ServiceNow officer Jacqueline P. Canney sells 1,289 shares

The reported activity includes an RSU conversion and tax withholding alongside a later plan-based common-stock sale.

Available on EDGAR 11/10/2026 - 07:53 PM EST Accepted by SEC EDGAR 11/10/2026 - 07:53 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

ServiceNow, Inc. Chief People & AI Enablement Officer Jacqueline P. Canney sold 1,289 shares of common stock at $101.70 per share on November 9, 2026, under a Rule 10b5-1 trading plan adopted May 29, 2026. On November 6, she converted 2,635 restricted stock units into common stock, and 1,346 shares were relinquished for federal and state tax withholding obligations resulting from RSU vesting.

Insider Trade Summary 10b5-1

Exercise and sale activity reported; no spread calculated

Exercise and Sale 4 txns

Insider Canney Jacqueline P

Role Chief People & AI Enblmt. Off.

Sold 1,289 shs ($131K)

Approx. gross sale proceeds $131K

Type	Security	Shares	Price	Value
Sale	Common Stock F2	1,289	$101.70	$131K
Exercise	Restricted Stock Units F3, F4	2,635	$0.00	$0.00
Exercise	Common Stock	2,635	$0.00	$0.00
Tax Withholding	Common Stock F1	1,346	$101.97	$137K

Holdings After Transaction: Restricted Stock Units — 0 units (Direct); Common Stock — 30,042 shares (Direct)

Footnotes (4)

1. F1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of restricted stock units (RSUs), in accordance with Rule 16b-3.
2. F2. The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 29, 2026.
3. F3. Each RSU represents a contingent right to receive one share of Issuer's common stock.
4. F4. 3.33% of the shares subject to the RSUs vested on each of May 7, 2024, and August 7, 2024, 3.34% of the shares subject to the RSUs vested on November 7, 2024, and the remaining 90% of the shares subject to the RSUs began vesting quarterly on February 7, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

Key Figures

Common shares sold: 1,289 shares Reported sale price: $101.70 per share Restricted stock units converted: 2,635 units +3 more

6 metrics

Common shares sold 1,289 shares Sale on November 9, 2026

Reported sale price $101.70 per share Common stock sale on November 9, 2026

Restricted stock units converted 2,635 units Conversion into common stock on November 6, 2026

Shares relinquished for tax withholding 1,346 shares RSU vesting on November 6, 2026

Reported price per share for tax-withholding disposition $101.97 per share Disposition on November 6, 2026

RSUs following reported conversion 0 shares Reported position after the November 6, 2026 transaction

Key Terms

Restricted Stock Units, Rule 10b5-1 trading plan, Rule 16b-3, tax withholding obligations

4 terms

Restricted Stock Units financial

"Each RSU represents a contingent right to receive one share"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Rule 10b5-1 trading plan regulatory

"effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Rule 16b-3 regulatory

"in accordance with Rule 16b-3"

Rule 16b-3 is a Securities and Exchange Commission regulation that exempts certain routine, pre-approved transactions by company insiders from automatic liability for short-term trading profits. It acts like a safe harbor: if an insider follows a formal plan or the board approves specific transactions in advance, profits from buying and selling company stock within six months are not automatically reclaimed. Investors care because the rule clarifies when insider trades are permissible and reduces uncertainty about potential clawbacks.

tax withholding obligations financial

"federal and state tax withholding obligations"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many shares of NOW did Jacqueline P. Canney sell?

Jacqueline P. Canney sold 1,289 shares of common stock at $101.70 per share on November 9, 2026. The sale was under a Rule 10b5-1 trading plan adopted May 29, 2026.

What happened to Jacqueline P. Canney's NOW restricted stock units?

On November 6, 2026, Canney converted 2,635 restricted stock units into common stock. In connection with RSU vesting, 1,346 shares were relinquished for federal and state tax withholding obligations.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Canney Jacqueline P

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CALIFORNIA 95054

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People & AI Enblmt. Off.

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
11/06/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/06/2026		M		2,635	A	$0	32,677	D
Common Stock	11/06/2026		F		1,346(1)	D	$101.97	31,331	D
Common Stock	11/09/2026		S(2)		1,289	D	$101.7	30,042	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(3)	11/06/2026		M			2,635	(4)	(4)	Common Stock	2,635	$0	0	D

Explanation of Responses:

1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of restricted stock units (RSUs), in accordance with Rule 16b-3.

2. The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 29, 2026.

3. Each RSU represents a contingent right to receive one share of Issuer's common stock.

4. 3.33% of the shares subject to the RSUs vested on each of May 7, 2024, and August 7, 2024, 3.34% of the shares subject to the RSUs vested on November 7, 2024, and the remaining 90% of the shares subject to the RSUs began vesting quarterly on February 7, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

Remarks:

	/s/ Jacqueline P. Canney by Hossein Nowbar, Attorney-in-Fact	11/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)