PGR insider files Form 144 to sell 8,922 shares worth $2.2M

Progressive Corp. (PGR) – Form 144 filing: an insider intends to sell 8,922 common shares through Fidelity Brokerage Services on or after 28 Jul 2025 via the NYSE.

Accepted by SEC EDGAR 07/28/2025 - 10:16 AM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Progressive Corp. (PGR) – Form 144 filing: an insider intends to sell 8,922 common shares through Fidelity Brokerage Services on or after 28 Jul 2025 via the NYSE. The shares were acquired on 25 Jul 2025 as part of a restricted-stock vesting compensation award. At the stated market price the block is valued at $2.22 million, versus 586.2 million shares outstanding, representing roughly 0.0015% of float. No other sales occurred in the previous three months. The filer affirms no possession of undisclosed material adverse information and, if applicable, compliance with Rule 10b5-1.

Positive

• None.

Negative

• Potential insider selling, albeit in a very small amount, may be perceived negatively by some investors.

Insights

Equity Analyst

TL;DR: Small insider sale (0.0015% float) – informational, immaterial to valuation.

The Form 144 merely registers a potential sale; it is not a definitive trade. The 8,922-share block worth $2.2 M is insignificant relative to Progressive’s >$100 B market cap and 586 M shares outstanding, so dilution or supply pressure is negligible. Because the shares stem from routine compensation vesting, the filing does not suggest a strategic shift or negative view by management. Absence of prior 3-month sales further limits signalling value. I view the disclosure as neutral for investors.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many Progressive (PGR) shares are being registered for sale?

The Form 144 covers 8,922 common shares.

What is the estimated market value of the shares listed in this Form 144?

The aggregate market value is $2,223,719.28.

When can the insider begin selling the shares?

The approximate sale date disclosed is 28 July 2025.

Where will the shares be sold?

The filing lists the NYSE as the exchange.

How were the shares acquired by the insider?

They vested on 25 July 2025 as restricted-stock compensation from the issuer.

Does the filer report any other sales in the past three months?

No. The table states “Nothing to Report.”

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001828559
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	PROGRESSIVE CORP/OH/
SEC File Number	001-09518
Address of Issuer	300 NORTH COMMONS BLVD. MAYFIELD VILLAGE OHIO 44143
Phone	4404615000
Name of Person for Whose Account the Securities are To Be Sold	Bailo Karen
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	8922	2223719.28	586223643	07/28/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	07/25/2025	Restricted Stock Vesting	Issuer			8922	07/25/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	07/28/2025
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	09/24/2024
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jackson Harris, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Karen B. Bailo
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)