Porch Group CEO Ehrlichman sells 109,043 shares

Available on EDGAR 11/10/2026 - 05:49 PM EST Accepted by SEC EDGAR 11/10/2026 - 05:48 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Porch Group, Inc. (PRCH) CEO, Chairman and Founder Matt Ehrlichman sold 109,043 common shares on November 9, 2026, at a weighted average price of $20.1531 per share. The sale was under a Rule 10b5-1 plan adopted August 8, 2025. All shares covered by the plan, which allowed sales of up to an aggregate 584,998 shares, had been sold, and the plan terminated. Afterward, he directly held 15,316,747 shares; reported beneficial ownership was 21,057,053 shares, including 6,416,712 held by West Equities, LLC, or approximately 18.4% of outstanding common stock.

Insider Trade Summary 10b5-1

Net Seller: 109,043 shares

Net Sell 1 txn

Insider Ehrlichman Matt

Role CEO, CHAIRMAN AND FOUNDER

Sold 109,043 shs ($2.20M)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2, F3	109,043	$20.1531	$2.20M
Holding	Common Stock F4	--	--	--

Holdings After Transaction: Common Stock — 15,316,747 shares (Direct); Common Stock — 6,416,712 shares (Indirect, By LLC)

Footnotes (4)

1. F1. The sale represented on this Form 4 was effected pursuant to a previously disclosed Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2025 (the "Trading Plan") for personal tax planning purposes and to satisfy tax obligations. The Trading Plan covers the sale of up to an aggregate of 584,998 shares of the Issuer's common stock. All terms of the Trading Plan, including the number of shares to be sold and the minimum sale prices, were fixed at adoption. As of the date of this filing, the Reporting Person has no other Rule 10b5-1 trading plan in effect.
2. F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.00 to $20.51 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. F3. With the sale reported on this Form 4, all shares covered by the Trading Plan have been sold, and the Trading Plan has terminated in accordance with its terms. Following the reported transaction, the Reporting Person continues to beneficially own 21,057,053 shares of the Issuer's common stock, including 6,416,712 shares held by West Equities, LLC, representing approximately 18.4% of the Issuer's outstanding common stock. This amount excludes 676,406 restricted stock units that are scheduled to vest more than 60 days following the date of this Form 4 and therefore are not included in the Reporting Person's beneficial ownership.
4. F4. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Key Figures

Common shares sold: 109,043 shares Weighted average sale price: $20.1531 per share Sale-price range: $20.00 to $20.51 per share +5 more

8 metrics

Common shares sold 109,043 shares November 9, 2026

Weighted average sale price $20.1531 per share November 9, 2026 sale

Sale-price range $20.00 to $20.51 per share Prices for the shares sold on November 9, 2026

Trading plan share limit Up to an aggregate 584,998 shares Rule 10b5-1 plan adopted August 8, 2025

Direct common shares held after sale 15,316,747 shares Following the November 9, 2026 sale

Beneficial ownership 21,057,053 shares Following the reported sale

Shares held by West Equities, LLC 6,416,712 shares Included in reported beneficial ownership

Share of outstanding common stock Approximately 18.4% Reported beneficial ownership following the sale

Key Terms

Rule 10b5-1 trading plan, weighted average price, beneficial ownership, restricted stock units

4 terms

Rule 10b5-1 trading plan regulatory

"effected pursuant to a previously disclosed Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The reported price in Column 4 is a weighted average price"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

beneficial ownership financial

"continues to beneficially own 21,057,053 shares"

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

restricted stock units financial

"excludes 676,406 restricted stock units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many shares did PRCH CEO Matt Ehrlichman sell, and at what price?

Matt Ehrlichman sold 109,043 PRCH common shares on November 9, 2026, at a weighted average price of $20.1531 per share; individual sale prices ranged from $20.00 to $20.51 per share.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ehrlichman Matt

(Last) (First) (Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE WASHINGTON 98104

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, CHAIRMAN AND FOUNDER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
11/09/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/09/2026		S(1)		109,043	D	$20.1531(2)	15,316,747(3)	D
Common Stock								6,416,712	I(4)	By LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale represented on this Form 4 was effected pursuant to a previously disclosed Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2025 (the "Trading Plan") for personal tax planning purposes and to satisfy tax obligations. The Trading Plan covers the sale of up to an aggregate of 584,998 shares of the Issuer's common stock. All terms of the Trading Plan, including the number of shares to be sold and the minimum sale prices, were fixed at adoption. As of the date of this filing, the Reporting Person has no other Rule 10b5-1 trading plan in effect.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.00 to $20.51 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. With the sale reported on this Form 4, all shares covered by the Trading Plan have been sold, and the Trading Plan has terminated in accordance with its terms. Following the reported transaction, the Reporting Person continues to beneficially own 21,057,053 shares of the Issuer's common stock, including 6,416,712 shares held by West Equities, LLC, representing approximately 18.4% of the Issuer's outstanding common stock. This amount excludes 676,406 restricted stock units that are scheduled to vest more than 60 days following the date of this Form 4 and therefore are not included in the Reporting Person's beneficial ownership.

4. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Remarks:

	/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman	11/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)