PRCH Form 144: Insider sales and RSUs noted

PRCH filed a Form 144 reporting proposed and recent sales of Common Stock and restricted stock units.

Accepted by SEC EDGAR 04/08/2026 - 07:43 AM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

PRCH filed a Form 144 reporting proposed and recent sales of Common Stock and restricted stock units.

The filing lists 1,435,847 Performance Restricted Stock Units and 29,347 Restricted Stock Units shown under "Securities To Be Sold" with an effective date of 04/07/2026. It also records recent sales by Matt Ehrlichman of 6,988 shares on 04/02/2026 and 71,167 shares on 04/07/2026. The broker listed is Morgan Stanley Smith Barney LLC.

Key Figures

Performance RSUs listed: 1,435,847 Restricted Stock Units listed: 29,347 Sale by Matt Ehrlichman: 6,988 shares +2 more

5 metrics

Performance RSUs listed 1,435,847 Securities To Be Sold, dated 04/07/2026

Restricted Stock Units listed 29,347 Securities To Be Sold, dated 04/07/2026

Sale by Matt Ehrlichman 6,988 shares Sold on 04/02/2026 (entry in "Securities Sold During The Past 3 Months")

Sale by Matt Ehrlichman 71,167 shares Sold on 04/07/2026 (entry in "Securities Sold During The Past 3 Months")

Broker-dealer listed Morgan Stanley Smith Barney LLC Under Securities Information / broker address provided

Key Terms

Performance Restricted Stock Units, Restricted Stock Units, Form 144, Morgan Stanley Smith Barney LLC

4 terms

Performance Restricted Stock Units financial

"Performance Restricted Stock Units | Issuer | 1435847 | 04/07/2026"

Performance restricted stock units (PRSUs) are promises to deliver company shares to employees or executives only if the business meets specific performance targets and any time-based holding rules. Think of them as a bonus that converts into stock only after set goals are reached, so investors watch PRSUs for two reasons: they can dilute existing shares if paid out, and they signal how closely management’s pay is tied to company performance.

Restricted Stock Units financial

"Restricted Stock Units | Issuer | 29347 | 04/07/2026"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Form 144 regulatory

"144: Securities Sold During The Past 3 Months"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Morgan Stanley Smith Barney LLC other

"Common Stock | Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does PRCH's Form 144 disclose about planned sales?

The Form 144 discloses planned sales of restricted units and common shares. It lists 1,435,847 Performance RSUs and 29,347 RSUs dated 04/07/2026 as securities to be sold.

Who is the insider reporting sales in the PRCH filing?

The filing shows sales reported by Matt Ehrlichman. It records sales of 6,988 shares on 04/02/2026 and 71,167 shares on 04/07/2026 in the Form 144 excerpt.

Which broker-dealer is listed on the PRCH Form 144?

The broker-dealer listed is Morgan Stanley Smith Barney LLC with an address at 1 New York Plaza, 8th Floor, New York, NY 10004 as shown in the filing excerpt.

Do the Form 144 entries include transaction dates for the sales?

Yes, the excerpt includes dates for reported transactions. Sales by the reporting person are dated 04/02/2026 and 04/07/2026, and the securities-to-be-sold entries are dated 04/07/2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001515184
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Porch Group, Inc.
SEC File Number
Address of Issuer	411 1st Avenue South Suite 501 Seattle WASHINGTON 98104
Phone	855-767-2400
Name of Person for Whose Account the Securities are To Be Sold	MATT EHRLICHMAN
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1465194	10813131	124461898	04/08/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	04/07/2026	Performance Restricted Stock Units	Issuer			1435847	04/07/2026	N/A
Common Stock	04/07/2026	Restricted Stock Units	Issuer			29347	04/07/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Matt Ehrlichman 411 1st Avenue South Suite 501 Seattle WA 98104	Common Stock	04/02/2026	6988	48758
Matt Ehrlichman 411 1st Avenue South Suite 501 Seattle WA 98104	Common Stock	04/07/2026	71167	511683

144: Remarks and Signature

Remarks	Represents an estimate of shares expected to be sold as required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of equity awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these equity awards in numerous transactions over approximately 45 days, between April 7, 2026 and May 21, 2026.
Date of Notice	04/08/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Meghan Silver, Attorney-in-Fact for Matt Ehrlichman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)