filing Exhibits & Attachments

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