STOCK TITAN
  1. Home
  2. Sec-filings
  3. NOW
  4. [Form 4] ServiceNow, Inc. Insider Trading Activity

ServiceNow NOW insider trade: RSU vesting, tax withholding, share sale

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

ServiceNow, Inc. (NOW) reported insider activity by its Principal Accounting Officer on a Form 4. On 11/14/2025, the officer sold 280 shares of common stock at $842.48 per share. On the same date, 63 shares were acquired at $0 upon the vesting and settlement of restricted stock units (RSUs), and 30 shares were withheld at $850.43 per share to cover federal and state tax obligations from that vesting. After these transactions, the officer directly held 5,087 shares of common stock and 565 RSUs. The transactions were carried out under a Rule 10b5-1 trading plan adopted on February 27, 2025, and the RSUs vest in 12 equal quarterly installments, with the first vesting on May 15, 2025.

Positive

  • None.

Negative

  • None.
Insider McBride Kevin Thomas
Role Principal Accounting Officer
Sold 280 shs ($236K)
Type Security Shares Price Value
Exercise Restricted Stock Units 63 $0.00 --
Sale Common Stock 280 $842.48 $236K
Exercise Common Stock 63 $0.00 --
Tax Withholding Common Stock 30 $850.43 $26K
Holdings After Transaction: Restricted Stock Units — 565 shares (Direct); Common Stock — 5,054 shares (Direct)
Footnotes (1)
  1. The transactions reported on this Form 4 were effected pursuant to the Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on May 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
McBride Kevin Thomas
(Last) (First) (Middle)
C/O SERVICENOW, INC.
2225 LAWSON LANE
(Street)
SANTA CLARA CA 95054
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Principal Accounting Officer
3. Date of Earliest Transaction (Month/Day/Year)
11/14/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/14/2025 S(1) 280 D $842.48 5,054 D
Common Stock 11/14/2025 M 63 A $0 5,117 D
Common Stock 11/14/2025 F 30(2) D $850.43 5,087 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (3) 11/14/2025 M 63 (4) (4) Common Stock 63 $0 565 D
Explanation of Responses:
1. The transactions reported on this Form 4 were effected pursuant to the Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025.
2. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
4. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on May 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
Remarks:
/s/ Kevin Thomas McBride by Russell S. Elmer, Attorney-in-Fact 11/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did ServiceNow (NOW) report on this Form 4?

The filing reports that ServiceNow's Principal Accounting Officer executed several transactions on 11/14/2025, including a sale of common stock, a share acquisition from RSU vesting, and share withholding for taxes.

How many ServiceNow (NOW) shares were sold and at what price?

The officer sold 280 shares of ServiceNow common stock at a price of $842.48 per share.

How many ServiceNow (NOW) shares were acquired through RSU vesting?

The officer acquired 63 shares of ServiceNow common stock at $0 upon the vesting and settlement of restricted stock units.

Why were some ServiceNow (NOW) shares withheld in this Form 4?

30 shares were relinquished to the company in exchange for payment of the officer's federal and state tax withholding obligations arising from RSU vesting.

How many ServiceNow (NOW) shares and RSUs does the insider hold after the transactions?

Following the reported transactions, the officer directly held 5,087 shares of common stock and 565 restricted stock units.

Was the ServiceNow (NOW) insider trading under a Rule 10b5-1 plan?

Yes. The filing states the transactions were effected under a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2025.

What is the vesting schedule for the ServiceNow (NOW) RSUs in this filing?

The restricted stock units vest as to 1/12th of the total shares on a quarterly basis, with the first vesting occurring on May 15, 2025, subject to continued service.