OBOOK (NASDAQ: OWLS) debuts OwlPay Cash for $230B remittance market
Rhea-AI Filing Summary
OBOOK Holdings Inc. is introducing OwlPay Cash, a mobile-first app aimed at digitizing the estimated $230 billion U.S. outbound remittance market. The app applies the company’s institutional-grade payment infrastructure directly to retail users to improve speed, pricing certainty, and operational efficiency.
The initial launch targets five major corridors—Mexico, India, Colombia, Peru, and Argentina—where annual remittances from the U.S. exceed $100 billion, and 1% market share would represent about $1 billion in annual transaction volume. OwlPay Cash uses Visa Direct and Cross River Bank’s framework, operates under money transmission licensing in 41 U.S. states, and offers features like a total cost calculator, near-instant or same-day settlement in key corridors, and streamlined recipient management.
Positive
- None.
Negative
- None.
Insights
OBOOK launches OwlPay Cash to target large, recurring U.S. remittance flows.
OBOOK Holdings is extending its OwlPay infrastructure to consumers via OwlPay Cash, focusing on the estimated
The app relies on Visa Direct’s reach to over 11 billion endpoints and Cross River Bank’s regulated settlement framework, alongside licensing coverage in 41 U.S. states and ISO 27001 certification. Features like a total cost calculator, real-time or same-day settlement, and streamlined recipient management directly address legacy remittance pain points.
Actual financial impact will depend on customer acquisition and corridor-level adoption, especially in high-volume communities such as the 5.2 million Indian residents and 11 million Mexican residents in the U.S. Subsequent company filings may quantify transaction volumes, revenue contribution, and expansion to the planned 26 global regions.

