What prices were involved in Matt Ehrlichman’s Porch Group (PRCH) share sales?

The reported weighted average sale price was $6.8422 per share. Footnote disclosure states the shares were actually sold in multiple trades within a range from $6.61 to $7.06 per share, all executed as part of the tax-related sell-to-cover process.

What equity awards triggered the tax-related share sales reported for Porch Group (PRCH)?

The sales were linked to performance-based restricted stock units that vested on April 7, 2026 and an April 7, 2026 common stock grant. The grant reflected above-target performance for Porch Group’s 2025 annual bonus program and was settled using the company’s sell-to-cover tax method.

Porch Group (PRCH) CEO Ehrlichman disposes shares in tax sell-to-cover

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Porch Group CEO, Chairman and Founder Matt Ehrlichman reported issuer-directed sales of 145,882 shares of common stock on April 14, 2026. The shares were sold at a weighted average price of $6.8422 per share to cover tax withholding obligations tied to equity compensation.

According to the disclosure, these sales were required by Porch Group using a sell-to-cover method, with no discretion by Ehrlichman. They relate to performance-based restricted stock units that vested on April 7, 2026 and a 2025 bonus-related stock grant. Ehrlichman continues to hold 17,163,175 shares directly and 6,416,712 shares indirectly through West Equities, LLC, over which he has sole voting and dispositive power.

Insider Trade Summary

Net Seller: 145,882 shares ($998,154)

Net Sell 3 txns

Insider Ehrlichman Matt

Role CEO, CHAIRMAN AND FOUNDER

Sold 145,882 shs ($998K)

Type	Security	Shares	Price	Value
Sale	Common Stock	117,149	$6.8422	$802K
Sale	Common Stock	28,733	$6.8422	$197K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 17,191,908 shares (Direct); Common Stock — 6,416,712 shares (Indirect, By LLC)

Footnotes (1)

This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.61 to $7.06 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the settlement of the April 7, 2026 common stock grant, granted at the determination of the Compensation Committee for the portion of achieving in excess of target performance for the annual bonus program for 2025. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Key Figures

Shares sold (lot 1): 117,149 shares Shares sold (lot 2): 28,733 shares Weighted average sale price: $6.8422 per share +3 more

6 metrics

Shares sold (lot 1) 117,149 shares Common stock sold on April 14, 2026 to cover taxes

Shares sold (lot 2) 28,733 shares Additional common stock sold on April 14, 2026 to cover taxes

Weighted average sale price $6.8422 per share Open-market sales range $6.61–$7.06 on April 14, 2026

Direct holdings after sale 17,163,175 shares Common stock held directly by Ehrlichman after April 14, 2026

Indirect holdings via LLC 6,416,712 shares Issuer common stock held by West Equities, LLC

Net shares disposed 145,882 shares Total common stock sold in issuer-directed sell-to-cover trades

Key Terms

sell-to-cover, performance-based restricted stock unit, tax withholding obligations, weighted average price, +1 more

5 terms

sell-to-cover financial

"This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method"

Sell-to-cover is when part of newly issued or exercised company stock is immediately sold to pay required taxes and fees, so the recipient keeps the remaining shares. For investors this matters because it reduces the number of shares insiders or employees actually hold after a grant, can create small, routine share sales that aren’t signal of cashing out, and slightly increases share supply on the market—like selling a portion of a paycheck to cover the tax bill.

performance-based restricted stock unit financial

"in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026"

A performance-based restricted stock unit is a promise of company shares given to an employee that only becomes actual stock if specific performance targets are met and any required time at the company is completed. For investors, these awards matter because they can dilute existing shares when earned and signal management’s confidence or the company’s expected future performance, much like a bonus cheque that only clears when pre-set goals are reached.

tax withholding obligations financial

"sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit"

weighted average price financial

"The reported price in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

indirect ownership financial

"Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power."

Form 4 Insider Transactions: What Each Field Means →

04/16/2026 - 05:35 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ehrlichman Matt

(Last)

(First)

(Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE

WASHINGTON

98104

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, CHAIRMAN AND FOUNDER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	04/14/2026		S⁽¹⁾		117,149	D	$6.8422⁽²⁾	17,191,908	D
Common Stock	04/14/2026		S⁽³⁾		28,733	D	$6.8422⁽²⁾	17,163,175	D
Common Stock								6,416,712	I⁽⁴⁾	By LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.61 to $7.06 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the settlement of the April 7, 2026 common stock grant, granted at the determination of the Compensation Committee for the portion of achieving in excess of target performance for the annual bonus program for 2025. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards.

4. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Remarks:

	/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman	04/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Porch Group (PRCH) disclose for Matt Ehrlichman?

Porch Group reported that CEO Matt Ehrlichman disposed of 145,882 common shares on April 14, 2026. The shares were sold at a weighted average price of $6.8422 per share, in issuer-directed sell-to-cover transactions tied to equity compensation tax obligations.

Why did Matt Ehrlichman’s Porch Group (PRCH) shares get sold in this Form 4 filing?

The shares were sold under a sell-to-cover method chosen by Porch Group to satisfy tax withholding obligations. These obligations arose from performance-based restricted stock units and a 2025 bonus-related stock grant that settled in common stock, leaving Ehrlichman no discretion over the sales.

How many Porch Group (PRCH) shares does Matt Ehrlichman hold after these transactions?

After the April 14, 2026 transactions, Ehrlichman holds 17,163,175 Porch Group common shares directly. He also has indirect ownership of 6,416,712 additional shares through West Equities, LLC, where he maintains sole voting and dispositive power over the issuer’s common stock.

How is West Equities, LLC involved in Matt Ehrlichman’s Porch Group (PRCH) holdings?

West Equities, LLC holds 6,416,712 Porch Group common shares attributed to Ehrlichman as indirect ownership. The filing states he has sole voting and dispositive power over these shares, indicating ongoing control despite the entity structure used to hold them.