STOCK TITAN

Principal Financial (NYSE: PFG) Asia president sells 13,920 shares, holds 77,188

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Principal Financial Group Inc. executive Wee Yee Cheong reported selling Common Stock in two open-market transactions. On April 30, the president for Asia & Middle East sold 4,737 shares at a weighted average price of $101.01 per share. On May 1, an additional 9,183 shares were sold at a weighted average price of $101.26. These sales were executed in multiple trades within narrow price ranges around $101. Following the transactions, Cheong directly owns 77,188 shares of Principal Financial Group Common Stock, which continues to represent a substantial personal stake in the company.

Positive

  • None.

Negative

  • None.
Insider Cheong Wee Yee
Role President - Asia & Middle East
Sold 13,920 shs ($1.41M)
Type Security Shares Price Value
Sale Common Stock 9,183 $101.26 $930K
Sale Common Stock 4,737 $101.01 $478K
Holdings After Transaction: Common Stock — 77,188 shares (Direct, null)
Footnotes (1)
  1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.00 to $101.06, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Includes 1,763 shares acquired pursuant to the Principal Financial Group, Inc. Employee Stock Purchase Plan. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.00 to $101.62, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Shares sold 2026-04-30 4,737 shares Open-market sale at $101.01 weighted average
Price 2026-04-30 $101.01/share Weighted average sale price
Shares sold 2026-05-01 9,183 shares Open-market sale at $101.26 weighted average
Price 2026-05-01 $101.26/share Weighted average sale price
Total shares sold 13,920 shares Net shares sold across both transactions
Shares owned after sales 77,188 shares Direct holdings following transactions
ESPP shares included 1,763 shares Acquired via Employee Stock Purchase Plan
Price range footnote $101.00–$101.62 Ranges of individual trades in sales
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Employee Stock Purchase Plan financial
"acquired pursuant to the Principal Financial Group, Inc. Employee Stock Purchase Plan."
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
Common Stock financial
"security_title": "Common Stock""
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
net-sell financial
"netBuySellDirection": "net-sell""
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Cheong Wee Yee

(Last)(First)(Middle)
711 HIGH STREET

(Street)
DES MOINES IOWA 50392

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
PRINCIPAL FINANCIAL GROUP INC [ PFG ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
President - Asia & Middle East
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/30/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock04/30/2026S4,737D$101.01(1)86,371(2)D
Common Stock05/01/2026S9,183D$101.26(3)77,188(2)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.00 to $101.06, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
2. Includes 1,763 shares acquired pursuant to the Principal Financial Group, Inc. Employee Stock Purchase Plan.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.00 to $101.62, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Chris Agbe-Davies as Attorney-in-Fact05/04/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did PFG executive Wee Yee Cheong report on this Form 4?

Wee Yee Cheong reported two open-market sales of Principal Financial Group common stock, totaling 13,920 shares. The sales occurred on April 30 and May 1, and were executed at weighted average prices slightly above $101 per share.

How many Principal Financial Group (PFG) shares did Wee Yee Cheong sell and at what prices?

Cheong sold 4,737 shares at a weighted average price of $101.01 and 9,183 shares at a weighted average price of $101.26. Both transactions were open-market sales executed through multiple trades within tight price ranges.

How many PFG shares does Wee Yee Cheong hold after these reported sales?

After the reported sales, Wee Yee Cheong directly holds 77,188 shares of Principal Financial Group common stock. This remaining position, disclosed in the filing, indicates he continues to maintain a significant personal ownership stake in the company.

What role does Wee Yee Cheong hold at Principal Financial Group (PFG)?

Wee Yee Cheong serves as President - Asia & Middle East at Principal Financial Group. This senior executive role oversees the company’s operations in those regions and is specifically identified in the insider ownership and transaction disclosure.

Were the PFG insider share sales made at a single price or across a range?

The sales were executed across price ranges and reported using weighted average prices. One transaction involved prices from $101.00 to $101.06, while the other ranged from $101.00 to $101.62, reflecting multiple trades within each day.

Does the filing mention any shares acquired through an employee stock plan at PFG?

Yes. The footnotes state the reported holdings include 1,763 shares acquired under the Principal Financial Group, Inc. Employee Stock Purchase Plan, indicating part of Cheong’s ownership comes from ongoing participation in a company-sponsored stock purchase program.