Pinterest (NYSE: PINS) director’s family trust sells 93,750 shares under 10b5-1 plan
Rhea-AI Filing Summary
Pinterest, Inc. director and ten percent owner Benjamin Silbermann reported pre-planned share sales linked to his family trust. The Benjamin and Divya Silbermann Family Trust converted Class B Common Stock into Class A shares and sold a total of 93,750 Class A shares in open-market transactions on June 23–24, 2026 at weighted average prices around $20 per share, pursuant to a Rule 10b5-1 trading plan.
The filing also lists direct holdings of 13,996 Class A shares and 1,174,715 Class B shares, and indirect Class B holdings through SFTC, LLC and the family trust. A footnote states that Silbermann disclaims beneficial ownership of shares held by SFTC, LLC except to the extent of any pecuniary interest.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
0 shares exercised/converted
Exercise
10 txns
Insider
Silbermann Benjamin
Role
Director, 10% Owner
Sold
93,750 shs ($1.87M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 0 | $0.00 | $0.00 |
| Conversion | Class A Common Stock | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 46,875 | $19.8969 | $933K |
| Conversion | Class B Common Stock | 0 | $0.00 | $0.00 |
| Conversion | Class A Common Stock | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 26,534 | $19.844 | $527K |
| Sale | Class A Common Stock | 20,341 | $20.1757 | $410K |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 35,455,638 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class A Common Stock — 0 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class B Common Stock — 8,762,530 shares (Indirect, SFTC, LLC);
Class B Common Stock — 1,174,715 shares (Direct);
Class A Common Stock — 13,996 shares (Direct)
Footnotes (8)
- F1. Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan.
- F2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026.
- F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $19.1400 to $19.9900 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $20.0000 to $20.4350 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $19.6400 to $20.2150 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. Represents previously reported RSUs that are subject to vesting requirements.
- F7. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation.
- F8. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.
Key Figures
Shares sold: 93,750 shares
Weighted average price 1: $19.8969 per share
Weighted average price 2: $20.1757 per share
+5 more
8 metrics
Shares sold
93,750 shares
Net Class A shares sold in open market
Weighted average price 1
$19.8969 per share
Open-market Class A sale
Weighted average price 2
$20.1757 per share
Open-market Class A sale
Weighted average price 3
$19.8440 per share
Open-market Class A sale
Direct Class A holding
13,996 shares
Class A Common Stock held directly after transactions
Direct Class B holding
1,174,715 shares
Class B Common Stock held directly after transactions
Indirect Class B holding (SFTC, LLC)
8,762,530 shares
Class B Common Stock held indirectly via SFTC, LLC
Indirect Class B holding (family trust)
35,455,638 shares
Class B Common Stock held indirectly via family trust
Key Terms
Rule 10b5-1 trading plan, Class B Common Stock, weighted average sale price, Restricted Stock Units (RSUs), +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"sale of such shares pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Class B Common Stock financial
"conversion of shares of Class B Common Stock into Class A Common Stock"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price."
Restricted Stock Units (RSUs) financial
"Represents previously reported RSUs that are subject to vesting requirements."
Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.
beneficial ownership regulatory
"Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
FAQ
What insider transaction did Benjamin Silbermann report for PINS?
Benjamin Silbermann reported that shares held by his family trust sold 93,750 Class A Pinterest shares in open-market trades. These sales followed conversions from Class B stock and were executed under a pre-arranged Rule 10b5-1 trading plan.
Were Benjamin Silbermann’s Pinterest stock sales pre-planned?
Yes. Footnotes specify the sales were made pursuant to a Rule 10b5-1 trading plan adopted on February 27, 2026. Such plans schedule trades in advance, making the timing more routine and less tied to short-term market developments.
AI-generated analysis. How Rhea-AI works. Not financial advice.
