[Form 4] Porch Group, Inc. Insider Trading Activity
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Porch Group, Inc. CEO, Chairman and Founder Matt Ehrlichman reported an open-market sale of 121,293 shares of Common Stock at a weighted average price of $7.1516 per share on April 9, 2026. According to the disclosure, this sale was required by the company under a sell-to-cover method to satisfy tax withholding obligations on performance-based RSUs that vested on April 7, 2026.
After this transaction, Ehrlichman directly holds 17,309,057 shares of Porch Group common stock. He also indirectly holds 6,416,712 shares through West Equities, LLC, over which he has sole voting and dispositive power. The sale price reflected multiple trades between $6.80 and $7.77 per share.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 121,293 shares ($867,439)
Net Sell
2 txns
Insider
Ehrlichman Matt
Role
CEO, CHAIRMAN AND FOUNDER
Sold
121,293 shs ($867K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 121,293 | $7.1516 | $867K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 17,309,057 shares (Direct);
Common Stock — 6,416,712 shares (Indirect, By LLC)
Footnotes (1)
- This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.80 to $7.77 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.