[Form 4] SERVICENOW, INC. Insider Trading Activity

Rhea-AI Filing Summary

Paul Edward Chamberlain, a director of ServiceNow, Inc. (NOW), reported a sale of 300 shares of common stock on 08/14/2025 at a reported price of $860 per share, leaving him with 9,886 shares beneficially owned in a direct capacity. The Form 4 indicates the sale was executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 30, 2024, and the form was signed via attorney-in-fact on 08/18/2025. The filing is a routine insider transaction report disclosing the disposition and remaining ownership.

Positive

• Transaction executed under a Rule 10b5-1 trading plan, indicating pre-arranged compliance procedures were used
• Form 4 filed and signed, providing timely disclosure of the insider transaction

Negative

• Director disposed of 300 shares, reducing direct holdings to 9,886 shares

Insights

Corporate Governance Expert

TL;DR: Routine, pre-arranged insider sale under a 10b5-1 plan; compliance documentation is in place.

The reported sale of 300 shares at $860 per share appears to have been executed under a Rule 10b5-1 plan adopted on August 30, 2024, which provides affirmative defense against insider trading claims if properly structured. The filing discloses remaining direct ownership of 9,886 shares, and the Form 4 is signed by an attorney-in-fact, indicating procedural adherence. For governance reviewers, the key takeaway is documented use of a trading plan and timely disclosure rather than evidence of opportunistic trading.

Securities Analyst

TL;DR: Small-size insider disposition reported; no material change to ownership disclosed by the filing.

From a securities oversight perspective, the sale of 300 shares at $860 reduces the reporting person's direct stake to 9,886 shares. The transaction is flagged as pursuant to a Rule 10b5-1 plan, which typically limits informational asymmetry concerns when properly implemented. The filing contains no other derivative trades or unusual terms. Absent additional context on total outstanding shares or pattern of sales, this single reported disposition is neutral in impact.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Chamberlain Paul Edward

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CA 95054

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/14/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/14/2025		S(1)		300	D	$860	9,886	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 30, 2024.

Remarks:

	/s/ Paul Edward Chamberlain by Russell S. Elmer, Attorney-in-Fact	08/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Paul Edward Chamberlain report on Form 4 for ServiceNow (NOW)?

The Form 4 reports a sale of 300 shares of ServiceNow common stock on 08/14/2025 at a price of $860 per share, leaving 9,886 shares beneficially owned directly.

Was the sale by the NOW director part of a pre-arranged trading plan?

Yes. The Form 4 indicates the transaction was effected pursuant to a Rule 10b5-1 trading plan adopted on August 30, 2024.

When was the Form 4 signed and by whom?

The Form 4 was signed by Paul Edward Chamberlain via attorney-in-fact Russell S. Elmer on 08/18/2025.

Does the filing show any derivative transactions or other securities changes?

No. The filing discloses only a non-derivative sale of common stock; there are no derivative securities reported in Table II.

Is the remaining ownership reported as direct or indirect?

The filing shows the remaining 9,886 shares are held in a direct ownership form.