Progressive CEO sells 37,338 shares at $219.50
Progressive’s CEO reported a planned open-market sale and a separate share gift, while retaining substantial indirect holdings through retirement and spousal accounts.
Rhea-AI Filing Summary
PROGRESSIVE CORP (PGR) reported that President and CEO Susan Patricia Griffith sold 37,338 shares of common stock on September 1, 2026 at $219.50 per share in an open-market transaction made pursuant to a Rule 10b5-1 trading plan adopted on March 30, 2026, and made a bona fide gift of 1,598 shares the same day. Indirect holdings after these transactions include 16,788.481 shares in a 401(k) plan, 19,108 shares held as her husband’s common shares, and 53,737.096 shares held in a trust for the benefit of her spouse.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 37,338 shares
Net Sell
5 txns
Insider
Griffith Susan Patricia
Role
President and CEO
Sold
37,338 shs ($8.20M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common F1 | 37,338 | $219.50 | $8.20M |
| Gift | Common F1 | 1,598 | $0.00 | $0.00 |
| holding | Common | -- | -- | -- |
| holding | Common | -- | -- | -- |
| holding | Common F2 | -- | -- | -- |
Holdings After Transaction:
Common — 483,839.572 shares (Direct);
Common — 16,788.481 shares (Indirect, 401(k) Plan);
Common — 19,108 shares (Indirect, Husband's Common);
Common — 53,737.096 shares (Indirect, Husband's Trust)
Footnotes (2)
- F1. This transaction reported on this Form 4 was made pursuant to a 10b5-1 trading plan adopted by the reporting person as of March 30, 2026.
- F2. Held in a trust for the benefit of reporting person's spouse.
Key Figures
Shares sold: 37,338 shares
Sale price per share: $219.50 per share
Shares gifted: 1,598 shares
+4 more
7 metrics
Shares sold
37,338 shares
Common stock sold by Susan Patricia Griffith on September 1, 2026
Sale price per share
$219.50 per share
Price for the 37,338 common shares sold on September 1, 2026
Shares gifted
1,598 shares
Bona fide gift of common stock on September 1, 2026
Rule 10b5-1 plan adoption date
March 30, 2026
Adoption date of the trading plan covering the reported sale
Indirect holding in 401(k) plan
16,788.481 shares
Common stock held indirectly through a 401(k) plan after transactions
Indirect holding in husband’s common shares
19,108 shares
Common stock held indirectly as husband’s shares after transactions
Indirect holding in spouse’s trust
53,737.096 shares
Common stock held indirectly in a trust for the benefit of spouse
Key Terms
Rule 10b5-1 trading plan, bona fide gift, 401(k) Plan
3 terms
Rule 10b5-1 trading plan regulatory
"made pursuant to a 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
bona fide gift financial
"transaction code description indicates a bona fide gift of shares"
A bona fide gift is a genuine, voluntary transfer of money, property, or benefits from one party to another made without expectation of repayment, services, or hidden conditions. Investors care because such gifts can affect company disclosures, related‑party transaction rules, tax treatment, and perceived conflicts of interest; think of it like someone giving you a present with no strings attached — but on a corporate scale, auditors and regulators need to verify it really is unconditional.
401(k) Plan financial
"nature of ownership is listed as 401(k) Plan"
A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.
FAQ
What did PGR’s CEO report in this Form 4 transaction?
Susan Patricia Griffith reported selling 37,338 shares of Progressive common stock on September 1, 2026 at $219.50 per share, along with a separate bona fide gift of 1,598 shares of common stock on the same date.
Was the PGR CEO’s stock sale under a Rule 10b5-1 plan?
Yes. The filing states the reported transaction was made pursuant to a Rule 10b5-1 trading plan adopted by Susan Patricia Griffith on March 30, 2026, indicating the sale was pre-arranged under that plan.
What indirect PGR holdings does the CEO report after these transactions?
After the reported transactions, indirect holdings include 16,788.481 shares in a 401(k) plan, 19,108 shares held as her husband’s common shares, and 53,737.096 shares held in a trust for the benefit of her spouse.
Who is the reporting person in this PGR Form 4?
The reporting person is Susan Patricia Griffith, who serves as President and CEO and a director of Progressive Corp. She filed this Form 4 to report a stock sale, a share gift, and her indirect holdings.
AI-generated analysis. How Rhea-AI works. Not financial advice.
