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Insider Sale: NOW Exec Paul Fipps Disposes of 1,452.424 Shares

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Paul Fipps, an officer of ServiceNow, Inc. (NOW), reported an open-market sale of company common stock on 08/20/2025. The filing shows 1,452.424 shares sold at a reported price of $895.055 per share. After the transaction the report lists 456.576 shares beneficially owned by Mr. Fipps. The Form 4 was signed by an attorney-in-fact and filed to disclose the change in beneficial ownership as required under Section 16.

Positive

  • Timely disclosure of the insider transaction filed and signed, supporting regulatory compliance
  • Specific transaction details provided: exact share count, price, and post-transaction beneficial ownership

Negative

  • Insider sale reported of 1,452.424 shares, which could be perceived negatively by some investors despite no additional context

Insights

TL;DR: Routine insider sale disclosed; quantity and price are shown, with modest remaining holdings.

The Form 4 documents an open-market sale of 1,452.424 shares at $895.055 per share by Paul Fipps, a ServiceNow officer. The report indicates 456.576 shares remain beneficially owned after the sale. This is a disclosure of insider liquidity rather than an operational update; absent additional context on pattern or timing of trades, the transaction is informational and typically viewed as neutral for the companys fundamentals.

TL;DR: Timely compliance with Section 16 reporting; sale executed and attorney-in-fact signature provided.

The filing appears to meet disclosure and signature requirements, including an attorney-in-fact signature dated 08/21/2025. It identifies Mr. Fippss role as an officer (President, Global Customer Ops). The record shows the specific shares sold and the remaining beneficial ownership, which supports transparency in insider trading oversight.

Insider Fipps Paul
Role President, Global Customer Ops
Sold 1,452.424 shs ($1.30M)
Type Security Shares Price Value
Sale Common Stock 1,452.424 $895.055 $1.30M
Holdings After Transaction: Common Stock — 456.576 shares (Direct)
Footnotes (1)
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fipps Paul
(Last) (First) (Middle)
2225 LAWSON LANE
(Street)
SANTA CLARA CA 95054
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
President, Global Customer Ops
3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/20/2025 S 1,452.424 D $895.055 456.576 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
Remarks:
/s/ Paul Fipps by Russell S. Elmer, Attorney-in-Fact 08/21/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did ServiceNow (NOW) officer Paul Fipps report on Form 4?

Paul Fipps reported an open-market sale of 1,452.424 shares of ServiceNow common stock on 08/20/2025 at a price of $895.055 per share.

How many ServiceNow shares does Paul Fipps own after the reported transaction?

The Form 4 lists 456.576 shares as beneficially owned by Paul Fipps following the reported sale.

When was the Form 4 for the NOW insider transaction signed and filed?

The Form 4 shows a signature by an attorney-in-fact on 08/21/2025, reporting the transaction dated 08/20/2025.

What is Paul Fippss role at ServiceNow as listed on the Form 4?

The filing identifies Paul Fipps as an officer with the title President, Global Customer Ops.

Does the Form 4 indicate any derivative transactions for Paul Fipps?

No. Table II for derivative securities contains no entries; only a non-derivative common stock sale is reported.