Porch Group CEO sells 465,955 shares under trading plan
The CEO, Chairman and Founder’s plan fixed share quantities and minimum sale prices when it was adopted on August 8, 2025.
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Form Type
4
Rhea-AI Filing Summary
Porch Group, Inc. (PRCH) CEO, Chairman and Founder Matt Ehrlichman sold 465,955 common shares from November 4 through November 6, 2026, under a Rule 10b5-1 trading plan adopted on August 8, 2025, for personal tax planning and to satisfy tax obligations. The sales were at weighted-average prices of $21.5758 for 251,740 shares on November 4; $20.3788 for 189,062 shares and $21.0905 for 5,701 shares on November 5; and $20.1668 for 19,452 shares on November 6. After the sales, he beneficially owned 21,166,096 shares, including 6,416,712 shares held by West Equities, LLC, representing approximately 18.5% of outstanding common stock.
Insider Trade Summary 10b5-1
Net Seller: 465,955 shares
Net Sell
4 txns
Insider
Ehrlichman Matt
Role
CEO, CHAIRMAN AND FOUNDER
Sold
465,955 shs ($9.80M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F5, F6 | 19,452 | $20.1668 | $392K |
| Sale | Common Stock F1, F3 | 5,701 | $21.0905 | $120K |
| Sale | Common Stock F1, F4 | 189,062 | $20.3788 | $3.85M |
| Sale | Common Stock F1, F2 | 251,740 | $21.5758 | $5.43M |
| Holding | Common Stock F7 | -- | -- | -- |
Holdings After Transaction:
Common Stock — 15,425,790 shares (Direct);
Common Stock — 6,416,712 shares (Indirect, By LLC)
Footnotes (7)
- F1. The sales represented on this Form 4 were effected pursuant to a previously disclosed Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2025 (the "Trading Plan") for personal tax planning purposes and to satisfy tax obligations. The Trading Plan covers the sale of up to an aggregate of 584,998 shares of the Issuer's common stock. All terms of the Trading Plan, including the number of shares to be sold and the minimum sale prices, were fixed at adoption. As of the date of this filing, the Reporting Person has no other Rule 10b5-1 trading plan in effect.
- F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.05 to $21.93 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.00 to $21.26 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.00 to $20.98 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.00 to $20.43 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. Following the reported transactions, the Reporting Person beneficially owns 21,166,096 shares of the Issuer's common stock, including 6,416,712 shares held by West Equities, LLC, representing approximately 18.5% of the Issuer's outstanding common stock. This amount excludes 676,406 restricted stock units that are scheduled to vest more than 60 days following the date of this Form 4 and therefore are not included in the Reporting Person's beneficial ownership.
- F7. Issuer common stock held by West Equities, LLC over which Reporting Person has sole voting and dispositive power.
Key Figures
Total shares sold: 465,955 shares
November 4 sale: 251,740 shares at a weighted average of $21.5758 per share
November 5 sale: 189,062 shares at a weighted average of $20.3788 per share
+5 more
8 metrics
Total shares sold
465,955 shares
Across the reported transactions
November 4 sale
251,740 shares at a weighted average of $21.5758 per share
November 4, 2026
November 5 sale
189,062 shares at a weighted average of $20.3788 per share
November 5, 2026
November 5 sale
5,701 shares at a weighted average of $21.0905 per share
November 5, 2026
November 6 sale
19,452 shares at a weighted average of $20.1668 per share
November 6, 2026
Beneficially owned shares after transactions
21,166,096 shares
Following the reported transactions
Shares held by West Equities, LLC
6,416,712 shares
Included in Matt Ehrlichman’s beneficial ownership
Beneficial ownership of outstanding common stock
Approximately 18.5%
Following the reported transactions
Key Terms
Rule 10b5-1 trading plan, weighted average price, beneficial ownership, restricted stock units
4 terms
Rule 10b5-1 trading plan regulatory
"pursuant to a previously disclosed Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"reported price in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial ownership financial
"not included in the Reporting Person's beneficial ownership"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
restricted stock units financial
"excludes 676,406 restricted stock units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What terms applied to Matt Ehrlichman’s PRCH trading plan?
Matt Ehrlichman’s sales were made under a Rule 10b5-1 trading plan adopted on August 8, 2025. The plan was for personal tax planning and to satisfy tax obligations, covered sales of up to an aggregate of 584,998 common shares, and had its terms—including the number of shares to be sold and minimum sale prices—fixed at adoption.
AI-generated analysis. How Rhea-AI works. Not financial advice.
