STOCK TITAN

Director Anita Sands of ServiceNow (NYSE: NOW) sells 16,445 shares in open-market trade

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

ServiceNow director Anita M. Sands reported an open-market sale of ServiceNow, Inc. common stock. She sold 16,445 shares on May 14, 2026 at a weighted average price of $90.143 per share, with individual trades ranging from $90.12 to $90.18.

After these transactions, she directly holds 30,090 shares of ServiceNow common stock. A prior 5-for-1 stock split on December 17, 2025 increased her share count by four additional shares for each share held on that date.

Positive

  • None.

Negative

  • None.

Insights

Director executes a moderate open-market sale but retains a sizable equity stake.

Anita M. Sands, a director of ServiceNow, Inc., sold 16,445 shares of common stock in an open-market transaction at a weighted average of $90.143 per share. The sale aggregates multiple trades executed the same day within a narrow price band.

Following the sale, she directly holds 30,090 shares. With no derivative positions reported in this filing and no reference to a pre-arranged trading plan, this appears as a straightforward stock sale for liquidity or portfolio reasons, while still leaving a meaningful remaining position.

Insider Sands Anita M
Role null
Sold 16,445 shs ($1.48M)
Type Security Shares Price Value
Sale Common Stock 16,445 $90.143 $1.48M
Holdings After Transaction: Common Stock — 30,090 shares (Direct, null)
Footnotes (1)
  1. Represents the aggregate of sales effected on the same day at different prices. Represents the weighted average sales price per share. The shares sold at prices ranging from $90.12 to $90.18 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.
Shares sold 16,445 shares Open-market sale on May 14, 2026
Weighted average sale price $90.143 per share Aggregate of same-day trades
Post-transaction holdings 30,090 shares Shares directly held after sale
Sale price range $90.12 to $90.18 Individual trade prices on May 14, 2026
Stock split ratio 5-for-1 split Effective December 17, 2025
open-market sale financial
"transaction_action: "open-market sale" of common stock"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
weighted average sales price financial
"Represents the weighted average sales price per share."
5-for-1 stock split financial
"the Issuer effected a 5-for-1 stock split of its common stock"
common stock financial
"security_title: "Common Stock""
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Sands Anita M

(Last)(First)(Middle)
C/O SERVICENOW, INC.
2225 LAWSON LANE

(Street)
SANTA CLARA CALIFORNIA 95054

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/14/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock05/14/2026S16,445(1)D$90.143(2)30,090(3)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Represents the aggregate of sales effected on the same day at different prices.
2. Represents the weighted average sales price per share. The shares sold at prices ranging from $90.12 to $90.18 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
3. On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.
Remarks:
EXHIBIT LIST: EX-24 2026 Section 16 POA - Sands
/s/ Anita M. Sands by Hossein Nowbar, Attorney-in-Fact05/18/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did ServiceNow (NOW) director Anita M. Sands report?

Anita M. Sands reported selling 16,445 shares of ServiceNow common stock in an open-market transaction. The trades occurred on May 14, 2026, and were executed at prices between $90.12 and $90.18 per share, according to the disclosed weighted average pricing footnote.

At what price did Anita M. Sands sell ServiceNow (NOW) shares?

She sold her ServiceNow shares at a weighted average price of $90.143 per share. The filing notes individual trades ranged from $90.12 to $90.18, and detailed trade-by-trade pricing is available upon request from the company, regulators, or shareholders.

How many ServiceNow (NOW) shares does Anita M. Sands hold after the sale?

After the May 14, 2026 sale, Anita M. Sands directly holds 30,090 shares of ServiceNow common stock. This post-transaction figure reflects her remaining ownership position, as disclosed in the Form 4, with no additional derivative holdings reported in the same filing.

Was the ServiceNow (NOW) insider sale by Anita M. Sands a single trade?

No, the reported sale represents an aggregate of multiple trades executed on the same day at different prices. The Form 4 footnote explains the weighted average sales price and offers to provide a full breakdown of share quantities at each individual price level upon request.

Did a stock split affect Anita M. Sands’ ServiceNow (NOW) holdings?

Yes. A 5-for-1 stock split of ServiceNow common stock on December 17, 2025 increased her holdings. The filing states she received four additional shares for each share held on that date, which adjusted her share count before the May 2026 sale transaction.

Is Anita M. Sands’ ServiceNow (NOW) transaction classified as an open-market sale?

Yes. The Form 4 describes the transaction as an open-market sale of common stock. This means the shares were sold through the public market rather than via a private arrangement, and the pricing reflects prevailing market levels on the trade date disclosed.