Porch Group CEO sells shares for RSU tax withholding
Porch Group, Inc. CEO, Chairman and Founder Matt Ehrlichman reported an open-market sale of 6,988 shares of Common Stock at a weighted average price of $6.9774 per share.
Rhea-AI Filing Summary
Porch Group, Inc. CEO, Chairman and Founder Matt Ehrlichman reported an open-market sale of 6,988 shares of Common Stock at a weighted average price of $6.9774 per share. According to the filing, this sale was required by the company to cover tax withholding tied to restricted stock units that vested on April 1, 2026 from a May 20, 2022 RSU grant, which has now fully vested after a 48-month schedule.
After the sale, Ehrlichman directly holds 17,203,688 Porch Group shares and indirectly holds 6,416,712 shares through West Equities, LLC, over which he has sole voting and dispositive power.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 6,988 shares
Net Sell
2 txns
Insider
Ehrlichman Matt
Role
CEO, CHAIRMAN AND FOUNDER
Sold
6,988 shs ($49K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 6,988 | $6.9774 | $49K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 17,203,688 shares (Direct);
Common Stock — 6,416,712 shares (Indirect, By LLC)
Footnotes (3)
- F1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units ("RSUs") that vested on April 1, 2026 on the semi-annual vesting of the Reporting Person's May 20, 2022 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The 48-month vesting period, which commenced on April 1, 2022, has concluded for this award, which is now fully vested.
- F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.92 to $6.98 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.
Key Figures
Shares sold: 6,988 shares
Weighted average sale price: $6.9774 per share
Sale price range: $6.92–$6.98 per share
+3 more
6 metrics
Shares sold
6,988 shares
Open-market sale on April 2, 2026
Weighted average sale price
<money>$6.9774</money> per share
Common Stock sale to cover tax withholding
Sale price range
<money>$6.92–$6.98</money> per share
Multiple transactions within this range
Direct holdings after sale
17,203,688 shares
Common Stock directly owned post-transaction
Indirect holdings via LLC
6,416,712 shares
Held by West Equities, LLC with sole voting power
RSU vesting period
48 months
From April 1, 2022 to April 1, 2026 for May 20, 2022 grant
Key Terms
sell-to-cover, restricted stock units ("RSUs"), weighted average price, vesting period, +1 more
5 terms
sell-to-cover financial
"The Issuer has adopted this sell-to-cover method as the sole means"
Sell-to-cover is when part of newly issued or exercised company stock is immediately sold to pay required taxes and fees, so the recipient keeps the remaining shares. For investors this matters because it reduces the number of shares insiders or employees actually hold after a grant, can create small, routine share sales that aren’t signal of cashing out, and slightly increases share supply on the market—like selling a portion of a paycheck to cover the tax bill.
restricted stock units ("RSUs") financial
"in connection with the vesting and settlement of restricted stock units ("RSUs")"
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
vesting period financial
"The 48-month vesting period, which commenced on April 1, 2022, has concluded"
A vesting period is the set amount of time someone must wait before they fully own granted shares, stock options, or other equity tied to their work or an agreement; ownership increases gradually or in steps during that time. Investors care because vesting determines when insiders or employees can sell shares, which affects future supply of stock, company incentives and executive retention—think of it like unlocking ownership over installments rather than receiving it all at once.
dispositive power financial
"over which the Reporting Person has sole voting and dispositive power."
Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Porch Group (PRCH) disclose for Matt Ehrlichman?
Porch Group reported that CEO Matt Ehrlichman sold 6,988 shares of Common Stock. The sale was required by the company to cover tax withholding obligations arising from the vesting and settlement of previously granted restricted stock units that vested on April 1, 2026.
What RSU vesting details were disclosed in the Porch Group (PRCH) Form 4?
The Form 4 explains that the RSUs stem from a May 20, 2022 grant with a 48‑month vesting period commencing April 1, 2022. The RSUs vested on a semi‑annual schedule, and the April 1, 2026 vesting completed the schedule, meaning the award is now fully vested.
What does the weighted average price mean in the Porch Group (PRCH) Form 4?
The filing lists a weighted average sale price of $6.9774 per share, covering multiple individual trades. Footnotes clarify that shares were sold in several transactions between $6.92 and $6.98, and detailed trade breakdowns are available from the reporting person upon request.
AI-generated analysis. How Rhea-AI works. Not financial advice.
