Porch Group (PRCH) CEO Ehrlichman disposes shares in tax sell-to-cover
Rhea-AI Filing Summary
Porch Group CEO, Chairman and Founder Matt Ehrlichman reported issuer-directed sales of 145,882 shares of common stock on April 14, 2026. The shares were sold at a weighted average price of $6.8422 per share to cover tax withholding obligations tied to equity compensation.
According to the disclosure, these sales were required by Porch Group using a sell-to-cover method, with no discretion by Ehrlichman. They relate to performance-based restricted stock units that vested on April 7, 2026 and a 2025 bonus-related stock grant. Ehrlichman continues to hold 17,163,175 shares directly and 6,416,712 shares indirectly through West Equities, LLC, over which he has sole voting and dispositive power.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 145,882 shares
Net Sell
3 txns
Insider
Ehrlichman Matt
Role
CEO, CHAIRMAN AND FOUNDER
Sold
145,882 shs ($998K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 117,149 | $6.8422 | $802K |
| Sale | Common Stock | 28,733 | $6.8422 | $197K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 17,163,175 shares (Direct);
Common Stock — 6,416,712 shares (Indirect, By LLC)
Footnotes (4)
- F1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.
- F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.61 to $7.06 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the settlement of the April 7, 2026 common stock grant, granted at the determination of the Compensation Committee for the portion of achieving in excess of target performance for the annual bonus program for 2025. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards.
- F4. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.
Key Figures
Shares sold (lot 1): 117,149 shares
Shares sold (lot 2): 28,733 shares
Weighted average sale price: $6.8422 per share
+3 more
6 metrics
Shares sold (lot 1)
117,149 shares
Common stock sold on April 14, 2026 to cover taxes
Shares sold (lot 2)
28,733 shares
Additional common stock sold on April 14, 2026 to cover taxes
Weighted average sale price
$6.8422 per share
Open-market sales range $6.61–$7.06 on April 14, 2026
Direct holdings after sale
17,163,175 shares
Common stock held directly by Ehrlichman after April 14, 2026
Indirect holdings via LLC
6,416,712 shares
Issuer common stock held by West Equities, LLC
Net shares disposed
145,882 shares
Total common stock sold in issuer-directed sell-to-cover trades
Key Terms
sell-to-cover, performance-based restricted stock unit, tax withholding obligations, weighted average price, +1 more
5 terms
sell-to-cover financial
"This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method"
Sell-to-cover is when part of newly issued or exercised company stock is immediately sold to pay required taxes and fees, so the recipient keeps the remaining shares. For investors this matters because it reduces the number of shares insiders or employees actually hold after a grant, can create small, routine share sales that aren’t signal of cashing out, and slightly increases share supply on the market—like selling a portion of a paycheck to cover the tax bill.
performance-based restricted stock unit financial
"in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026"
A performance-based restricted stock unit is a promise of company shares given to an employee that only becomes actual stock if specific performance targets are met and any required time at the company is completed. For investors, these awards matter because they can dilute existing shares when earned and signal management’s confidence or the company’s expected future performance, much like a bonus cheque that only clears when pre-set goals are reached.
tax withholding obligations financial
"sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit"
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
indirect ownership financial
"Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power."
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did Porch Group (PRCH) disclose for Matt Ehrlichman?
Porch Group reported that CEO Matt Ehrlichman disposed of 145,882 common shares on April 14, 2026. The shares were sold at a weighted average price of $6.8422 per share, in issuer-directed sell-to-cover transactions tied to equity compensation tax obligations.
How is West Equities, LLC involved in Matt Ehrlichman’s Porch Group (PRCH) holdings?
West Equities, LLC holds 6,416,712 Porch Group common shares attributed to Ehrlichman as indirect ownership. The filing states he has sole voting and dispositive power over these shares, indicating ongoing control despite the entity structure used to hold them.