ServiceNow officer sells 1,400 shares in plan trade

ServiceNow Principal Accounting Officer Kevin Thomas McBride reported an open-market sale of 1,400 shares of ServiceNow common stock on February 13, 2026 at an average price of $105.71 per share.

Accepted by SEC EDGAR 02/13/2026 - 07:00 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

ServiceNow Principal Accounting Officer Kevin Thomas McBride reported an open-market sale of 1,400 shares of ServiceNow common stock on February 13, 2026 at an average price of $105.71 per share. After this transaction, he directly owned 26,314 ServiceNow shares.

The filing notes that this sale was executed under a pre-established Rule 10b5-1 trading plan adopted on February 27, 2025, which is designed to allow insiders to sell shares according to a preset schedule.

Insider Trade Summary

Net Seller: 1,400 shares

Net Sell 1 txn

Insider McBride Kevin Thomas

Role Principal Accounting Officer

Sold 1,400 shs ($148K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,400	$105.71	$148K

Holdings After Transaction: Common Stock — 26,314 shares (Direct)

Footnotes (1)

1. F1. The transactions reported on this Form 4 were effected pursuant to the Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did ServiceNow (NOW) report for Kevin Thomas McBride?

ServiceNow reported that Principal Accounting Officer Kevin Thomas McBride sold 1,400 shares of common stock. The sale occurred on February 13, 2026, in an open-market transaction at an average price of $105.71 per share, as disclosed in the Form 4 filing.

At what price did the ServiceNow (NOW) officer sell the 1,400 shares?

The 1,400 ServiceNow shares were sold at an average price of $105.71 per share. This price reflects an open-market sale reported in the Form 4, detailing a single transaction dated February 13, 2026, by the company’s Principal Accounting Officer.

How many ServiceNow (NOW) shares does Kevin Thomas McBride own after the sale?

After the reported sale, Kevin Thomas McBride directly owns 26,314 ServiceNow common shares. This post-transaction holding is disclosed in the Form 4 and reflects his remaining direct beneficial ownership following the 1,400-share open-market sale.

Was the ServiceNow (NOW) insider sale under a Rule 10b5-1 trading plan?

Yes. The Form 4 states the transactions were effected under a Rule 10b5-1 trading plan adopted on February 27, 2025. Such plans allow insiders to prearrange trades, helping separate personal transactions from day-to-day corporate information.

What is the role of Kevin Thomas McBride at ServiceNow (NOW)?

Kevin Thomas McBride serves as ServiceNow’s Principal Accounting Officer. His position and relationship to the issuer are identified in the Form 4, which also confirms he is an officer but not a director or 10% beneficial owner of the company.

What transaction code was used for the ServiceNow (NOW) insider sale?

The transaction used code “S,” which indicates a sale in an open-market or private transaction. The Form 4 clarifies this as an open-market sale of 1,400 ServiceNow common shares on February 13, 2026, at an average price of $105.71.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

McBride Kevin Thomas

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CA 95054

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Principal Accounting Officer

3. Date of Earliest Transaction (Month/Day/Year)
02/13/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	02/13/2026		S(1)		1,400	D	$105.71	26,314	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transactions reported on this Form 4 were effected pursuant to the Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025.

Remarks:

	/s/ Kevin Thomas McBride by Russell S. Elmer, Attorney-in-Fact	02/13/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.