ServiceNow (NOW) Vice Chairman reports RSU vesting and share sale

ServiceNow, Inc. insider trading report: A company officer, serving as Vice Chairman, reported several transactions in ServiceNow common stock.

Accepted by SEC EDGAR 11/19/2025 - 08:01 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

ServiceNow, Inc. insider trading report: A company officer, serving as Vice Chairman, reported several transactions in ServiceNow common stock. On 11/17/2025, 166 shares were acquired at an exercise price of $0 upon vesting of restricted stock units (RSUs), increasing directly held shares. On the same date, 81 shares were withheld at a price of $835.79 to cover federal and state tax obligations from the RSU vesting. On 11/18/2025, 522 shares were sold at a price of $827.08 per share under a Rule 10b5-1 trading plan adopted on February 28, 2025. After these transactions, the reporting person directly owned 3,000 shares of common stock and held 833 RSUs, each representing a right to receive one share, vesting quarterly in sixteenth increments starting May 17, 2023.

Insider Trade Summary

Exercise and sale activity reported; no spread calculated

Exercise and Sale 4 txns

Insider Tzitzon Nicholas

Role Vice Chairman

Sold 522 shs ($432K)

Approx. gross sale proceeds $432K

Approx. exercise cost $0.00

Type	Security	Shares	Price	Value
Sale	Common Stock	522	$827.08	$432K
Exercise	Restricted Stock Units	166	$0.00	$0.00
Exercise	Common Stock	166	$0.00	$0.00
Exercise Price or Tax Liability	Common Stock	81	$835.79	$68K

Holdings After Transaction: Restricted Stock Units — 833 contracts (Direct); Common Stock — 3,000 shares (Direct)

Footnotes (4)

1. F1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
2. F2. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 28, 2025.
3. F3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
4. F4. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

FAQ

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What insider transactions did ServiceNow (NOW) report in this Form 4?

The Form 4 shows a ServiceNow Vice Chairman had RSUs vest into 166 common shares at $0 exercise price, 81 shares withheld for taxes at $835.79 per share, and a sale of 522 shares at $827.08 per share.

How many ServiceNow (NOW) shares does the insider own after these transactions?

Following the reported transactions, the insider directly owned 3,000 shares of ServiceNow common stock and held 833 restricted stock units.

Were the ServiceNow (NOW) share sales under a Rule 10b5-1 plan?

Yes. The filing states the reported sales were effected under a Rule 10b5-1 trading plan adopted by the reporting person on February 28, 2025.

How are the ServiceNow (NOW) restricted stock units structured for this insider?

Each restricted stock unit represents a right to receive one share of ServiceNow common stock. The RSUs vest as to 1/16th of the total shares quarterly, with the first vesting on May 17, 2023, subject to continued service.

Why were some ServiceNow (NOW) shares withheld from the insider?

The 81 shares reported as disposed of were relinquished in exchange for ServiceNow’s payment of the reporting person’s federal and state tax withholding obligations arising from RSU vesting.

What is the reporting person’s role and filing status in this ServiceNow (NOW) Form 4?

The reporting person is an officer of ServiceNow, serving as Vice Chairman, and the Form 4 is filed by one reporting person on an individual basis.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Tzitzon Nicholas

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CA 95054

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Vice Chairman

3. Date of Earliest Transaction (Month/Day/Year)
11/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/17/2025		M		166	A	$0	3,603	D
Common Stock	11/17/2025		F		81(1)	D	$835.79	3,522	D
Common Stock	11/18/2025		S(2)		522	D	$827.08	3,000	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(3)	11/17/2025		M			166	(4)	(4)	Common Stock	166	$0	833	D

Explanation of Responses:

1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

2. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 28, 2025.

3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

4. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

Remarks:

	/s/ Nicholas Tzitzon by Russell S. Elmer, Attorney-in-Fact	11/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.